The "price reduction tide" is coming! Buy a car and save 20000,<> yuan! Shenzhen, Jinan, and Changsha all made →
Towards the end of the year, car companies' sales have entered the "sprint" stage, and in order to attract consumers who had been waiting and watching, some car brands have launched measures such as car purchase subsidies and limited-time discounts. How effective are car companies in promoting consumption? At the end of the year, the auto market began to reduce prices
In an automobile 4S store in Shanghai, the reporter saw that many consumers were consulting about car purchases. The person in charge told reporters that since December, in order to increase market share, the brand has launched a lot of promotional activities, and the discount of a pure electric model has reached 12,20 yuan, and now the average daily delivery volume of the store is nearly <> units.
Zhu Aimeng, sales director of an automobile 4S store in Shanghai: At present, there is an upward momentum in sales, and some models (sales) have reached a 60% increase. Towards the end of the year, deliveries will be larger, and there may be more on weekends.
In addition, at the end of the year, major car companies have also launched preferential activities on the replacement of "oil to electricity". In a new energy vehicle 4S store in Suzhou, Mr. Bao, the owner of the car, is preparing to replace a new energy vehicle with a fuel car that he has driven for 6 years, and he can enjoy a subsidy of 5000,<> yuan.
The person in charge told reporters that since the second half of this year, the customer's vehicle replacement demand is very large, and 70% of the store sales are fuel vehicles to replace new energy vehicles. At present, in addition to the cash subsidy, the store has also launched some replacement discounts.
Ma Yun, general manager of an automobile 4S shop in Suzhou City, Jiangsu Province: Now there are some models of color options that will be free, and the size of the wheel will also be free. In fact, some configurations have been added to reduce the price. There are significantly more incomings now than last month.
Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association: In order to maintain the sales level, some car companies have relatively large price promotions at the end of the year. The purpose of using profits to offset sales is to ensure the effective operation of all links in their industrial chain. Consumption vouchers plus subsidies
Policies in many places have increased to promote automobile consumption
In addition to the promotional activities of car companies and dealers, many local governments have also successively launched subsidy policies such as consumption vouchers for car purchases.
Since the end of November, Suzhou has launched a no-threshold digital RMB red envelope subsidy for car purchases, with a purchase price of 11,20 yuan to 30,4000 yuan for those who can receive a 30,6000 yuan red envelope, and a 4,<> yuan red envelope subsidy for more than <>,<> yuan. The person in charge of a <>S store told reporters that government subsidies and brand discounts have attracted many consumers to order cars.
Lu Ying, sales manager of an automobile 4S store in Suzhou, Jiangsu Province: Like the past weekend, the average sales volume in a single day was more than 30 units, and the daily turnover reached 1300 million yuan.
Nanjing, on the other hand, has introduced different subsidies for fuel vehicles and new energy vehicles. Among them, a subsidy of 20,4000 yuan will be given to fuel vehicles with more than 5000,<> yuan, and a subsidy of <>,<> yuan will be given to new energy vehicles.
Shenzhen, Jinan, Changsha, Jiaxing and other places have also recently launched car purchase subsidy policies. The issuance of automobile consumption vouchers has promoted the centralized release of consumers' "rigid needs", and car buyers with family transportation and business needs have considered placing orders at the end of the year.
Since the beginning of this year, China's automobile market has maintained a rapid growth trend. According to the data, from January to October this year, China's automobile sales were 1.10 million, a year-on-year increase of 2396.7%. Among them, the performance of new energy vehicles was particularly bright, with sales of 9.1 million units, a year-on-year increase of 728.37%, and a market share of 8.30%. Industry insiders said that at the end of the year, car companies will focus on promoting profits and superimposing local subsidy policies, and car sales are expected to achieve new breakthroughs.
Wang Chao, vice president of Suzhou Automobile Dealers Industry Association in Jiangsu Province: This kind of subsidy can benefit the general public consumer group the most, China's traditional festival is coming, automobile consumption as a bulk consumer product, but also many families are more willing to purchase products at the end of the year.
Source: CCTV Finance (ID: cctvyscj)