How does a city capture the hearts of tourists?
In fact, psychological researchers have already summarized the secrets of many real-life issues that cities are pursuing.
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Which city is the hottest this winter?
Harbin, which is always on the hot search list, is definitely on the list.
Cities such as Dali and Zibo have also been popular in the past, and now local cultural and tourism bureaus are ready to take off.
How does a city capture the hearts of tourists?
In fact, psychological researchers have already summarized the secrets of many real-life issues that cities are pursuing.
Improving tourism services is the last word
Domestic research has found that the top three factors that influence tourists' travel decisions in order of importance are: tourism service factors, social support factors, and group support factors.
Tourism services include food, accommodation, transportation, travel, shopping, entertainment, consultation, information, reservations, tour guides, after-sales, etc. The level of tourism service is an important basis for people to make travel decisions.
Harbin Ice and Snow World underwent overnight renovations, added locker rooms in the airport lobby, and built a new warm inn next to the scenic spot. The sincere and down-to-earth service attitude of "Binzi" not only calmed the emotions of tourists, but also turned tourists into "tourist promotion" "Tap water", tourists can't help but spontaneously promote Harbin.
The theory of tourism decision-making and tourism behavior believes that the image of a tourist destination that people feel is an important influencing factor in tourism decisions; research on the effectiveness of advertising has found that the general public tells others about their personal experience of consumption or services, so Its daily and colloquial nature makes people feel friendly and trustworthy, and can enhance the advertising effect.
Harbin has won the love and support of tourists by virtue of its excellent tourism services, allowing tourists to become Harbin's "tourism ambassadors", successfully making "Erbin" popular again and again.
Meet the diverse psychological needs of tourists
As early as 20 years ago, domestic scholars integrated domestic and foreign research and found that tourists need to satisfy their psychological needs through tourism. In other words, urban tourism culture that can meet these psychological needs of tourists is more attractive to tourists.
Specifically, these travel psychological needs include socialization, esteem, self-actualization, exploration, adventure, and complexity needs.
Social, esteem, and self-actualization needs come from Maslow's hierarchy of needs.
If the process of tourism can allow tourists to gain respect and acceptance from others, feel love and belonging, increase new knowledge, and improve aesthetic abilities, it can satisfy tourists' needs for socialization, respect, and self-realization.
Harbin citizens spontaneously organized a fleet of vehicles to pick up and drop off tourists free of charge, and because they were "afraid of scaring away the little potatoes, they kept the noise", so that tourists could truly feel the enthusiasm of "Binzi".
The Oroqen people walking around with their reindeer and the artificial moon in the Hagia Sophia opened the door to a new world for tourists and saw beautiful scenes they had only seen in textbooks, which made people feel comfortable and satisfied.
The need for exploration and adventure stems from people's curiosity. In order to satisfy curiosity, people are even willing to accept the uncertainty during the journey, which can stimulate competitive instincts and knowledge exploration.
Appreciating foreign cultures and activities such as mountaineering and skiing can satisfy people's needs for exploration and adventure.
Complexity needs to refer to people's yearning and pursuit of novelty, surprise, change, and the unknown. Harbin's innovative and exquisite "frozen pear slices" and romantic ice roses are uncharacteristically contrary to the stereotype of bold northerners. They are refreshing and attract more tourists. Tim's interest in Harbin.
Inspire visitor engagement and emotional response
In addition to excellent tourism service levels and tourist attractions and activities that meet the psychological needs of the people, Harbin is also committed to creating a tourism culture that stimulates tourists' personal experiences and strong emotional reactions.
Research has found that personally experiencing the culture behind tourism products can create a relaxed, satisfying and comfortable emotional atmosphere for tourists. This kind of emotional enjoyment is not only visual, but also tactile, allowing tourists to immerse themselves in happy emotions. to accept the city’s tourism culture.
When tourists want to take photos to capture the beauty of the moonlight and snow at Hagia Sophia, an artificial moon rises in Harbin so that tourists can check in and take photos; when tourists want to set off fireworks on the ice, the fire police will escort them and allow tourists to enjoy as much as they like. Fireworks in the ice and snow; performances by shopping mall symphony orchestras; and Oroqen people leading reindeer, etc. are all special activities that can increase tourist participation. Tourists can experience Harbin's tourism culture in a relaxed and enjoyable travel process.
The popularity of Harbin's tourism is inseparable from its considerate tourism services and activities that not only meet the psychological needs of tourists but also stimulate their emotions. However, the fundamental reason is that people began to pursue an experiential type that focuses on sensory experience. Consumption, which lays a solid foundation for the rapid growth of experiential consumption such as concerts, movies, and tourism.
A number of domestic and foreign studies have found that experiential consumption such as travel makes people feel happier than physical consumption such as shopping, because personal experience is obtained independently and uniquely, and this high-level spiritual enjoyment has a long lasting aftertaste; while physical consumption is more It is easy to fall into social comparison. For example, if I buy a new mobile phone, and soon my friend buys a new model with better performance, then my previous positive emotional experience will be greatly reduced.
How to truly enjoy traveling
Whether going to popular cities such as Harbin or niche tourist attractions, what people want most is to see different scenery and relax after work.
A study of 18,000 people in 135 countries found that the second most helpful activity for rest was "walking into nature" and "going for a comfortable walk" ranked sixth.
Walking into nature can help boost your spirit and improve your mood. The soothing effect of nature on people's emotions can take effect the moment you come into contact with nature.
Walking around is the best way to get to know a new place. Slow walking allows the mind to wander, which can achieve the perfect balance between boredom and novelty. Walking around can also help improve creativity.
It is wonderful to realize the desire to relax through travel, but there are always people who are physically and mentally exhausted due to special forces travel, which affects subsequent study and work, and some even break up with each other or break up because of the unpleasantness of travel.
There is a term called "Narita breakup" because newlyweds in Japan usually return from their honeymoon at Narita Airport, and some couples have conflicts during the tiring journey, so they break up at Narita Airport after the trip.
So what can we do to truly enjoy traveling and live up to the healing effect of beautiful scenery?
If you choose to travel with others, then you need to communicate frankly in advance about the division of labor in the itinerary, strategy formulation, travel decision-making, expenses, etc. Because everyone has different preferences and habits, we need to clarify our own boundaries, and at the same time, we may It is necessary to transfer certain boundaries in some cases to operate and develop the relationship between the two parties.
For example, if your travel companion wants to temporarily add a new playmate, if you are also willing to meet new friends, you can allow him to join; but if you do not want to live with him, then you will need to book an extra room and the budget needs to be reconsidered.
Whether traveling alone or in a group, unexpected things will always happen during the journey, which may trigger our negative emotions.
You have to allow yourself to fully express negative emotions, but you have to find a reasonable way to vent them.
For example, if the train booked by your travel companion is delayed, you are worried about missing the event you are looking forward to, but complaining about your travel companion will not help. You can collaborate on planning, look up other transportation information together, and discuss ways to optimize your itinerary.
In fact, compared to "changing the environment and changing the mood," the more important meaning of traveling is to obtain a change in mood while enjoying the scenery of the journey. It not only changes the scenery around you, but also changes the perspective of looking at the problem.
Huang Binbin Source: China Youth Daily