Beautiful view of Yunqiu Mountain. Photo courtesy of Yunqiu Mountain Scenic Area

Linfen, Chinanews.com, November 11 (Xinhua) -- Xiangning, Shanxi: Dig deep into the "tourism bonanza" of a mountain to turn "flow" into "retention"

Chinanews reporter Yang Jing

Located in the small city of Jinnan, overlooking the winter charm of mountains and rivers; Enjoy skiing and touching the waterfall. The Yunqiu Mountain Scenic Area in winter, from the foot of the mountain to the top of the mountain, contains a moving natural winter scene. Driving along the tourist highway from Xiangning County, Linfen City, Shanxi Province, the rugged and difficult mountain roads of the past have been replaced by red and blue tourist roads.

The "Picturesque Rivers and Mountains" online theme publicity activity (Shanxi) interview group walked into the Yunqiu Mountain Scenic Area on the 28th. Photo by Wu Junjie

Under the guidance of the Network Communication Bureau of the Cyberspace Administration of the Central Committee of the People's Republic of China, the "Picturesque Rivers and Mountains" online theme publicity activity (Shanxi) interview group sponsored by China News Network and the Cyberspace Administration of the Shanxi Provincial Party Committee walked into the Yunqiu Mountain Scenic Area on the 28th to feel the new image of the "hometown of coal".

In the history of Yunqiu Mountain, it is known as "the most beautiful peak of Gusha" and "the first scenic spot in Hefen". As a card of Xiangning and even Shanxi cultural tourism, Yunqiu Mountain Scenic Area has invested more than 10.27 billion yuan in more than 2020 years, and at the end of 5, it officially became a national 5A-level tourist attraction and became the ninth <>A-level scenic spot in Shanxi.

Beautiful view of Yunqiu Mountain. Photo courtesy of Yunqiu Mountain Scenic Area

In recent years, relying on the endowment of local tourism resources, Xiangning County has fully tapped the rich mine of cultural tourism, continuously activated the consumer market of Yunqiu Mountain Scenic Area, and allowed tourists to have fun, live comfortably, and eat at ease between "fast-forward roaming", transforming short-term tours into long-term "return rate", and changing "flow" to "stay".

At the end of November, there are still many tourists in the Yunqiu Mountain Scenic Area. Early in the morning, the "post-11s" Zhang Donghong and his wife were busy. Since 80, the husband and wife have been selling soy products at the Tofu Factory in Talpo Ancient Village, a thousand-year-old village built in the Tang Dynasty.

Yunqiu Mountain has nine national ancient villages, the most famous is Talpo Ancient Village, which has a history of more than 2500,<> years and is known as "the living fossil of thousand-year-old residential buildings".

The land here was once barren and traffic was blocked, and poverty was the background color of the life of the villagers here. After 2005, the local area began to explore the transformation and development path of cultural tourism, and these ancient villages hidden in the mountains gradually came to life.

A tofu workshop in the ancient village of Talpo. Photo by Yang Jing

"I used to work outside the home, but I couldn't afford to take care of my family after spending a lot. In recent years, the scenic spot has been upgraded to 5A, and the tourist road from the county seat to Yunqiu Mountain has also been opened. There are many tourists, and there is an annual income of more than 10,<> yuan from working in the scenic spot. Zhang Donghong said.

"Yunqiu Mountain has driven many surrounding villages to prosper together." In fact, the villagers who work here like Zhang Donghong sing folk songs, perform wedding customs, practice martial arts, steam flower buns, play shadow puppetry, grind tofu, etc., and many of the old houses they live in have also been transformed into homestays and cultural and creative studios. In the context of Shanxi's industrial transformation, these green mountains and rivers that were originally idle and ignored have become highly cherished resources.

According to the staff of Xiangning Yunqiu Mountain Tourism Development Co., Ltd. (hereinafter referred to as "Yunqiu Mountain Company"), since 2005, Yunqiu Mountain Company has invested more than 27.10 billion yuan to repair and rebuild more than 11 temples and protect and develop 45 ancient villages and towns; Nearly 3 kilometers of roads inside and outside the scenic area have been built and renovated; Completed the construction of <> ropeways, as well as infrastructure such as a tourist service center, Zhonghe Plaza, various hotels, parking lots, and glass suspension bridges.

Landscape of Yunqiu Mountain Ice Cave Group. Photo courtesy of Yunqiu Mountain Scenic Area

With continuous investment, the scenic spot has extended from a single tourism format to homestay hotels, ice cave experience, extreme sports, ice and snow tourism and other fields. For more than 10 years, Yunqiu Mountain has never stopped, continuing to explore cross-border marketing such as "sports +" and "music +" to enrich the business format of the scenic spot and enhance the experience of tourists.

In recent years, relying on the tourism resources and rural folk culture of the scenic spot, Yunqiu Mountain Scenic Area has implemented the "tourism +" poverty alleviation strategy, promoted the integration of agriculture and tourism through the development of rural tourism, and implemented the joint construction of villages and enterprises, driving 8,80 households and 2573,8793 rural households in 8000 surrounding towns and more than 20000 village committees to get rid of poverty and become rich, and the average annual income of households has increased by <>,<> yuan to <>,<> yuan, exploring a new way of tourism poverty alleviation with the integration of agriculture and tourism and the joint construction of villages and enterprises.

According to reports, the scenic spot and the surrounding 382 farmers formed a professional cooperative of high-quality grain planting in Shanghe, the company transferred more than 420,4000 acres of villagers' land at a price of 80 yuan/mu, and hired villagers to work in the cooperative, <> yuan per person per day, to develop organic agriculture.

"Fuzhi" and "Fuzhi", Yunqiushan Company regularly hires agricultural and forestry experts to train villagers in planting and other technologies every year, and the cultural and art troupe teaches the elderly to play flower drums.

The reporters of the "Picturesque Rivers and Mountains" online theme publicity activity (Shanxi) interview group "checked in" the landscape of the ice caves in Yunqiu Mountain. Photo by Wu Junjie

Stroll through the Yunqiu Mountain Scenic Area, the Jade Emperor Pavilion overlooks the dangerous peaks of the mountain in winter, the ice caves of Yunqiu Mountain touch icicles and ice stone flowers, and the ancient villages taste food and watch wedding performances. With the help of rural tourism, the green mountains and clear waters of Yunqiu Mountain are radiating new power in industry and ecology.

The "Picturesque Country" online theme publicity campaign (Shanxi) is jointly organized by the Propaganda Department of the Linfen Municipal Party Committee, the Internet Information Office of the Linfen Municipal Party Committee, the Internet Information Office of the Taiyuan Municipal Party Committee, the Internet Information Office of the Jinzhong Municipal Party Committee, the Shanxi Branch of China News Service, and the Shanxi Branch of China News Service International Communication Group, and supported by the China Internet Development Foundation. (ENDS)