Tianjin, October 10 (ZXS) -- Family travel unleashes China's consumption power "cruise tour" hot tourism market
Author: Zhang Shaoxuan, Wang Junyan, Wang Zaiyu
"Chinese have a strong sense of family, so I chose 'cruises' to travel. The 12-year-old daughter also made several foreign friends on the boat, and she used the English she learned to communicate, although not yet fluent, but it was also an exercise that made her more confident. Ms. Zhu Rui, a tourist in Tianjin on the "Mediterranean" cruise ship, told reporters on the phone about her holiday itinerary, and her happiness was overflowing.
According to Wang Yalei, an industry analyst at Ctrip Research Institute, good news will be coming out in China's "cruise tour" in 2023. The travel product of the first domestically produced large-scale cruise ship "Aida Modu" went on sale on Ctrip on September 9, and hundreds of 15 tickets were pre-sold in 10 days. "Royal Spectrum" and "MSC Glory" have received extensive attention during the Shanghai Tourism Festival, and the number of related ferry ticket bookings has increased sharply, and "cruise tours" have become popular in China.
On September 9, Aida Cruises held its maiden voyage ceremony in Tianjin, and its Mediterranean cruise ship docked at Tianjin Cruise Homeport, which is the first time that a large international cruise ship has set sail from Tianjin International Cruise Homeport in three years, marking the full recovery of China's northern cruise market. Photo by China News Agency reporter Tong Yu
On September 9, Tianjin International Cruise Home Port officially resumed sailing. On September 27, the Mediterranean sailed to South Korea and Japan with nearly 9,30 passengers. "The crew comes from 2500 countries and they are all happy to interact with people. Tourists choose 'cruise tour' to enjoy a comfortable journey while also experiencing the culture of different countries, cruise ships are like a large social venue, everyone speaks different languages together, experience the same happiness. Captain Swede Christian Westergren said.
Early on the morning of October 10, when the "Mediterranean" cruise ship docked in Fukuoka, Japan, Handan tourist Wang Guohua could not hide his excitement. Taking advantage of the "November holiday" to travel with his wife and children and parents, Wang Guohua considered that it could not only make the elderly "not tired", but also make the children "enjoyable", but also in line with his wife's "literary and young character" who likes performances and loves literature and art, and "cruise tour" has become the best choice.
According to Luo Qian, the person in charge of the Tianjin National Tourism Cruise, the "post-70s" and "post-80s" are more willing to choose cruise ships in order to take care of family members. "There are childcare facilities on cruise ships and they are barrier-free for the elderly. This saves young people a lot of 'care time', giving them more peace of mind and true relaxation during their journey." ”
On September 9, at the inaugural ceremony of the cruise ship Mediterranean, crew members from various countries held national flags to meet tourists. Photo by China News Agency reporter Wang Junyan
"The cruise tourism industry chain is long and has obvious driving effects, usually integrating accommodation, catering, shopping, entertainment, sports and other experiences, and meeting the new vacation and leisure needs of tourists with a rich tourism product portfolio." At the same time, it will help enhance the comprehensive competitiveness of tourist attractions and destinations, and further promote regional economic development. Wang Yalei said.
Xu Fengwen, a writer and cultural tourism expert in Tianjin, said that China's tourism consumption demand is changing to high quality and diversification, from focusing on tourism to balancing sightseeing and leisure vacation. The potential consumption demand of consumers is constantly being released, and the requirements for tourism and cultural products are getting higher and higher. Meeting consumers' diverse and personalized travel needs has become the driving force for the development of the tourism industry.
When talking about enhancing the travel experience, Andrew Graham, director of the "Mediterranean" hotel, said, "Food is an important part of tourism culture, and we have a team of Chinese and Western chefs to pass on the food culture of various places to tourists. If visitors are interested, they can also exchange their views on Chinese and Western food culture with the chefs face to face. ”
Wang Yalei mentioned in the interview that more international large cruise ships will return to China in 2024, which will decorate the dock waters such as Shanghai and Tianjin more beautifully, and will also provide passengers with a variety of different travel experiences. (End)