In recent years, outdoor sports such as cycling, camping, mountain climbing, and cross-country have also entered the "era of universal participation" and set off a new consumption boom.
What are the new highlights in the outdoor sports consumer market?
At seven o'clock in the evening, in an outdoor product sales store in Beijing, many consumers were shopping.
The relevant person in charge told reporters that in 2023, the sales of outdoor products will show explosive growth, especially products related to hiking, crossing, skiing, and cycling, which will achieve double-digit or even triple-digit growth.
Qian Maobin, commercial director of the northern region of an outdoor brand:
The most popular products include jackets, backpacks, hiking poles, mountain hiking shoes, snowboarding products, and road bicycles.
At a bicycle brand store in Beijing, the performance of sports-oriented road bicycles is particularly impressive, with sales approximately doubling year-on-year.
Some more expensive and more professional bicycles are favored by consumers.
Wang Yiou, head of the marketing department of a cycling brand:
Everyone likes this kind of multi-functional, suitable for many scenarios, light and easy to ride bicycles.
In 2023, there will be 67,000 new outdoor sports-related companies in the country, a year-on-year increase of 92.78%.
Wang Xueli, director of the Sports Industry Development Research Center of Tsinghua University:
The industry plan related to outdoor sports hopes that the total scale of the outdoor sports industry will reach 3 trillion yuan by 2025. 2024 is a key year to achieve this goal.
Various places have also begun to make some plans for the development of the outdoor sports industry in 2024. I think our consumer experience, sports experience, and leisure vacation experience can be better improved in 2024.
(Source: CCTV News Client)