Beijing, Aug. 8 (ZXS) -- This summer (June-August), China's tourism market recovery continued to accelerate, and most destinations received the highest number of tourists in history. The reporter learned from the China Tourism Research Institute on August 31 that based on monitoring data such as tourism product prices, OTA (online travel agency) orders, passenger flow big data, and spending surveys, it is estimated that the number of domestic tourists in China in the summer reached 6.8 billion, and domestic tourism revenue reached 8.31 trillion yuan (RMB, the same below).

According to the "2023 Summer Tourism Market Monitoring Report" released by the China Tourism Academy on the same day, the market heat has continued to rise this year, and the tourism market has seen the phenomenon of "business format to the downstream of the industrial chain and spatial to remote destinations" at the same time. The summer market has opened steadily, and the industrial boom has spread from upstream formats represented by transportation, accommodation, catering, etc. to downstream formats represented by shopping and entertainment. Accommodation occupancy rates and settlement prices have risen in all regions. In the first half of the year, the tourism, shopping and entertainment industry, which was relatively lagging in prosperity, was positively transmitted by the market boom, and the concert brought hundreds of millions of yuan in revenue to Xi'an, Haikou and other places. The distribution of passenger flow has spread from major source cities to many long-distance destinations, and the proportion of inflows in northeast China, southwest and north China, as well as parts of Tibet, Inner Mongolia and Xinjiang, this summer generally exceeds that before the epidemic.

The report further said that the general rise in the price of summer tourism products has become a key driving force for the growth of social consumption. According to the monitoring data of the research group, the average price of inbound air tickets in various provinces in China (excluding Hong Kong, Macao and Taiwan) increased by 14.17% year-on-year, the average price of hotel rooms increased by 46.88% year-on-year, and the average price of scenic spot tickets increased by 4.63% year-on-year.

In addition, this year's summer travel demand has never been stronger, and the high temperature has driven tourists to go further and play longer. Parent-child and study tourism have led the recovery, and urban tourism destinations with rich cultural heritage and high convenience are more favored. (End)