Amid growing interest in investment and asset formation ahead of the expansion of the preferential tax system "NISA" from next year, it was found that the number of accounts of Rakuten Securities, the second largest online securities company, has exceeded 2 million, following SBI Holdings, the largest company.
The number of Rakuten Securities accounts has continued to increase since it exceeded 6 million in June, and exceeded 900 million by the 5th.
Seventy percent of the company's customers are under the age of 1000, and we believe that interest in future asset formation is increasing, especially among the younger generation, ahead of the expansion of NISA.
In the online securities industry, SBI Holdings, the largest company with SBI Securities under its umbrella, is also increasing the number of accounts, and the total number of accounts for the entire group has already exceeded 50 million.
Both SBI Securities and Rakuten Securities have decided to waive trading fees for Japan stocks, which have been a source of revenue until now, from this fall.
On the other hand, Monex Securities, the third largest online securities company, decided to strengthen its customer base by becoming a subsidiary of NTT DoCoMo in October.
Prior to the expansion of NISA, online securities companies are strengthening their services and systems to increase the number of accounts, but according to the Financial Services Agency, there is a certain percentage of people who open an account but do not use it at all.