Hairy crabs in the peak season of listing suddenly appeared "price halved": "10 yuan stalls" are the majority, and the retail price of 1 is only 7 yuan

Hairy crab prices are falling How to promote the better development of
the industry

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Although the drop in hairy crab prices is good news for consumers, low prices can lead to reduced incomes for farmers, and excessive competition may lead to the inability of some small farms to continue to operate, and even affect the economic transformation of rural areas.

Recently, hairy crabs in the peak season of listing have suddenly rushed to the hot topic list of Weibo, Douyin, Xiaohongshu and other social platforms because of the topic of "price halving", and the price of hairy crabs in Chongqing, Wuhan, Guangzhou and other places has "hit a historical low".

"Everyone in the family likes to eat, and recently I often come to buy a few and add a dish." On November 11, Ms. Ji, who lives in Huangni Pound, Chongqing, told reporters, "When it was first listed, it was often thirty or forty yuan, but now it is half cheaper, and it has fallen by six or seven yuan in the past two days compared with last week." ”

The abundance of supply should be the main reason for the price decline. The reporter saw in the Chongqing market that hairy crabs come from "all over the world", in addition to the two large production areas of Jiangsu and Hubei, there are also many production areas such as Fujian and Hunan, and there are a large number of local farmed crabs, and dozens of hairy crabs from different production areas on the shelves are "playing in the ring" at the same time.

A few are happy and a few are sad

On the morning of November 11, the reporter saw in the large-scale Sanya Bay seafood market in Chongqing that the hairy crab area of each aquatic product store was clearly marked, and the "11 yuan file" was the majority. "Now is the time to eat crabs, and the producing areas will seize this month to ship as soon as possible, resulting in a drop in prices." Liu Hongming, who is interested in making aquatic products, said that taking female crabs as an example, the price of 10 double specifications is almost half, and the retail price is only 2 yuan a piece.

"It's really cheaper than a while ago, look, I bought dozens of them." A customer who had just finished buying hairy crabs told reporters with a smile, "This time we must seize the opportunity to enjoy a crab meal!" ”

According to the "2023-2028 China Hairy Crab Market In-depth Panoramic Research and Investment Prospect Analysis Report" released by the China Research Institute of Puhua Industry Research Institute, the national river crab breeding area will be 2021 million mu in 800, with a total aquaculture output of 80,83 tons, and in 2022, the national hairy crab production will be 78,22 tons, and the demand will be 77,69 tons.

The report predicts that compared with last year's freezing, high temperature and other unfavorable weather, this year's crab breeding areas are smooth and rainy, the climate is suitable, hairy crabs have ushered in the peak output of nearly three years, this year's output should be more than 80,350 tons, and the output value should be about 8000 billion yuan. Tianyancha data shows that there are more than 1,10 hairy crab-related enterprises in the country. Among them, there were 560 newly registered enterprises in January ~ October this year, an increase of 2022.34% year-on-year compared with 3.

Among the many delicacies in China, Yangcheng Lake hairy crab can be described as a bright pearl and is known as the "national treasure". Yao Shuisheng, director of the information office of the Suzhou Yangcheng Lake Hairy Crab Industry Association, said that the total output of hairy crabs in Yangcheng Lake this year is expected to be 1,1 tons, an increase of 1600,<> tons from last year.

In recent years, governments at all levels have attached great importance to the development of the agricultural industry and increased support for the crab industry. Policy support, capital subsidies and other measures have made the crab aquaculture industry develop rapidly and enhance market competitiveness. These factors have also contributed to lower crab prices.

"At present, the price of edible agricultural products has not risen, and the performance has declined significantly year-on-year, and the decline in the price of hairy crabs is inevitable." Ma Wenfeng, a senior analyst at Beijing Oriental Egger Agricultural Consulting, said that the lack of consumption capacity is also an important reason for the price reduction of hairy crabs this year.

"In the future, the market will recover steadily, but maybe it will be a little slower." Zhu Danpeng, an analyst of China's food industry, said that the relationship between supply and demand in the market has changed greatly this year, and hairy crabs have generally entered a cycle of price diving, but the rigid demand for high-quality hairy crabs still exists objectively.

"Small" crabs make "big" industries

At the end of October, China's 10th "Famous Crab Competition" was held in Jiangsu, and the hairy crabs at the mouth of the Yellow River in Dongying City, Shandong Province continued to win the title of "China's Top Ten Famous Crabs". Now, this hairy crab that has crossed 1800,<> kilometers has connected the road to prosperity of "mountains and seas" in Youyang Taohuayuan, Chongqing.

"This one is already about 200 grams, and the taste must be good!" On November 11, in the hairy crab breeding base of Heishui Town, Youyang, Shi Lei, secretary of the Party branch of Dahan Village, skillfully picked up a hairy crab that molted 10 times and said that as the first small mountain village to explore the "east crab and west introduction", hairy crab has become the main source of income for the villagers.

The ecological recycling agriculture of "east crab introduction to the west, rice crab symbiosis" has now blossomed in more and more towns in Youyang County, and has become a shining business card for east-west cooperation. This year, 15 hairy crab bases in Youyang County are expected to harvest 100 million hairy crabs, with a total income of 2000 million yuan, directly benefiting 2023,6154 farmers and <>,<> people.

"Industrial revitalization needs to be based on the industrial foundation and resource endowment, we found through investigation and demonstration that Youyang Taohuayuan is rich in water resources, and the water temperature is suitable, which is very suitable for the growth of hairy crabs." Liu Bin, member of the Standing Committee of the Hekou District Party Committee of Dongying City and member of the party group of Youyang County Government (temporary post), said that in the "Luzhou-Chongqing cooperation", the "east crab to the west" industrial assistance path of "government platform, market operation, farmer main body, and enterprise participation" was determined.

It is understood that the hairy crab industry in the Yellow River Estuary is no longer limited to a single chain of breeding to sales, Dongying City has introduced front-line technical management personnel, hired domestic authoritative experts from universities as senior consultants, and built a "rice crab edge" demonstration area to achieve dual use in one place, and carried out "scientific research, breeding, processing, e-commerce, tourism" as one of the industry-university-research activities, and incorporated the masses into the whole chain of hairy crab industry development. Last year, the per capita income of the masses exceeded 3,6 yuan, realizing the gorgeous transformation of saline-alkali land into a "golden rice bowl" and hairy crabs into "rich crabs".

In fact, Chongqing, which is located inland, has an annual output of more than 200 million tons of hairy crabs, and farmers are in more than 20 districts and counties, and most of the products are imported to Beijing, Shanghai, Guangzhou and Shenzhen. From May 5 this year, the promotional video of "Youyang Peach Blossom Source Alpine Hairy Crab" made a stunning appearance in the Beijing subway and will be broadcast for 1 days.

Promote the high-quality development of the industry

According to the "2023 Mid-Autumn Festival Consumption Observation" released by Jingdong Consumption and Industry Development Research Institute and Jingdong Supermarket, the search volume of hairy crabs in Yangcheng Lake has exceeded 10 million times since October this year, and the search volume of Suqian king crab, Xinghua hairy crab, and Panjin river crab has increased significantly year-on-year, of which Suqian king crab has increased by 500%, which can be seen in the love of Chinese people for this delicious meal.

Hairy crabs have always been one of the favorite foods of Chinese, but with the change of lifestyle and eating habits, people's needs are also quietly changing. Younger generations, in particular, are more inclined towards healthy and varied dietary choices rather than traditional meals. To this end, in Jingjiang, Jiangsu, a major crab-producing city, there are more than 1900,120 local catering enterprises participating in crab roe soup buns alone, and the amount of crab roe and crab meat exceeds 10 tons per year, with an output value of more than <> billion yuan, driving tens of thousands of jobs.

"Our factories and stores use more than 100 million catties of crabs a year, and about 3000,<> catties a day." Sun Huajing, general manager of Jiangsu Jingjiang Food Company, said that in the city's hairy crab industry chain, local catering enterprises are the main source of crab farmers, and enterprises buy crabs from crab farmers according to their needs and process them into soup dumplings, cooked drunk crabs, steamed crabs and other delicacies.

"In the past 20 years, the hairy crab industry has undergone two successful upgrades in quality and brand, which has a far-reaching impact, and the third change in the industry is on the way." Yang Weilong, founding president of the Suzhou Yangcheng Lake Hairy Crab Industry Association, said that from August to October this year, merchants in the Suzhou Hairy Crab Industrial Belt accelerated their entry into Douyin e-commerce, with the number of merchants increasing by more than 8% over the same period last year, and the number of orders also doubled year-on-year.

The rise of hairy crabs in Yangcheng Lake has achieved a "golden signboard" that is still well-known today, as long as it is a hairy crab from Yangcheng Lake, it can be sold at a good price. But it is precisely because this gold-lettered signboard has become a guarantee of price that the chaos of counterfeiting Yangcheng Lake hairy crabs has always emerged in endlessly.

Some online e-commerce platforms, false publicity, crab card chaos, etc., also affect consumers' desire to buy to a certain extent. "Whether it's a crab card or an e-commerce company, there are too many chaos in this piece of 'selling dog meat on the head of a sheep', high price and low quality, and shoddy quality, which will affect some people's desire to consume hairy crabs and their confidence in consumption." Zhu Danphong said.

The reporter noticed that among the many measures to regulate the hairy crab market this year, the "digital traceability crab" launched by Yangcheng Lake is particularly eye-catching. It is reported that it aims to solve practical problems through AI and blockchain technology, inject digital cultural connotation into traditional brand IP, and help the integrated development of digital economy and physical industry.

In July this year, the first group standard for the quality of supply services in the hairy crab industry - "Quality Requirements for the Supply of Agricultural Products - Hairy Crabs" was released, and a digital agricultural full-chain supervision system was established from source to breeding, from products to deep processing, and from logistics to services. Liu Xia, director of the Consumer Product Safety and Quality Perception Laboratory of the China Institute of Standardization, said that the release of the group standard not only fills the gap in the supply service standards of the hairy crab industry, but also effectively promotes the standardization and orderliness of the supply and service of hairy crab products, leads the high-quality development of the industry, and optimizes the business environment of the industry.

Gao Chao, chairman of the company, said: This move will not only help standardize the production and operation order of enterprises, but also further promote the high-quality development of the hairy crab industry, and continue to build a national brand and a domestic business card with hard core strength.

Li Guo