Century Huatong Xie Fei: Build a "new type of trust relationship" and build confidence in high-quality development

　　Chinanews.com, February 14th. In the past "ten years of striving", Chinese original games have shown amazing rise and development speed in the world. Facing a promising future, how will the game industry "make a new journey" "?

On February 13th, Xie Fei, President of Century Huatong, delivered a keynote speech on "Tomorrow with a Booming Business" at the 2022 China Game Industry Annual Conference. She summarized and reviewed the completion of the game industry from four dimensions of trust. The construction of a new type of trust relationship”; from the development trends of the four major industries, unravel how the game industry is moving towards the “road of high-quality development”.

Let's take a look at her new understanding and views on the game industry.

Century Huatong President Xie Fei

Have the most valuable trust with users, authorities, the market and society

　　In Xie Fei's view, trust is the scarcest wealth in the world today. An invisible trust has been built between enterprises and users. a part of.

This trust also comes from the transformation of the interaction between enterprises, competent authorities and local governments. The progress of enterprises themselves has been able to form a virtuous circle with the development of the industry and the country.

And with the capital market, a healthy relationship of "trust" has also been formed. On the one hand, companies "speak" with solid lists and achievements, and on the other hand, capital's cognition and observation of the game industry "from the shallower to the subtler".

　　It is worth noting that nowadays gamers have also added a new layer of trust to establish a close connection with traditional industries, and more and more companies have begun to establish close trust relationships with traditional industries.

Taking Century Huatong as an example, it is using its hard power to create a virtual world and actively participates in the army of promoting the country's digital transformation - such as building a "red cultural tourism three-dimensional communication platform" and building it with the thinking of game development and operation Cultural Tourism Metaverse, creating "people-field-things" in the Web3.0 era for well-known tourist attractions.

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　　High-quality development is the primary task of building a modern socialist country in an all-round way. Games with cultural and technological attributes, as an important part of the digital economy, are driven by technological iteration, user demands, and cross-border industrial integration. Quality development has become a must-choice topic for industrial development in the new era, but how to start it?

　　Xie Fei believes that since the first day of the game's birth, the attributes of humanistic gene, talent value and technological extension have grown together with it.

The game has the ability to contribute endless power to the overall development of society, and once stimulated, it will definitely be able to exert greater power.

At present, enterprises and users, competent authorities, capital markets and society have gradually formed a virtuous cycle - "new trust relationship", which makes enterprises more familiar with their responsibilities and missions, and more calmly and confidently meet new highs quality development requirements.

Establish a brand-new environment of "transposition and breakthrough" to seize the four major opportunities in the industry

　　How to do it?

Xie Fei also gave the answer.

She believes that a brand-new "transposition breakthrough" environment should be established. Its core is to eliminate cognitive differences and achieve win-win behaviors by means of equal communication and in-depth interpretation.

　　From the perspective of an enterprise, we should grasp the new trends of the four major industries: one is to find creativity and dig dividends from culture, so that the subtlety, humor, and tenacity that Chinese people have had since ancient times can be vividly interpreted through the interpretation of the new order in the game world The second is to tap scarce talents for the digital transformation of enterprises, help and seek more human resources who are willing to transform, and join new businesses together; The economy has acquired more and newer means of commercialization and landed faster; the fourth is to make social responsibility a booster for corporate management and operation, urging companies to maintain the same frequency resonance with the development of the whole society, and finally form a good industry environment.