This year is the "year of consumption boost", the National Development and Reform Commission and the Ministry of Commerce have successively issued a series of policies such as "Several Measures to Promote the Consumption of Electronic Products" and "Several Measures to Promote Household Consumption". During the Double Festival period, under the dual benefits of promoting consumption policies in various places and the concentrated release of new technologies and new products by home appliance manufacturers, the consumption of the home appliance market also heated up significantly.

During the holiday, the customer flow of major electrical appliance stores in Qingdao, Shandong Province increased significantly. Next to the dazzling display of goods, signs such as coupons and limited-time discounts are prominently displayed.

The reporter found that not only real money offers attract consumers, but also smart refrigerators that can interact with AI voice and recommend recipes, air conditioners that can sterilize and self-cleaning, water heaters that save electricity and water, and a number of home appliances with high intelligence and strong personalized services meet the current consumption needs of consumers.

Consumer Liu Menglin: I have been optimistic about this drawer dishwasher without bending for a long time, but I have not started. Just when the double festival arrived, the government has consumption subsidies, there are many activities in the store, and the brand can also give me a free kitchen renovation, which I think is particularly appropriate.

In addition to product iterative upgrading, many manufacturers have also extended their attention to the upstream and downstream of the industrial chain, jointly launched one-stop smart home products with home improvement companies, embedded the complete set of smart home appliances controlled by the whole house into the overall home decoration design, smart appliances that can be controlled remotely, and smart cloakrooms recommended for wearing, these new elements have also won the favor of many consumers.

Consumer Xu Guanghong: Going home can be controlled by voice, and remote control through mobile phones outside, which is very convenient, including this whole house decoration, whole house customization, whole house home appliance integrated design, which is also very in line with my aesthetics.

During the double festival, Heilongjiang will launch 4 provincial-level promotional activities, through the creation of home appliance festivals, food festivals, live broadcast festivals and other methods, multiple discounts are superimposed, and consumption activities with the characteristics of various cities will appear in turn.

Ning Lixin, deputy director of the Daoli District Bureau of Commerce of Harbin, Heilongjiang: 2330.<> million yuan of consumption funds have been invested, one in home appliances, the other in department stores and other industries, which will be greatly improved.

Sales of new energy vehicles are growing rapidly

According to data released by the Ministry of Commerce, sales of new energy vehicles in the first eight months increased by 39.2% year-on-year. During the holiday, various places also actively launched various policies to promote consumption, and with the gradual opening of the second-hand car circulation market, the transaction volume of new energy second-hand cars showed rapid growth.

During the holidays, the 2023 Hefei International New Energy Vehicle Exhibition is underway, not only the release of many new models, but also a series of special promotions. The latest products and technologies have attracted many consumers.

When the reporter visited the new energy vehicle market, he found that due to the preferential subsidy policy for the purchase of new energy vehicles introduced by the government, the number of citizens who came to the store to choose a car and buy a car increased exponentially.

Li Dang, general manager of a 4S store in Baohe District, Hefei: Because customers are still very sensitive to promotions, our merchants will also increase some of the corresponding promotional amounts, so it is still a very attractive attraction for customers who want to buy a car.

According to the Department of Commerce of Anhui Province, since the beginning of this year, a series of automobile consumption promotion policies have been introduced, especially through exemption from new energy vehicle purchase tax, reduction of second-hand car value-added tax, encouraging car companies to give profits to promotion, issuing consumption coupons, etc., effectively driving the enthusiasm of local consumers and promoting the transformation of "car purchase willingness" into "car purchase behavior".

Fang Xu, director of the Department of Commerce of Anhui Province: Since the beginning of this year, Anhui has issued 6 million yuan in automobile consumption coupons, and for every three cars sold in Anhui, almost one is a new energy vehicle.

New energy vehicles have a large number of trips, and optimize supporting facilities to improve charging guarantees

During the holidays, outdoor tours and self-driving tours are particularly popular, and many people choose new energy vehicles to travel. With the continuous growth of the number of trips, various places continue to optimize supporting services to improve public charging guarantee capabilities.

This holiday, the "intelligent mobile charging robot" of Hubei Hankou Railway Station officially took office, once a car that needs to be charged enters, it will be flexibly deployed according to the situation of the surrounding charging stations, timely meet the charging needs of new energy vehicle owners, and realize the real sense of "pile to find a car".

Zhu Xing, owner of new energy vehicles: There are many people who came to charge today, and this "charging robot" came to charge my car, which is really convenient.

In addition to transportation hubs, charging stations in highway service areas have been upgraded to alleviate vehicle owners' mileage anxiety. Jiangsu Zhenjiang launched a multi-functional mobile charging vehicle in the high-speed service area to charge four electric vehicles at the same time; Yancheng supplied green electricity to 4 charging piles at 31 charging stations in the city's highways and scenic spots, realizing full coverage of green power supply for cross-regional travel of electric vehicles during the festival for the first time.

In addition, in order to cope with the surge in demand for new energy vehicle charging during the holidays, the power department uses the Internet, big data and other technologies to develop "high-speed busy Kanban" to monitor the usage, operation status, charging power, etc. of charging piles in real time, and car owners can easily find the nearest charging pile through mobile phone software.

Liu Kai, Deputy Director of the Technology Department of China Association of Automobile Manufacturers and Director of China Charging Alliance: From the perspective of the construction of public charging piles, in the Beijing-Tianjin-Hebei, Yangtze River Delta and Pearl River Delta, its ownership is about 220.493 million, and the ownership of private piles is about 2.5 million. From the perspective of the pile ratio, it should be said that it is almost 1.<>:<>, which can basically meet the ordinary daily use of electric vehicles.

(CCTV News Client, CCTV Reporter, Li Chao, Li Yi, Heilongjiang Television, Tianjin Television, Qingdao Television)