, November 11 According to the State Administration for Market Regulation, in order to standardize promotional business behaviors, maintain the order of the online trading market during the "Double Eleven" period, and protect the legitimate rights and interests of consumers, the State Administration for Market Regulation issued the "Double Eleven" Online Centralized Promotion Compliance Reminder to e-commerce platform enterprises, which mainly includes nine aspects:

The first is to strictly implement the main responsibility. During the promotion period, increase the proportion of spot checks on the information of operators on the platform, especially those selling food and drugs, to ensure that the information of operators is true and effective.

The second is to strictly regulate promotional behavior. Organize self-inspections of behaviors such as "fighting prices" and "first raising prices and then reducing prices", and put an end to acts that infringe on consumer rights and interests such as not clearly marking prices in accordance with regulations, price fraud, etc.

The third is to strictly strengthen the review of advertising content. Improve the registration, review, and file management of advertising operations, focusing on regulating advertising conduct such as medical cosmetology and celebrity endorsements, and effectively intercepting false and illegal advertisements.

Fourth, acts of unfair competition are strictly prohibited. Strictly prohibit illegal acts such as "choosing one of the two", and participate in market competition fairly. Take active measures to prevent the occurrence of illegal acts such as false transactions and speculation on the platform.

Fifth, strictly regulate live broadcast behavior. Establish and complete norms for the management of live broadcast conduct, strengthen control before, during, and after the event, and strengthen the review and monitoring of anchors and their business activities on the platform.

Sixth, it is necessary to strictly guard against the operation of counterfeit and shoddy goods. Strictly enforce the rules for the disposal of problematic goods, promptly adopt prohibitive and restrictive measures against the sale of counterfeit and shoddy goods and their operators, and strengthen the protection of intellectual property rights.

Seventh, it is strictly forbidden to sell illegal and prohibited goods. Carry out information release reviews and real-time inspections, do a good job of inventory of illegal and prohibited goods, especially products that endanger the physical and mental health of minors, and promptly remove links to products that violate laws and regulations.

Eighth, properly resolve online consumer disputes. Smooth channels for consumer complaints and reports, accept and efficiently handle complaints and reports in a timely manner, and actively assist consumers in safeguarding their legitimate rights and interests.

Nine is to strengthen communication and cooperation between government and enterprises. Actively cooperate with the regulatory authorities to investigate and deal with the violations of laws and regulations by operators on the platform in accordance with the law, form a positive interaction between platform autonomy and government supervision, and jointly guide operators on the platform to improve their awareness of law-abiding operations.

At the same time, the local market supervision departments are required to strengthen guidance and supervise and guide platform enterprises to fulfill their statutory obligations; strengthen monitoring and supervision, and strictly investigate and punish violations of laws and regulations; Unblock the 12315 complaint and reporting channels, protect the legitimate rights and interests of consumers, and regulate the order of the online trading market.

The market supervision department reminds that during the "Double 11" period, consumers should consume rationally, improve their awareness of rights protection, promptly complain and report to platform enterprises or market supervision departments when encountering infringements, and use legal weapons to protect their legitimate rights and interests.