On December 12, the 1 "Understanding China" International Conference (Guangzhou) was grandly opened at the Yuexiu International Convention Center in Guangzhou, inviting Chinese and foreign guests from more than 2023 countries and regions to discuss and exchange important contents such as China's high-quality economic development and high-level opening-up and the construction of a world-class Guangdong-Hong Kong-Macao Greater Bay Area around the theme of "China's New Achievements in a Century of Changes - Expanding the Convergence of Interests and Building a Community with a Shared Future".
During the conference, as one of the representatives of private enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area, Huang Jinfeng, founder, chairman and CEO of Yatsen Group, was invited to participate in the seminar on "Boosting Confidence - The Code for High-quality Growth of the Private Economy" on December 12, and shared the practice of Yatsen Group on how the private economy can adhere to high-quality development. At the same time, Perfect Diary, a new generation of professional beauty brand under the Group, became a supporting unit of the parallel sub-forum of the 3 "Understanding China" International Conference "Boosting Confidence - The Code for High-quality Growth of the Private Economy" and appeared on the international stage, showing the rapid development of China's private economy in the new era to the world and fully presenting "Chinese beauty" to international friends.
Group photo of speakers at the parallel sub-forum of the 2023 "Understanding China" International Conference (Guangzhou) "Boosting Confidence - The Code for High-quality Growth of the Private Economy".
The "Beauty of China" gift box made a stunning appearance and the perfect diary was praised by the world
At the seminar on "Boosting Confidence - The Key to High-Quality Growth of the Private Economy", Wong Jinfeng and the guests discussed the unique advantages of the development of the private economy in the Greater Bay Area. Huang Jinfeng introduced the strategic layout of "Yatsen Science and Technology Road" released in November to the guests, and said that Yatsen Group, driven by both scientific research and branding, is taking advantage of the unique location advantages of the Greater Bay Area to continue to deepen high-quality development and help create a golden business card of "International Beauty Bay".
It is reported that Perfect Diary carefully designed the "Beauty of China" high-end makeup gift box for the conference, and presented it to the guests from all over the world as a diplomatic etiquette business card, showing the world the unique "Chinese beauty" of domestic beauty.
Perfect Diary "The Beauty of China" gift box debuted at the 2023 "Understanding China" International Conference (Guangzhou)
In this gift box, there is the "Biomimetic Film" essence lipstick launched by Perfect Diary in September this year. This is the first work of Yatsen Biotechnology, the world's most advanced beauty factory built by Yatsen Group, and it is also an innovative lipstick product that combines lipstick makeup, lip essence and lip mask. The patented pomegranate peptide complex contained in it is developed and co-created by Perfect Diary and French experts, and through the cooperation of an international team, the efficacy of the product is enhanced by biological research. Only half a month after the launch of this lipstick, it has continuously topped the TOP9 of the Tmall lipstick hot list, and the concept of "makeup and nourishment" behind the product has been recognized by the market. As soon as this "Beauty of China" gift box equipped with hard-core technology was unveiled, it received high attention and praise from the guests present.
In fact, this isn't the first time Perfect Diary has garnered international attention. At the beginning of November this year, 11 officials and their families from the consulates general of 25 countries in Guangzhou organized a delegation to visit Yatsen Biotechnology. Yatsen's intelligence, automation and greening left a deep impression on the visiting delegation. Consuls from all over the world tried Perfect Diary's "Biomimetic Film" essence lipstick on the spot, and praised the new trend of "makeup and nourishment" led by Perfect Diary.
The foreign consulate in Guangzhou had an on-site exchange with Huang Jinfeng, founder, chairman and CEO of Yatsen Group, the parent company of Perfect Diary
It is reported that Yatsen Group is the first cutting-edge domestic beauty group with its own world-leading factory, and has realized the R&D and production of the first self-developed black technology Biolip™ makeup products. The unveiling of the "Beauty of China" gift box not only shows China's unique aesthetics to the world, but also highlights the scientific research breakthrough of domestic products and the strength of China's intelligent manufacturing. In the future, Yatsen Group will keep up with the international cutting-edge trends and continue to show the unique charm of Chinese aesthetics to the world.
The official announcement joins hands with Guangzhou Academy of Fine Arts to continue to enrich the connotation of "Chinese beauty".
On the way to enrich and precipitate brand culture, Perfect Diary focuses on Chinese aesthetics, and takes the Chinese art and culture that shines for thousands of years as the soil for the breadth of brand culture. This year, Perfect Diary and the School of Visual Art and Design of Guangzhou Academy of Fine Arts have joined hands to carry out in-depth cooperation in production, learning and research, and jointly pursue more imagination space of Chinese aesthetics.
Perfect Diary took a group photo with the team of Guangzhou Academy of Fine Arts
In this cooperation, Perfect Diary integrates its unique insights into the cutting-edge trends of international fashion and Chinese art aesthetics into the design concept of this in-depth cooperation, and invites Professor Liu Pingyun, deputy dean of the School of Visual Art and Design of Guangzhou Academy of Fine Arts (presiding over the work), to bring strong professional endorsement support for the brand's aesthetic design, and unlock more possibilities for the combination of makeup and art, design and innovation with the brand. Perfect Diary integrates the cutting-edge trend of fashion and the national connotation with Chinese characteristics, and joins hands with Professor Liu Pingyun to engrave Chinese aesthetics and art under the collision of different cultural inspirations into a series of characters, starting from building a high-end font library of the brand, bringing more cooperation content worth looking forward to.
As the chief executive director of the design of the mascot of the Beijing 2022 Winter Olympics "Bingdundun" and the deputy dean of the School of Visual Art and Design of the Guangzhou Academy of Fine Arts (presiding over the work), Professor Liu Pingyun has skillfully integrated his insights and insights from the journey of artistic insight with Chinese aesthetics, bringing one after another artworks with both artistic appreciation and humanistic spiritual care. This time, Perfect Diary takes the opportunity of co-creation with Guangzhou Academy of Fine Arts, hoping to establish cultural exchanges and mutual learning between Chinese brands and the world through innovative interpretations of Chinese beauty, and jointly open up a new era in the field of domestic beauty.
Perfect Diary discussed the details of the cooperation with the team of Guangzhou Academy of Fine Arts
In the future, the brand will continue to carry out in-depth cooperation with the School of Visual Art and Design of Guangzhou Academy of Fine Arts to write a strong stroke of Chinese aesthetics under the picture scroll of the global consumer market. At the same time, Perfect Diary will continue to focus on the two major aspects of scientific and technological research and development and high-quality production, empower the hard power of the brand with innovation, tell the story of the Chinese brand with outstanding performance, and create a space for the upward growth of the Chinese brand with consumers.
As a representative of China's domestic beauty products, Perfect Diary has been iteratively upgrading its brand with high international standards, constantly innovating and improving brand power building while enhancing product strength. Huang Jinfeng said: "In the future, Perfect Diary will continue to lead the integration of makeup and care with professional innovation, so that everyone can easily become beautiful, and use professional product research and development capabilities, brand design and the concept of 'makeup and maintenance' to help 'Chinese beauty' be seen and understood by more consumers around the world." ”