Hugues de Tournemire / Photo credit: DENIS CHARLET / AFP 07:31, September 05, 2023

Olivia Grégoire, Minister Delegate in charge of, among others, SMEs, Trade and Crafts, will inaugurate this Tuesday the exhibition "Jouer français" which brings together the actors of the sector who produce in France. The opportunity to ask the question of the health of the French toy market.

The French toy makes resistance! This market has found its audience despite competition on the Internet and the Asian market. Olivia Grégoire, Minister Delegate for SMEs, Trade and Crafts, inaugurates this Tuesday the exhibition "Jouer français".

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This show brings together the players in the sector who produce toys in France. For many, the French specificity is synonymous with customer loyalty. Enough to find a nice gift for his loved ones, as high as three apples.

"The toys are of good quality"

We "always have the wooden garage, the wooden stove, that kind of product there... We've been selling them for years." Katty has been a saleswoman in a toy store in Paris for over 20 years. For her, the successes are always the same. Toys made in France, for a part, but like the market, the majority comes from China. Prices are therefore comparable to those charged by the competition. What differentiates this store from the well-known big sign just across the street.

But Joëlle is a regular customer. She came for her grandson's birthday. "I come here rather than opposite. There are more choices and the toys are of good quality. There, I took a game of interlocking: he has to put leaves on a tree, "says the grandmother. The recipe seems to be working: the chain of stores is celebrating its 30th anniversary this year.