China News Service, January 25 (China News Business Reporter Zuo Yukun) At the beginning of 2024, Internet giant Tencent spent 6.42 billion yuan to acquire land in Haidian, Beijing, which became big news in Beijing’s local auction market.

　　It is worth noting that this land is on the auction stage again, and it has found a "new owner" after more than three years.

In today's land market, major Internet companies have become a force that cannot be ignored, laying out their "homes" across the country.

  Screenshot from the official website of Beijing Municipal Planning and Natural Resources Commission.

6.42 billion yuan to acquire land adjacent to Tsinghua University and Peking University

　　According to the official website of the Beijing Municipal Planning and Natural Resources Commission, on January 23, Tencent Technology (Beijing) Co., Ltd. won the comprehensive commercial and financial services land B4 and B23 of plots A, B, C, and J at the northern end of Xueyuan Road in Haidian District at a low price. R&D and design land, with a transaction value of 6.42 billion yuan.

　　Transaction information shows that the land area is 70,601.065 square meters, with a planned construction area of ​​no more than 285,523 square meters. The land is provided in the form of "temporary three connections and one flat".

The four directions are: Xueyuan Road in the east, Yuequan Road in the south, Shuangqing Road in the west, and Shuangqing Road in the north.

　　"Since the nature of the land is commercial and financial services, R&D and design land, and the R&D and design land is required to be self-sustained, the purpose of Tencent Technology's bid for this land is to develop and construct an office base." Liu Shui, corporate research director of the Zhongzhi Research Institute, believes.

　　In response, Tencent also responded to Sino-Singapore Finance, stating that this transaction will be mainly used to meet the company's demand for office space and provide stable and centralized office space for the company's employees.

　　As the first prefecture-level district or county in the country to exceed one trillion yuan, the land parcel in Haidian, Beijing, can be said to be the most popular area.

Zhang Bo, president of 58 Anjuke Research Institute, pointed out that Tencent’s acquisition of the land is in a good location and is home to first-class universities such as Tsinghua University and Peking University. The land will also be used mainly for research and development in the future, which will be more conducive to long-term talent attraction and the integration of industry and research. .

　　It is worth noting that the official website of the Beijing Municipal Planning and Natural Resources Commission also shows that this land was purchased by Unisoc Group at the end of 2019, and it plans to build the "Unisoc Group's Global Intelligent Technology Innovation Headquarters" here.

At that time, the transaction price of 6.609 billion yuan was higher than Tencent's current transaction price. However, due to overdue land development and construction compensation fees for more than 90 days, the land parcel was returned.

  Screenshot from the official website of Beijing Municipal Planning and Natural Resources Commission.

Internet giants are busy "enclosing land"

　　This is not the first time Tencent has acquired land in Beijing.

Previously, Tencent had acquired the land parcel at No. 10 Xibeiwang East Road, Haidian District, Beijing, and built the Tencent Beijing headquarters building, which was put into use in 2019.

In addition, public information shows that Tencent holds real estate in Shenzhen, Beijing, Shanghai, Tianjin, Chongqing, Chengdu, Wuhan and other cities.

　　"Tencent once had commercial offices in Xuhui Binjiang and Songjiang, Shanghai, and the same is true for this land acquisition in Beijing. Landing in a high-energy city is more conducive to attracting high-tech talents and is more conducive to the integrated layout of industry and research." Zhang Bo said In recent years, it is not uncommon for major Internet companies to acquire commercial land in first-tier cities. First- and second-tier cities often provide more favorable policy conditions to attract these companies to settle.

　　Tencent’s layout is indeed not an exception.

Recalling 2015, Xiaomi founder and CEO Lei Jun lamented on Weibo that Xiaomi frequently changed office locations: "Xiaomi has been in Beijing for five years, like Beidiao... it moves almost once a year!" Today's Internet giants have long stepped out of the virtual world. In the world, there are frequent news about acquiring land and building your own real estate territory.

　　In 2023, JD.com won a plot of land in Yizhuang New Town, Beijing, at a reserve price of 3.112 billion yuan. The plot is directly opposite the JD Group headquarters building and adjacent to the Jinghai Road subway station on the Beijing Yizhuang Line.

In addition to commercial land, the land also rarely contains a residential land. Many industry insiders speculate that JD.com’s move may be to solve the housing problem of employees.

　　In 2022, the "YZ00-0606-0101" plot in Yizhuang New Town, Beijing Economic and Technological Development Zone was hammered out, with a transaction price of approximately 610 million yuan. The winner was a wholly-owned subsidiary of Xiaomi Intelligent Technology Co., Ltd., and the Xiaomi Automobile Factory will later start construction here. .

In addition, Shenzhen, Wuhan and other places also have properties that Xiaomi has deployed in recent years.

　　ByteDance is also a major land buyer. After experiencing repeated moves between office buildings, it has frequently purchased land in Shanghai, Hangzhou, Beijing, and Shenzhen in recent years to build its own office buildings.

For example, the Fangheng Fashion Center located in the North Third Ring Road of Haidian District, Beijing, opened in 2020, is ByteDance's first self-owned office building in Beijing, costing 5 billion yuan.

　　Guo Yi, chief analyst of Heshuo Institution, previously said that Internet companies have to bear relatively high costs in rent payments for office buildings every year. It is relatively worthwhile to buy land, build buildings, or set up branches in various cities. Options to consider.

　　“Based on their good revenue and tax payment situation, Internet companies can communicate and coordinate with the local government to obtain some land parcels with relatively low land prices and relatively good geographical locations. At the same time, they can help companies digest their own profits and realize them as fixed assets. The essence is a win-win approach that reduces costs and increases efficiency," Guo Yi said.

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