Sino-Singapore Jingwei reported on February 15 that martial arts skills and certificates are required to prevent all unsafe factors from harming the leaders... Recently, the chairman of the listed company Lege Co., Ltd. "recruited a bodyguard with a monthly salary of 20,000 yuan" sparked heated discussions.

  In response to this matter, Sino-Singapore Jingwei interviewed the Secretary of the Board of Lege Co., Ltd. on the 14th and received a reply that the actual release date of the recruitment information was October 2022. We sincerely apologize for the trouble caused. After the incident, the company has withdrawn the relevant recruitment information as soon as possible.

The chairman of the "Internet celebrity" sparked heated discussions again

  Who is Xiang Lehong, chairman of Lege Co., Ltd.?

  According to the public resume, Xiang Lehong, born in 1971, Chinese nationality, has no permanent residence abroad.

Double bachelor's degree from Ningbo Normal University (now Ningbo University) and University of Electronic Science and Technology of China; double master's degree from Guanghua School of Management, Peking University, and Cheung Kong Graduate School of Business.

From 1995 to 1998, he worked in China Electronics Import and Export Ningbo Company. Since 1998, he has been the executive director of Regent Electronics; since May 2010, he has been the chairman of Lege.

  Interestingly, this is not the first time that Xiang Lehong has caused public debate.

  In October 2022, Lege shares were once exposed by the media that the "hidden camera and privacy leakage risk" of the smart lifting platform aroused public opinion, and the stock price of listed companies was also affected in a short period of time.

In this case, Xiang Lehong "cryed for injustice" through his personal video account, explaining that "the camera has no physical possibility of leaking user privacy such as shooting room privacy."

  According to a related report from the Securities Times in 2021, Xiang Lehong once angered the fund manager of Ping An Asset Management on Weibo, saying bluntly that "Lege does not welcome fund managers from Ping An Asset Management to invest in the company."

  According to the report, Xiang Lehong believes that the young fund managers of Ping An Asset Management are too arrogant. For example, when Lege turned on the camera throughout the exchange meeting, Ping An Asset never turned on the camera.

This incident fermented rapidly within a few days, and the smell of gunpowder became more and more intense. A large number of people from the investment and business circles joined the discussion. Some people supported Lege and accused the buyer organization of being domineering. Some people speculated that this might be a drama directed and performed by Xiang Lehong. , to hype for reduction.

  It is worth noting that Xiang Lehong's "Lege Xiang Dong Shuo Marketing" account operated on the Douyin platform has 1.02 million fans, and is a veritable Internet celebrity. His "bought seafood at the Xiangshan Wharf at 2 o'clock in the morning to let 3,000 employees eat well"" Videos such as Lege Xiang Dong's trip to the United States (series)" and "Buying bags for employees during the Chinese New Year" have tens of thousands of likes.

  On February 9, the account also held a special live broadcast for millions of fans to give back.

  On February 14, when

Sino-Singapore Jingwei

communicated with the Secretary of the Board of Directors of Lege, they raised the question of whether there is currently an operation team for the Douyin account "Lege Xiang Dongshuo Marketing".

  The secretary office of Lege shares responded to Sino-Singapore Jingwei, saying that in order to promote the integration strategy of domestic and foreign trade, strengthen the company's brand building, and create more value for users and customers, the company began operating "Lege Xiang Dong said marketing" Douyin at the end of July last year. The content involves knowledge and case sharing related to entrepreneurial stories, cross-border e-commerce, and brand marketing.

At 8:00 pm on February 9, 2023, to celebrate the million fans, Xiang Lehong, chairman of the company, conducted the first live interaction in the Douyin live broadcast room of "Lege Xiang Dong Shuo Marketing".

  Regarding the question of whether the company will develop the live delivery business in the future, Lege shares stated that the company's management will carefully consider the company's future plans in the field of self-media in light of the actual business situation. For specific information, please pay attention to the follow-up information.

  In response to the current incident on the Internet about the company's "20,000 monthly salary recruiting the chairman's bodyguard", Lege shares also gave a detailed explanation to Sino-Singapore Jingwei: "After internal verification, the actual release date of the recruitment information is October 2022. The lack of rigor has attracted widespread attention on the Internet. We apologize for the troubles caused to investors and friends. After the incident, the company has immediately withdrawn the relevant recruitment information. As a national brand with a sense of social responsibility, the company will Taking this as a lesson, we will fully learn lessons, improve awareness of standardized operations, effectively strengthen the business training of relevant staff, continue to improve the construction of the internal control system, and promote the healthy development of the company. Thanks again to all shareholders and the media for their concern for Lege.”

  According to public information, Lege Co., Ltd. is registered in Ningbo City, Zhejiang Province, and its main business is smart home, healthy and smart office products.

Executive drivers must be veterans

  On February 15, Sino-Singapore Jingwei discovered through an online job search platform that few listed companies openly recruit executive bodyguards, but many listed companies are recruiting another "personal" job for executives-business drivers, and generally propose to retire military requirements.

  Among them, Taiyong Long March (A shares), Xunlei Network (US stocks), Zen Tour Technology (Hong Kong stocks), Feitian Yundong (Hong Kong stocks), Zhongkesoft (A shares), Meituan (Hong Kong stocks), Gome (Hong Kong stocks), Taobao Bo (Hong Kong Stocks) and Sunner Development (A Shares) all put forward requirements for veterans for the position of business drivers, or give priority to veterans.

  Only two listed companies, Opple Lighting (A shares) and Red Star Macalline (Hong Kong shares), do not require the experience of veterans for the post of business drivers.

  On the whole, the main responsibility of listed companies recruiting business drivers is to provide executives with daily travel vehicles, business reception, vehicle maintenance and other services, and the salary is generally between 7,000 and 10,000 yuan.

Only Taobao, Zhongkesoft, Xunlei Network, and Feitian Yundong proposed a salary cap slightly exceeding 10,000 yuan.

  It is worth noting that the A-share listed company Tiandi Online’s recruitment of business drivers not only mentions luxury cars Rolls-Royce and Bentley, but the qualification requirements are quite "out of the circle", one of which mentions "capable of fighting, Sanda , grappling, fighting and other skills, calm in dealing with things, and possesses excellent physical fitness."

  In terms of job responsibilities, Tiandi Online also clearly stated that it is responsible for the daily safety and security work of the chairman and accompanying him; he is proficient in handling emergencies and emergencies, and has certain experience in emergency handling.

  In terms of salary range, Tiandi Online also gives a higher range of 10,000 to 15,000 yuan.

  According to public information, Tiandi Online’s main business is to provide digital marketing services and comprehensive digital intelligence services based on customer needs. It is headquartered in Beijing and has established branches, Subsidiaries, accumulatively serving more than 100,000 corporate customers.

  Confidential An is the current chairman and general manager of Tiandi Online, born in 1972, Chinese nationality, no right of permanent residence abroad, college degree, founder of Tiandi Online, and former executive director and general manager of Beijing Tiandi Pioneer Technology Development Co., Ltd.; Director of Shanghai Weiwenjia.

(The opinions in this article are for reference only and do not constitute investment advice. Investment is risky, and you need to be cautious when entering the market.)