Shanghai, April 4 (CNS) -- At the 21th Shanghai International Automobile Industry Exhibition 2023 (hereinafter referred to as the "2023 Shanghai Auto Show") being held, new energy models have become the "protagonist", and many international car companies have issued a timetable and roadmap for fully "embracing" new energy models, while independent brands have already seized the "first-mover advantage" in the field of new energy vehicles and are developing towards personalization and high-end.

In the exhibition hall of the 2023 Shanghai Auto Show, there is no shortage of audiences in any exhibition hall related to new energy vehicles, and the attention of new models and new technologies is very high. If a car company launches a new energy vehicle for the first time, it will definitely be placed in the "C position" of the exhibition area. According to incomplete statistics, the number of new energy vehicles exhibited at this year's Shanghai Auto Show accounted for about two-thirds of the total models.

The "new energy" trend displayed by the Shanghai Auto Show is also a direct embodiment of the wave of "electrification" development of the entire automobile market. According to data from the China Association of Automobile Manufacturers, China's new energy vehicle production and sales in the first quarter of 2023 reached 165.158 million units and 6.27 million units, respectively, a year-on-year increase of 7.26% and 2.26%, and the market share reached 1.<>%.

"The much-anticipated Auto Shanghai is not only an international exhibition, but also a global innovation sharing platform." Maserati CEO David Grasso said at the Shanghai Auto Show that all Maserati models will be electric in 2025 and fully electrified by 2030.

Dussmann, Chairman of the Board of Management of Audi AG, said: "Audi is actively transforming its business in China, and fully meeting the unique needs of its customers is at the heart of its strategy. To this end, we are continuing to strengthen our local R&D capabilities and production capacity through our new Audi China R&D Center in Beijing and Audi's first production site for electric vehicles in Changchun. ”

At this year's Shanghai Auto Show, independent brands obviously showed the characteristics of comprehensive rise, high-end trend, and iteration of all categories. As the global new energy vehicle sales champion in 2022, BYD exhibited its new high-end brand Yangwang, and its first mass-produced model Yangwang U8 officially opened pre-sales, positioning a million-level high-end new energy hardcore off-road vehicle, with a pre-sale price of 109.8 million yuan (RMB, the same below). Looking up to BYD's self-developed new technologies such as Yi Sifang and Yunzhen equipped with the U8, it has attracted widespread attention, and functions such as emergency floating water and in-situ U-turn are very eye-catching.

In the high-end market, BYD step by step, in the relatively "close to the people" car market, BYD has not stopped moving forward. The Seagull, which is positioned as a small electric vehicle, started pre-sales at the Shanghai Auto Show, with a pre-sale price of CNY 7,88 to CNY 9,58 for three models.

It is worth mentioning that self-owned brand new energy models also set off a "sports car style". Look up at the new sports car U9 on display; SAIC MG debuted China's first two-door convertible pure electric sports car, Cyberster; Nezha launched its first two-door four-seat pure electric coupe Nezha GT; GAC AION's high-end brand Haobo Hyper GT also officially started pre-sales.

All in all, no matter from the price point or the model, the product matrix of independent brands has been fully rolled out, the category iteration has become a general trend, and more new energy products that meet the needs of various consumers have flooded into the market. According to data from the Passenger Association of China, in March this year, the wholesale sales of new energy passenger vehicles in China reached 3,61 units, a year-on-year increase of 7.35% and a month-on-month increase of 2.24%. Among them, the penetration rate of own-brand new energy vehicles reached 5.46%.

Cui Dongshu, secretary general of the Passenger Association, said that China's new energy vehicle industry has entered the stage of "two-wheel drive" of market and policy, and multiple technical lines have shown the characteristics of multiple heads and a hundred flowers. At present, independent brands are increasingly mature, perfect and diversified in terms of technical routes, and have made comprehensive breakthroughs in pure electric, plug-in hybrid range extender, and ordinary hybrid. (End)