Well-known hot pot stores have been placed on file for investigation, how much money can you make selling "fake lamb rolls"?

Zhongxin Net, September 9 (Zhongxin Finance Zuo Yuqing) The Banu hot pot that put forward the concept of "productism" is also planted on fake mutton rolls.

Recently, some bloggers exposed on social platforms that among the 98 boxes of meat ingredients he bought at Chaodao Beijing Hopson Hui Store for 6 yuan, 4 boxes of "high-calcium mutton rolls" were detected by institutions as duck meat ingredients.

On the evening of September 9, the official Weibo of Banu Hotpot issued an announcement, admitting that the mutton roll of the sub-brand Chaodao store did contain duck meat, and paid 7.835 million yuan to compensate consumers, canceled the independent procurement right of Chaodao, and terminated the cooperation with the supplier of the product involved.

On September 9, Du Kuan, the son of Du Zhongbing, the founder of Chaodao self-selected hot pot - Banu founder, appeared in the live broadcast room to apologize and broadcast the customer service compensation live broadcast. That night, according to a number of media reports, the Beijing Chaoyang District Market Supervision Bureau opened an investigation into the store involved.

On September 9, the founder of Chaodao self-selected hot pot appeared in the live broadcast room to apologize.

Where does "fake lamb" come from?

"The main label of Banu hot pot is quality, so this incident has greatly damaged its credibility, especially if you want to hit the IPO in the future, it will have an adverse impact, so Banu will do whatever it takes to recover all losses." Chinese food industry analyst Zhu Danpeng told China News Finance.

According to the information disclosed by the blogger who initially exposed the matter, when he purchased the mutton roll, the staff of Chaodao clearly stated that the main food raw materials of the store were uniformly distributed by Banu Central Kitchen, and the company's full name was Xingyun Infinity (Beijing) Catering Co., Ltd., and the bulletin board in the Chaodao store only showed the source of raw materials "Banu Central Kitchen Unified Distribution".

However, in the note released on September 9 by Chaodao Self-selected Hot Pot, the mutton dishes involved were independently purchased by Chaodao and supplied by Zhengzhou Senang Trading Co., Ltd., and the manufacturer was Jiuzhouyuan Food Processing Factory in Chaoyang Township, Shuangcheng District, Harbin.

Obviously, there is a contradiction between the statements of the store staff involved and the public statement of Chaodao, and the source of the "fake mutton" points to suppliers and processors.

It is worth noting that this is not the first time a similar situation has arisen.

Just at the beginning of last month, the lamb rolls sold by a number of Zhang Liang's spicy hot stores were exposed to be "mixed with pork and duck". In this regard, Zhang Liang said in the announcement that "adulterated mutton" was purchased privately by franchised stores; However, "the store buys the ingredients for inspection according to the market price of real lamb, and there is no subjective intention to know and sell fakes." Such a statement also points the source of "fake lamb" to the supplier of the franchised store.

So, where does the "fake lamb" in the hands of suppliers come from?

How much money can a hot pot restaurant make by adulterated lamb?

In fact, lamb mixed rolls mixed with pork and duck are not uncommon.

Zhongxin Finance noted that many e-commerce platforms sell lamb mixed rolls and beef mixed rolls made of duck, and most of the sales links are marked "hot pot, barbecue and buffet commercial". In addition, there is the so-called "conditioned meat roll", that is, it is not mixed with other meats, but is spliced by pieces of meat and mixed with water to make tender meat.

Zhongxin Finance found that beef and mutton rolls mixed with duck meat are relatively cheap, and the price is generally between 7-15 yuan / jin; The price of conditioned meat rolls is slightly expensive, and the price is generally ranging from 12-30 yuan / jin; The price of pure mutton rolls on the same platform is basically between 45-60 yuan / jin.

According to the selling price of Chaodao hot pot mutton of 80 yuan / jin, the difference is not high. If you purchase mutton mixed rolls, only from the price listed in the reporter's article, the store can make a profit of up to 1 yuan on 73 pound of "mutton".

Duck mixed meat rolls sold on e-commerce platforms.

So, is there a difference in taste and appearance between lamb and pure lamb mixed with duck?

"There will definitely be some difference in taste and appearance." A merchant selling "mixed meat" told Zhongxin Finance that its mixed meat is made from a mixture of duck meat and beef and sheep fat. "The lean meat in the beef roll is duck meat, and the fat meat is beef fat, which tastes like beef, but it will not be exactly the same."

"The lamb is round rolls, and the beef is square bricks, which are pressed more firmly. In contrast, beef rolls are stronger than lamb rolls, and beef rolls are basically not scattered at all. The merchant said.

Hidden identity "pure meat rolls"

So, are these imitation lamb rolls and imitation fat beef rolls legal?

Zhu Danpeng pointed out, "The sale of mixed meat is allowed, but there are strict rules. ”

According to the Food Safety Law and GB 7718 General Principles for the Labeling of Prepackaged Foods, meat products must be inspected and quarantined, and the ingredients must be clearly indicated on the product label.

In fact, in the case of high mutton prices for many years, replacing pure lamb with mixed meat has become the choice of many restaurants.

Although the ingredients are detailed in the mixed and conditioned meat rolls sold on e-commerce platforms, in hot pot restaurants, barbecue and cafeterias, the true identity of these meat rolls is not only hidden after the packaging is removed, but even transformed into "pure meat rolls".

As a result, mixed meat is in an awkward position in the market: producers know, sellers know, but consumers don't, and regulators are difficult to check.

"The reason why such incidents continue to be banned is that merchants pursue profit maximization." Zhu Danpeng believes that in order to further eliminate this phenomenon, it is necessary to be more stringent in the formulation of standards.

Zhongxin Finance noted that at present, the formulation of mixed meat group standards is on the agenda. For example, in February this year, the Market Supervision Bureau of Yangxin County, Binzhou, Shandong Province, held a symposium on the standards of mixed meat production enterprises to discuss the production status, existing difficulties, problems encountered, future development space, standardized production and other issues of mixed meat production enterprises. (End)