Easily earn 100,000 a month by selling mobile phone wallpapers?

  Businesses: Very few lawyers: Beware of infringement lawsuits coming to your door

  Mobile phone wallpapers are popular, why are they so popular?

There are many descriptions in hot searches on Weibo: "You can earn 100,000 yuan a month selling wallpapers", "Can be produced using AI", "The commercial value cannot be underestimated"... These sentences are put together to form the legendary "password to get rich".

  This business seems to be small in cost but big in profit.

Taking a certain online platform as an example, the price of a single wallpaper is generally around 2 to 10 yuan, and the highest-selling one has nearly 5,000 orders. "It can easily be a profit of several thousand." A tutorial said.

According to the industry self-media "Tech Planet", the monthly income of a wallpaper studio with only three people can reach 120,000, with an average of 40,000 per person per month.

  In the past three days, "Easily earn 100,000 yuan a month by selling wallpapers" has maintained high popularity on Weibo, with a total reading volume of 120 million. Some netizens left a message "Requesting a private tutorial."

But the unfinished story of the tutorial is that this business seems easy to do, but in fact it is not easy to make money.

Many mobile phone wallpaper bloggers told reporters that whether they are selling wallpapers or earning advertising revenue through the gimmick of "giving wallpapers away for free", very few can earn 100,000 yuan a month, and the hidden sunk costs are not low.

  Is AI making wallpapers "simple and crude"?

  Businesses: In addition to using AI well, we also need good content

  In the mobile phone wallpaper business, AI is a tool that cannot be ignored.

According to previous media reports, AI's "pictures make pictures" function can often produce unexpected effects, so it is very popular among businesses.

Xiaoxue, a merchant who sells mobile phone wallpapers on an online platform, told reporters that compared with traditional professional drawing software such as PS and Sai, AI operation thresholds are lower and faster.

"Enter keywords, or use some popular pictures as reference for AI, and pictures will be generated quickly, with dozens or hundreds of them available."

  Most of the prices for this kind of mobile phone wallpapers range from 1 to 5 yuan per piece. If you want to further customize personalized elements, the price will be higher.

In the Kuaishou live broadcast room, many anchors use AI tools to create exclusive surname wallpapers, with a single price of about 10 yuan.

  Enter the command to generate a picture. It seems that the process of AI wallpaper making is quite "simple and crude".

But that doesn’t mean you can always make a beautiful wallpaper.

Many mobile phone wallpaper merchants emphasized that the threshold for making good use of AI is not low.

"For example, drawing with Midjourney is very fast, but the quality is random. It requires the creator to master a lot of 'spells' (keywords), arrange and adjust them repeatedly. It is not just a few instructions that will produce satisfactory results. "

  Getting used to AI is just the first step.

Even if beautiful pictures are generated, it is still unknown whether they can be seen by users.

"What we sell is not only wallpapers, but also content." Xiaoxue said, "Our promotion copy needs to combine the latest hot topics, such as 'Dear Wanyu', lines from popular dramas, and choose the right tags." Give wallpapers Value has become the main battlefield for merchants to compete.

Among the many wallpaper promotion copywritings, there are many descriptions such as "attracting peach blossoms", "manifesting the law of attraction", and "changing luck", and some businesses even launch customized services based on this.

"Provide your name and wish when purchasing, and each photo is limited to one wish." A merchant said.

In its store, this wallpaper, which claims to be "infused with will power," is priced at 25 yuan.

  The other side of the mobile wallpaper business:

  The total income for half a year is less than 700 yuan

  Putting wallpapers on shelves as virtual goods is not the only model for this small business.

A more common way is to use the gimmick of "free wallpapers" to attract users to jump to third-party platforms. To download the original images, users need to watch ads or register as members on the platform.

"To put it bluntly, it's about attracting traffic. Once (users) watch it, we can earn an advertising fee or commission." Hua Hua, who does this as a side job, said.

  When it comes to income, whether they are original wallpaper sellers or "wallpaper movers" like Huahua, they all have the same view: only a few of the few can earn "100,000 a month" from this small business. .

  "If a wallpaper can sell tens of thousands of orders, then it is indeed a very profitable business, almost all of which is pure profit. But the probability of this case is small." Xiaoxue said.

She once discussed with several Xiaohongshu wallpaper merchants, "Some merchants have a lot of fans, ranging from tens of thousands to hundreds of thousands, and most of their fans are young people, but the sales of wallpaper products are not impressive." In the end, they The conclusion is that paying for mobile phone wallpapers is not yet mainstream.

  She gave her own store as an example.

"We have accumulated almost 50,000 fans now. There are about a hundred wallpapers on the shelves, but only about 10 of them can be purchased. The average sales volume is about a dozen orders. At best, there are hundreds of orders, and the total profit is only a few Thousand dollars.”

  Huahua, which relies on transporting wallpapers to attract customers, earns even less.

"When I first started, I watched a lot of tutorials, which said that I could earn 50-100 yuan in 15 minutes a day and earn 3,000 yuan a month, but it was very difficult." He considers himself to be quite diligent and has made dozens of projects. A hit video with tens of thousands of views, but the reality is that after half a year, his total income from this aspect was less than 700 yuan.

  Stolen images, infringement, and diverting traffic for “three noes” products

  The "knot" to be solved in the mobile phone wallpaper business

  From the current perspective, there are still many chaos in this market that need to be solved.

Copyright is the primary issue.

“Even if it is stated in the post that re-editing is prohibited for commercial use and a watermark is added, the picture may still be stolen.” The aforementioned merchants who mainly focus on original designs said, “Some mobile phone case merchants will even use it without our authorization. , just take the wallpaper and make it into a material library.”

  Wallpaper videos created to attract traffic are also a frequent site for infringement.

The reporter found a "Mobile Wallpaper Project Tutorial" on the Internet, and the text directly stated: Just find a matching account to steal the picture.

"Don't steal too many photos from one account. Just 3 to 5 photos of each work will be enough. It's best to download them by removing the watermark. If you don't know how, you can also take screenshots directly." The tutorial advises.

  In addition, in this business model, it is also worth discussing whether the goods/services sold by the diverted party are legitimate.

A netizen posted that she once posted a wallpaper video to attract traffic to a third party. Later, she discovered that the third-party platform was selling a "three-no product."

  Recently, many lawyers have given suggestions regarding the infringement phenomenon.

Qian Hongliang, a lawyer at Guangdong Meritian Law Firm, said that Huahua is actually still used for commercial purposes.

According to the Copyright Law, in general, except for public welfare purposes, all other uses are considered commercial, which means that the permission of the copyright owner or the payment of corresponding remuneration is required.


  Yu Mengmeng, a full-time lawyer at Zhejiang Jindao Law Firm, emphasized in an interview that the current copyright law has increased the punishment and accountability for copyright infringement, and makes it clear that punitive damages can be applied to serious infringements.

  Yu Mengmeng suggested that for efficient litigation and rights protection, creators can prove that they are the original author by adding watermarks and marking sources, use "time stamps" to confirm their rights, and also pay attention to preserving evidence of plagiarism by the other party.

In addition, it reminded that according to the relevant provisions of the "Regulations on the Protection of Information Network Communication Rights", short video platforms know or should know that infringement exists and should bear joint and several liability.

"The rights holder can sue the website or the infringer separately or take both to court at the same time, depending on the specific circumstances. In practice, the platform is often used to sue first, obtain information about the specific infringer and then add defendants to achieve the purpose of litigation. "

  (At the request of the interviewees, Xiaoxue and Huahua are pseudonyms)

  Chengdu Commercial Daily-Red Star News special reporter Wu Chaoxin reporter Zhang Yanliang