CCTV News: This holiday just past, the Mid-Autumn Festival and the National Day meet, coupled with the Asian Games boom, the cultural tourism consumer market is hot, many economic data have achieved growth, even record highs, from which you can also fully feel the vigorous vitality of the Chinese market, and then take stock one by one. Let's start with transportation.
During the Mid-Autumn Festival National Day holiday, the national traffic operation was generally stable and orderly
According to the latest data from the Ministry of Transport, during the Mid-Autumn Festival National Day holiday, the cross-regional flow of people across the country totaled 22.04 billion, with an average daily increase of 2 million, an average daily increase of 75.2022% over the same period in 68.
During this year's holiday, the national railway sent an average of 1763.6 million passengers per day, an average daily increase of 2022% over the same period in 158, of which 9.29 million passengers were sent on September 2009, setting a record high for single-day passenger shipments. During the holidays, the proportion of short-distance passenger flow of national railways reached 8%, and the proportion of medium- and long-distance passenger flow was 61%.
Zhang Xiao, Secretary of the Party Branch of Beijing South Railway Station Passenger Transport Workshop: The passenger flow presents the characteristics of wide travel range, long peak hours, and large average daily passenger flow, and we accurately implement "one day, one map" to provide key passengers with free "one help to the end" love services in the whole process of entering the station, waiting, taking the bus, and arriving at the station.
In terms of highways, highways across the country remain high. As the road network closely connects cities and villages, scenic spots and towns, frontiers and the hinterland, road travel highlights the characteristics of "self-driving travel and long journey". In particular, the traffic of expressways in Gansu, Qinghai and Xinjiang provinces and regions increased by more than 200% year-on-year.
In terms of civil aviation, the average daily passenger transport of civil aviation in China was 213.5 million, an average daily increase of 2022.194% over the same period in 9. In addition to the popularity of routes to popular cities such as Beijing, Shanghai, Chongqing and Sanya, the aviation market in third- and fourth-tier cities has grown significantly, directly driving the local economy.
The tourism market continues to be hot and the popularity of tourism has reached a record high
In terms of travel. This holiday, the tourism market continued to be hot, creating the highest tourism popularity in history since monitoring records began. According to data from the Ministry of Culture and Tourism, the number of domestic tourists reached 8 million, a year-on-year increase of 26.71%, and domestic tourism revenue reached 3.7534 billion yuan, a year-on-year increase of 3.129%. In terms of entry and exit, according to statistics from the National Immigration Administration, border inspection authorities across the country inspected a total of 5.1181 million people entering and leaving the country during the Mid-Autumn Festival National Day holiday this year, with an average of 8.147 million person-times per day, 7.2019% of the same period in 85.
Big Data Analysis What are the new features of this holiday trip?
So, what are the new features of this year's holiday travel? Let's start with the analytics that big data brings.
The statistical analysis of China Mobile's Wutong big data shows that the popularity of short-distance travel has not decreased, and medium- and long-distance travel continues to heat up. Short-distance trips within 200 kilometers accounted for 38%; Medium-distance travel from 200 km to 500 km accounted for 32%; Long-distance trips of more than 500 kilometers account for 30%. In terms of the number of days tourists traveled, the number of travelers of 3 days or more accounted for the highest, reaching 60%. Further analysis of this group of people shows that 1% of the people visit one city, indicating that in-depth travel is becoming more and more popular. The average number of daily trips in the country during the holiday increased by 65% year-on-year, and the number of consumption in major business districts in the country increased by 128% year-on-year.
Medium and long-term tourism is heating up, and the trend of cultural and sports tourism integration is obvious
Scenic sightseeing, urban leisure, rural tourism, visiting relatives and friends, this holiday, the tourism market presents the following new characteristics.
Feature 30: Medium and long-term tourism continues to heat up. This holiday, cruise tourism in various places has resumed sailing one after another, and many cruise ships have departed from Qingdao, Tianjin and other port areas to start the trip to Jeju Island in South Korea; The number of international and regional passenger routes at Shenzhen Airport has increased to more than 1. The average daily transaction value of domestic tourists using UnionPay cards at overseas merchants increased by more than 3.<> times compared with the same period last year. Compared with the hot local and peripheral tours in previous years, this year, as the flow of people accelerates, the travel radius has increased significantly from cross-city to cross-border.
Feature 2: Asian Games and niche tourism markets are hot. During the holiday period, the Hangzhou Asian Games events were in full swing, and the demand for travel to Hangzhou for watching, tourism and leisure and entertainment scenes increased. In addition, the number of hotel bookings in many niche cities increased significantly during this year's holiday.
Feature 3: The trend of cultural and sports tourism integration is obvious. During the holidays, cultural landmarks such as Shanghai Disneyland, Xi'an Mausoleum Museum of the First Qin Emperor, and Wuhan Yellow Crane Tower become popular destinations. Chengdu, Changsha, Chongqing, Guangzhou, Xi'an and other cities rich in "Internet celebrity" culture are more favored.
Industry insiders believe that with the diversification of people's lifestyles and consumption concepts, the touch points that inspire tourists to travel are getting smaller and smaller, and a video, a meal, an event, and a music festival may all promote "walk-and-go" travel.
The popularity of the aviation market in third- and fourth-tier cities has increased significantly
During the Mid-Autumn Festival National Day holiday just past, the popularity of the aviation market in third- and fourth-tier cities increased significantly. According to online travel platform data, the number of air ticket bookings to cities with regional airports this holiday is higher than before the epidemic, and the number of air ticket bookings in cities such as Hainan Qionghai, Xinjiang Shache, and Heilongjiang Mohe has increased by more than 2 times.
Reporter's observation: Small airports "leverage" large markets
Regional airports refer to airports with an annual passenger throughput of less than 200 million, and the routes opened are mainly connected to provincial capitals or nearby hub airports. The reporter found that with the frequency of regional airport routes, the transformation of hub airports is convenient. Routes are connected to an aviation network, and they are becoming more and more dense, so that the accessibility of third- and fourth-tier cities continues to improve, which also directly drives many niche tourist destinations to "burst out of the circle" and become new economic growth points.
Early in the morning, tour guide Li Song and a dozen colleagues held up pick-up signs and waited for arriving passengers at Yanji Chaoyangchuan International Airport.
Li Song told reporters that he has been a tour guide for more than ten years, and this year is the largest year for tourists. Yanji is located on the border of China and North Korea, with unique tourism resources. Due to its remote location, the airport is the fastest link to other urban areas. In the early days of its operation, Yanji Airport only had two routes, Shenyang and Changchun, and in recent years, the airport has successively opened routes to Beijing, Shanghai, Dalian and other hub airports.
The gradual enrichment of the route network and the constantly refreshing number of tourists have also brought new development opportunities to the local tourism industry. Many travel agencies have adopted the method of adjusting tourists' itinerary plans according to the flight schedules in and out of the airport, and flexibly arrange travel itineraries.
The small airport not only brings tourists to Yanji, but also brings huge market opportunities. In the first half of this year, Yanji received 409.9 million tourists, a year-on-year increase of 386%, and tourism revenue was 55.42 billion yuan, a year-on-year increase of 678%.
Cultural tourism consumption market is hot A number of economic data have achieved growth
This holiday, the national cultural tourism market and consumer market are popular and energetic, sales have grown steadily and rapidly, sales of green, healthy and intelligent goods have increased significantly, consumption of personalized characteristics and interactive experiential services has continued to heat up, the market supply of daily necessities is sufficient, prices are generally stable, and a number of economic data have achieved growth.
During the holiday, a number of new products, new technologies and new services were listed in a centralized manner, superimposed on various preferential policies, and promoted the continuous recovery and expansion of the consumer market. In terms of the average daily transaction amount, the accommodation industry increased by about 44% year-on-year, and the transportation industry increased by 20% year-on-year. The Ministry of Commerce focused on monitoring the average daily sales of retail and catering enterprises increased by 8.6% year-on-year, and green, healthy and smart goods were very popular in the market.
The effectiveness of key business districts in gathering popularity and strong confidence is highlighted. All localities will integrate characteristic culture into urban landmarks, create new immersive, experiential and interactive consumption scenes, and promote the deep integration of various consumption formats such as commercial retail, tourism and tourism, and cultural and sports entertainment.
During the Mid-Autumn Festival National Day holiday, the average daily passenger flow of key business districts in 36 large and medium-sized cities across the country increased by 1.6 times year-on-year. Department stores, supermarkets, specialty stores, catering and e-commerce enterprises monitored by Beijing achieved sales of 92.7 billion yuan, a year-on-year increase of 21.8%; The amount of foreign consumption in Hangzhou reached 101.49 billion yuan, a year-on-year increase of 58.3%.
The radius of travel has expanded significantly. According to comprehensive data from China Mobile and travel platforms, medium- and long-distance travel of more than 200 kilometers accounted for more than 2019% during the holiday, hotel bookings in key cities in China tripled compared with 3, and orders for long-term tours and niche destinations increased by about 21 times compared with the May Day holiday. According to VAT invoice data from the State Administration of Taxation, sales revenue of consumer-related industries increased by 3.<>% year-on-year during the Mid-Autumn Festival National Day holiday.
Consumption of services is growing rapidly. Various places provide convenience in transportation, scenic spot reservations, hotel accommodation, etc., to enhance the consumption experience. Based on the research of consumer order data, the State Information Center found that during the Mid-Autumn Festival National Day holiday, the daily average value of China's life service consumption vitality index was 47.1 points higher than the same period last year; the vitality index of tourism, leisure and entertainment exceeded the same period last year by 215.4 points and 103.8 points, and the service industry was in the boom range of rapid recovery.
Holiday culture and sports market consumption is active
According to data released by the State Administration of Taxation, during the Mid-Autumn Festival National Day holiday, residents' demand for cultural and sports consumption rose, and the consumption of cultural and sports markets was active, in addition, the consumption of daily necessities and household goods also grew rapidly.
VAT invoice data shows that during the Mid-Autumn Festival National Day holiday, the consumer market for cultural and sports services heated up rapidly. The sales revenue of cultural and sports services increased by 45.4% year-on-year, of which the sales revenue of art performance venues and mass cultural and sports activities services increased by 68.6% and 76.9% respectively, and the sales revenue of sports-related services increased by 27.1% year-on-year.
The sales revenue of daily necessities, cosmetics and clothing, footwear and hats increased by 27.5% year-on-year, and the sales revenue of furniture retail and ceramic stone decoration materials increased by 41.3% and 32.3% respectively year-on-year, reflecting the heating up of home-related consumption.
At the same time, the consumption of grain, oil, food and consumption upgrading commodities increased steadily. During the Mid-Autumn Festival National Day holiday, the sales revenue of grain, oil and food and comprehensive retail increased by 21.5% and 25% respectively year-on-year. Among them, the sales revenue of fruits and vegetables, meat, poultry, eggs and milk increased by 28.8% and 29.6% respectively year-on-year, and the sales revenue of gold, silver, jewelry, communication equipment and other commodities increased by 15.5% and 16.5% respectively.
During the holiday, more than 50 billion express parcels were delivered nationwide
During the holidays, the express delivery industry is still non-stop. The State Post Bureau released data that more than 50 billion express parcels were delivered nationwide during the Mid-Autumn Festival National Day holiday this year.
According to the latest data from the State Post Bureau, during the Mid-Autumn Festival National Day holiday this year, the national postal industry collected 25.75 billion express and parcels, with an average daily collection volume of 8.6% year-on-year; 25.72 billion express and parcels were delivered, with an average daily delivery volume of 18.7% year-on-year.
During this year's Mid-Autumn Festival National Day holiday, the average number of daily trips exceeded 1 million, and various consumption patterns and consumption scenarios in various places were innovatively extended, injecting strong momentum into the continuous recovery of consumption. The postal express industry actively explores a new path of "express delivery + tourism" industry integration and development, actively integrates into the development of tourism by giving full play to the advantages of delivery business, and provides tourists with tourist souvenirs, local specialties, luggage delivery and other services. The country's 400 million express brothers stick to their posts and shuttle through the streets.
Wang Yuehan, Director of the Industrial Economy Research Department of the Development Research Center of the State Post Bureau: Express parcels meet consumers' pursuit of a better life and release strong development momentum. With the convenience of trade logistics and the improvement of the transportation network, the postal express industry has become the epitome of China's economic operation continuing to improve, highlighting the resilience and vitality of China's economy.
Expert opinion: The hot holiday consumer market highlights the resilience of China's economy
This year's Mid-Autumn Festival National Day holiday, strong demand and high-quality supply two-way force, urban and rural markets are popular, effectively release multi-level diversified consumer demand, from a series of economic data, I believe everyone can feel the vigorous vitality of the Chinese market. Let's also hear what experts say.
Wang Wei, second-level researcher of the Development Research Center of the State Council: The holiday market presents a series of new characteristics such as hot market, strong cultural taste, full of fireworks, full of trends, and strong sense of gain, and the comprehensive recovery and continuous expansion of the consumer market have demonstrated the great momentum of China's consumption and the resilience and vitality of China's economic development.