Chinanews.com, Huizhou, December 12 (Reporter Sun Qiuxia) The seminar on modern new state-owned enterprises with the theme of "accelerating the construction of world-class enterprises" was held in Huizhou, Guangdong Province on the 10th. The seminar was guided by the News Center of the State-owned Assets Supervision and Administration Commission of the State Council, sponsored by the State-owned Assets Report Magazine and China News Network, undertaken by China Resources (Group) Co., Ltd., and supported by the State-owned Economic Research Think Tank of the Chinese Academy of Social Sciences.
Previously, the organizers held three seminars on modern new state-owned enterprises in Beijing, Changchun and Haikou with the themes of "high-quality development and Chinese-style modernization", "new quality productivity stimulates new kinetic energy of state-owned enterprises" and "in-depth implementation of state-owned enterprise reform and deepening and upgrading actions".
The picture shows the scene of the seminar of modern new state-owned enterprises. Photo by Chinanews reporter Sun Qiuxia
Remarkable results have been achieved in building a world-class enterprise
In order to accelerate the construction of a world-class enterprise with greater efforts, the State-owned Assets Supervision and Administration Commission of the State Council has coordinated and carried out four special actions: world-class creation demonstration action, value creation action, management improvement action and brand leading action. Since 2018, the State-owned Assets Supervision and Administration Commission of the State Council has selected 29 world-class demonstration enterprises and 200 world-class professional leading demonstration enterprises in two batches.
In June 2020, the State-owned Assets Supervision and Administration Commission of the State Council issued the "Notice on Carrying out Benchmarking World-class Management Improvement Actions", deploying and carrying out management improvement actions in key state-owned enterprises, focusing on key areas such as strategy, organization, operation, finance, science and technology, risk, human resources, and informatization, vigorously promoting lean management measures, and selecting and promoting 6 benchmarking enterprises, 200 benchmarking projects and 100 benchmarking models.
In 2022, the profit margin of operating income of central enterprises will be 6.5% and the profit margin of cost will be 7.8%, which will be 2 percentage points and 3.1 percentage points higher than that at the beginning of the benchmarking improvement action; The per capita labor productivity of all employees reached 76,3 yuan, an increase of 45%, nearly five times the average level of the whole society. The head of the relevant department of the Reform Bureau of the State-owned Assets Supervision and Administration Commission of the State Council said.
In the next step, the State-owned Assets Supervision and Administration Commission of the State Council will continue to promote enterprises to establish and improve a long-term mechanism for benchmarking and upgrading, and continue to make up for weaknesses; Focusing on supply chain management, group management and control, management innovation, etc., a series of theme activities for management improvement were carried out; Deepen the creation of management benchmarks, and cultivate and form a number of management demonstration benchmarks at different levels and in different management fields.
The construction of world-class enterprises is the leading goal of the new round of state-owned enterprise reform
Although the action of creating a world-class enterprise has achieved remarkable results, the shortcomings and gaps of China's enterprises still exist in comparison with the world's outstanding enterprises.
In the future work, state-owned assets and state-owned enterprises will accelerate the construction of world-class enterprises and deepen the reform and upgrading of state-owned enterprises for in-depth integration. At present, the deepening and upgrading of the reform of state-owned enterprises has begun.
Peng Huagang, former member of the Party Committee and Secretary-General of the State-owned Assets Supervision and Administration Commission of the State Council, said that in combination with the new round of state-owned enterprise reform and upgrading actions, the construction of world-class enterprises in the new era can be started from six aspects: state-owned assets and state-owned enterprises should accelerate the improvement of independent innovation capabilities, development quality and efficiency, modern corporate governance capabilities, driving linkage capabilities, international management capabilities and international competitiveness, brand value and influence.
Huang Qunhui, director of the Institute of Economics of the Chinese Academy of Social Sciences, said: "In the face of the escalating containment and suppression of China's advanced manufacturing industry by some countries, we must adhere to the bottom-line thinking and limit thinking, accelerate the research of key core technologies, improve the upgrading of the industrial base and the modernization of the industrial chain, and effectively promote the strengthening of the industrial chain and the stabilization of the chain." ”
Tell the story of state-owned enterprises and enhance brand influence
"Brand excellence" is an important part of the "16-character policy" to accelerate the construction of a world-class enterprise. Not long ago, the State-owned Assets Supervision and Administration Commission of the State Council held a working conference on the brand building of central enterprises and a meeting on the promotion of central enterprise brand leading actions. The meeting emphasized that the effective promotion of brand building and the creation of original technology source, the construction of a modern industrial chain chain length, the cultivation of strategic emerging industries and future industries are closely combined, and constantly shape a first-class brand that matches the scale, status and development vision of the enterprise, and participate in global brand competition in a wider field and at a higher level.
"The 'cognitive war' against China has begun, and state-owned central enterprises are facing a situation of natural traffic and automatic attention in the world, and doing a good job in public awareness and reputation management is an invitational competition that cannot be refused and must be won." Dong Guanpeng, dean of the National Institute of Public Relations and Strategic Communication of Communication University of China, said that Chinese enterprises should sort out and manage many risks, including public opinion, as early as possible, improve their capabilities and make up for shortcomings in international communication.
The meeting analyzed the shortcomings and opportunities in the construction of the brand image of state-owned enterprises. As for how to promote the brand-leading action in the next step, the relevant person in charge of the organizer said that it is necessary to integrate and enhance the hard power, soft power and smart power of the enterprise, anchor the world-class enterprise brand, and tell the story of the modern new state-owned enterprise. (ENDS)