Why is the more you touch it, the more surprising it is?

【Market Tide View】"Agricultural Survey", why the more you touch, the more surprised

Reporter Xu Xiao

"There are even cranberries in Northeast China?" Recently, Heilongjiang used 10,189 boxes of fresh cranberries to return <> tons of sugar oranges in Guangxi, which became popular. But what shocked many Heilongjiang people was "Heilongjiang actually produces cranberries?" and "I am a stranger in my hometown, and my specialty is hidden from me".

And as netizens from all over the world either gave gifts to each other, or exposed their families, unconsciously, a "national agricultural survey" was staged. As a result, Sichuan caviar, Gansu prawn, Guizhou matcha, Shanghai Chongming saffron, Shandong Liaocheng Ganoderma lucidum, Anhui Lu'an foie gras and so on have come to the stage. But these special agricultural products are not only unknown to foreign netizens, but even locals are also "kept in the dark". Many netizens said that they broke the defense by swiping short videos: "Why don't you tell me if our mother has this good thing?

Indeed, this "agricultural survey" is really more and more pleasantly surprised, knowing that our China is rich in resources, but I didn't expect that there is a unique sense of contrast and joy in the specialties of various places. Counting the special agricultural products found out this time, most of them belong to "new local specialties". For example, saffron, in everyone's hearts, its origin is Tibet, but I didn't expect it to be surnamed "Shanghai". It is understood that saffron has been cultivated in Shanghai for more than 40 years. In the early 80s of the last century, Shanghai Medicinal Materials Co., Ltd. successfully introduced saffron bulbs from overseas, and carried out trial planting in Chongming, Jiading and other regions. Today, the saffron industry in Chongming District has become an important local economic industry, with an income of about 1,5 yuan per mu, and local villagers also rely on saffron to get rich. Yongle Village, located in Chongmingmiao Town, is known as the "hometown of Chinese saffron".

Looking at Sichuan again, the hot pot, chili peppers, and rabbit brains you can think of are all too ordinary, and the high-end ingredient caviar is what makes the people of Sichuan and even the whole country drop their jaws. According to Sichuan Cultural Tourism, 60% of the world's caviar is currently produced in China, and Sichuan has the second largest caviar production in the country, and the largest caviar production base in Sichuan is located in Ya'an, which occupies 12% of the global caviar market share. In the short video comment area, netizens also told the people of Sichuan that there are bird's nests in Bazhong, and hairy crabs in Dujiangyan, no wonder Sichuan netizens shouted: "Sichuan, you make me feel strange!"

In fact, in recent years, with the progress of agricultural science and technology, the promotion of new facilities and new models, and the vigorous support of agricultural characteristic industries in various places, many agricultural varieties have gone out of the original traditional main production areas, and have broken through the limitations of natural conditions to varying degrees, becoming "new native products". Even the introduction and planting of foreign varieties are becoming more and more mature.

Cranberries were introduced to Heilongjiang from North America not long ago, but Heilongjiang has gradually developed into the largest cranberry planting base in the country by virtue of the great wisdom of "adapting measures to local conditions". Tianyancha data shows that Heilongjiang ranks first in the geographical proportion distribution of existing cranberry planting and processing enterprises in China, accounting for 21.4%.

As for why the locals do not know about local specialties, Hu Bingbing, a researcher at the Institute of Agricultural Development of the Chinese Academy of Social Sciences, said that many agricultural products have not been introduced for a long time and are not sold locally, so there is a situation where flowers bloom inside the wall and fragrance outside the wall.

After this investigation, whether it is the subversive cognition of the "B side" of the hometown or the refreshing cognition of the national agricultural products, the people of the whole country have really realized that the land of China is vast and rich in products. There is no shortage of good things in China's agriculture, let alone good industries. Relying on enterprises and breeders who dare to work hard and are not afraid of hardship, the new territory of China's agricultural industry continues to grow, and the huge market potential behind it is self-evident.

Netizens from all over the world teased each other on social platforms, and at the same time silently started the order mode. Can you not be tempted by a box of domestic caviar for a few tens of yuan? Can you not want to eat the more cost-effective foie gras in Lu'an? Guizhou matcha, which is exported to 34 countries and regions around the world, must be bought! Such a cost-effective domestic agricultural product is unreasonable. According to reports, in the past two days, the search volume of cranberries on an e-commerce platform has increased by 958% year-on-year, and the transaction volume has doubled, and even the search volume of peripheral products cranberry juice and dried cranberries has also increased by 228% and 136% year-on-year respectively.

The more you touch it, the more you are surprised. The appearance and popularity of many treasure agricultural products also let us see that in this era of Internet information explosion, high-quality agricultural products want to go out of the local area and go to the people's homes, not only to plant and raise agricultural products well, but also to market and promote well. With the advantages of China's super-large-scale market of 14.<> billion people, as well as the background of rural revitalization and expanding domestic demand, high-quality agricultural products must seize the opportunity to catch the "pouring wealth and wealth", open the market, and create surprises.

Workers' Daily (2024-01-16 07 edition)