China News Service, January 19. According to the website of the Ministry of Commerce, the head of the Department of E-Commerce of the Ministry of Commerce introduced the development of e-commerce in my country in 2023 on the 19th.
The Ministry of Commerce implements the decisions and arrangements of the Party Central Committee and the State Council on accelerating the development of the digital economy, promotes e-commerce to play an important role in restoring and expanding consumption, promoting digital-physical integration, and deepening international cooperation, and high-quality development has achieved positive results.
The new driving force for expanding consumption is even stronger.
Annual online retail sales totaled 15.42 trillion yuan, an increase of 11%, making it the world's largest online retail market for 11 consecutive years; the proportion of physical goods online retail to social retail increased to 27.6%, a record high; green, healthy, smart, and " "National Trend" products are highly favored, and the sales of domestic brands account for more than 65% of key monitored brands; since the introduction of the policy to promote home consumption, furniture for the elderly, home theaters, and home decorations increased by 372.1% and 153.3% year-on-year respectively from August to December. and 64.6%.
New hot spots for service consumption are more diverse.
The total sales of online travel, online entertainment and online catering contributed 23.5% to the growth of Internet Zero, driving the growth of Internet Zero by 2.6 percentage points.
Among them, online tourism sales increased by 237.5%, with frequent tourism highlights such as Harbin Ice and Snow Season and Guizhou Village Supermarket; online entertainment sales increased by 102.2%, of which online sales of concerts increased by 40.9 times; online catering sales increased by 29.1%, accounting for 10% of the total catering sales. The proportion of total consumption further increased to 22.2%.
The new model of integrating data and reality is more abundant.
The transaction function of the industrial e-commerce platform has been further strengthened, and the transaction volume of the Ministry of Commerce's key monitoring platforms has increased by 30%; the role of the national e-commerce demonstration base has become more prominent, and more than 30 digital industrial belts have been integrated and cultivated to help industry enterprises reduce costs and increase efficiency; "digital The results of "Business Prospering Agriculture" have been remarkable. The annual online retail sales of rural and agricultural products reached 2.49 trillion yuan and 0.59 trillion yuan respectively, with growth rates faster than the overall online retail sales.
The new space for international cooperation is broader.
The number of "Silk Road E-commerce" partner countries has increased to 30; 34 tasks of the Shanghai "Silk Road E-commerce" cooperation pilot zone have been launched, and the construction of a new highland for institutional opening up of e-commerce has achieved initial results; and ASEAN jointly released an initiative to strengthen e-commerce cooperation , contributing Chinese wisdom to global digital governance; holding a national-level global digital trade expo to create a new platform for building a trade power; Shanghai, Guangxi, Shaanxi, Hainan, etc. held the ASEAN Online Shopping Festival and Central Asia Theme Day, and carried out live broadcasts of envoys, online and offline International e-commerce cooperation has further deepened; sales of imported goods on major domestic e-commerce platforms reached 290.34 billion yuan, and consumer choices have become more diversified.