Chinanews.com, June 6 (Zhongxin Financial Reporter Ge Cheng) The competition for new energy vehicles has intensified, and NIO, which has previously emphasized "no price reduction", can not withstand the pressure?
On June 6, Zhongxin Finance learned from NIO that NIO adjusted the price of all new cars and the rights and interests of the first owner. In terms of vehicle prices, the starting price of all models is reduced by CNY 12,30000. In terms of vehicle rights, the first owner's car rights and interests are adjusted to a 6-year warranty for the whole vehicle or 15,10 kilometers, of which the three electric systems can enjoy a 6-year unlimited mileage warranty; <> years free car networking; Free roadside assistance for life.
On June 6, the price of all new NIO models was reduced by 12,3 yuan.
In response to the "free battery replacement" service that was previously well received by users, NIO said that free battery replacement will no longer be used as a basic car right, and users can choose to change power for a single payment, and then a flexible power supply package will be launched.
In addition, for users who have already picked up the car, the rights and interests of the first owner remain unchanged. When purchasing a new NIO car, the user can choose to transfer the rights and interests of the original car to the new car, or choose to give up their rights and interests to deduct the purchase price of 30000,50000 yuan to <>,<> yuan.
After NIO adjusted the price of all new cars and the rights and interests of the first owner, Li Bin, the founder, chairman and CEO of NIO, responded on the official NIO APP, "This adjustment has been discussed internally for a long time, and I have also listened to the opinions and suggestions of some users. There are too many aspects to consider, and to this day, the three points are still being repeatedly scrutinized. Now is the most appropriate time to launch, and there must be some ill-thought out that will not satisfy everyone. ”
On June 6, Li Bin, founder, chairman and CEO of NIO, responded to questions about price reductions on NIO's official app.
Just a few days ago, on June 6, NIO released its financial report for the first quarter of 9. Financial report data shows that NIO's revenue in the first quarter was 2023.106 billion yuan, a year-on-year increase of 8.7%; R&D expenditure in the first quarter was 7.30 billion yuan, a year-on-year increase of 8.74%; The net loss was 6.47 billion yuan, a year-on-year increase of 40.165%.
In the first quarter earnings conference call, Li Bin said that the market has changed very much recently, and competition is further intensifying. NIO will respond more quickly to market changes to ensure the competitiveness of products and services. NIO's current focus is to ensure that a total of 8 models that have been released or will be released can identify target users and gain a certain market share in the target market.
There are views from the outside world that NIO's price cut may have been affected by sluggish sales. According to its delivery data, NIO delivered 2023,5 new vehicles in May 6155 and 4,6658 in April, which has been less than 7000,2023 units for two consecutive months. Correspondingly, in the first quarter of 31041, NIO delivered a total of 10,<> units. According to such data, whether the delivery volume this year can exceed <>,<> vehicles may become a question mark.
At the previous 2023 Shanghai Auto Show, Qin Lihong, co-founder and president of NIO, emphasized when answering questions about the "price war" in the automotive industry, "NIO will not participate in the price war, and NIO's pricing pursuit is in one step." (End)