Spring Festival outings heat up
With the Spring Festival approaching, people's willingness to travel has resumed, and the tourism market continues to pick up.
The reporter learned from online travel platforms such as Mafengwo, Tuniu, Tongcheng, Fliggy, and Ctrip that there will be a gratifying recovery in domestic long-distance travel, folk culture travel and outbound travel during the Spring Festival holiday, adding joy to the lively traditional festival of reunion.
long-distance travel recovery
A healing resort that can not only recuperate the body and mind, but also reunite with the family has become the first choice for family travel during the Spring Festival this year.
Big data from Mafengwo shows that, compared to well-known scenic spots with huge crowds, more and more young people traveling with their families turn their attention to small islands with “less people and beautiful scenery”. Some islands in Guangxi, Guangdong, Fujian, and Hainan have become popular during the Spring Festival. holiday destination.
The reporter learned from a number of online travel platforms that during the Spring Festival, the leisure and vacation market in domestic long-distance travel destinations has recovered strongly.
Last week, the number of consultations on domestic long-distance holiday travel products of Tongcheng Travel for Spring Festival travel increased by nearly 20 times year-on-year.
Xishuangbanna, Changbai Mountain, Sanya, Xiamen and other popular long-distance travel destinations in winter have seen a year-on-year increase of more than 100%.
Among the users who searched for Changbai Mountain in the past week, tourists from outside the province accounted for 90.3%, among which tourists from Guangdong Province accounted for the highest proportion of 13%.
Inter-provincial travel during the Spring Festival holiday will return to consumption-led.
According to data from Tuniu.com, during the Spring Festival travel, 72% of users choose to travel across provinces, and tourists’ demand for travel experience and quality has been further strengthened.
Compared with previous urban leisure, exquisite camping, leisure sports and other "light tourism" and "micro vacation" that dominated tourism consumption, this year's Spring Festival holiday, seaside islands, leisure landscapes, hot springs, theme parks, ice and snow leisure, etc. focus on in-depth experience The travel theme of this year is sought after by tourists, and "avoiding the cold in the south, ice and snow in the north" is the key word for tourism consumption during the Spring Festival.
Popular folklore tour
Traveling during the Spring Festival, folk cultural tourism projects full of New Year flavor are very popular.
According to Feng Rao, director of the Mafengwo Tourism Research Institute, the improvement of young people's cultural confidence is reflected in the explosion of cultural attractions such as museums and cave temples, and is also reflected in the pursuit of folk experience in traditional festivals.
"Ancient Town with New Year's Taste" has become the favorite choice of many tourists. The popularity of the Spring Festival has increased by 50%. Wuzhen, Gubei Water Town, Furong Town, Zhouzhuang, and Nanxun have attracted the attention of many tourists.
The Spring Festival is an important node for inheriting traditional culture and intangible cultural heritage.
According to data from the travel service platform Fliggy, "intangible cultural heritage + tourism" and "national style + tourism" are popular among young tourists, and the traditional Chinese New Year flavor is returning strongly.
The bookings for tourism products including experience activities such as Hanfu, intangible cultural heritage, and handicrafts nearly doubled year-on-year. Xi'an, Beijing, Luoyang, Xishuangbanna, Jinan, Chengdu, Zhangjiajie, etc. have become popular destinations for national style and intangible cultural heritage experience tourism.
This year's Spring Festival, the booking volume of tourism products including keywords such as lantern festivals and temple fairs nearly tripled year-on-year.
The relevant person in charge of Fantawild Theme Park said: "Our New Year Lantern Festivals in Xiamen, Jinan, Wuhu and other cities have already been lit up, and we hope to add a cultural beauty to the Spring Festival through the form of lantern festival tours."
The colorful "lantern show" is an indispensable element of the Spring Festival.
The "West Lake Cruise" with rabbit lights hanging has become a new landmark in Hangzhou, and the popularity of tourism has increased by 135%.
The theme of the "Shan Hai Jing" Shanghai Yu Garden Lantern Festival, tourism popularity increased by 83%.
The highly anticipated Zigong Lantern Festival in Sichuan, which is highly anticipated every year, has innovated again this year, creating the first "story-based + gamification" walking immersion lantern show, which has driven the popularity of Zigong tourism to increase by 107%.
Hong Kong and Macau tourism revives
Outbound travel has recently restarted, and some tourists want to take advantage of the Spring Festival holiday to visit the world.
Mafengwo data shows that Asian countries and regions with looser policies and closer distances are the first to welcome Chinese tourists.
The number of visa consultations on Tuniu Travel.com has increased significantly, and the number of inbound and outbound air ticket inquiries and bookings has increased significantly. The bookings of single-resource products for the two major destinations of Hong Kong and Macau have shown an obvious upward trend.
Fliggy’s data shows that in the past week, the number of international air ticket bookings has increased by more than three times year-on-year, and the number of outbound travel bookings during the Spring Festival holiday has rebounded sharply, hitting a peak in nearly three years.
China's Hong Kong, China's Macau, Thailand, Australia, Singapore, Malaysia, New Zealand, etc. are popular outbound travel destinations for tourists.
The Spring Festival of the Year of the Rabbit carries the expectations of tourists from the mainland, Hong Kong and Macao to "travel around" during the holidays.
According to Ctrip data, the number of mainland tourists booking air tickets to Hong Kong during the Spring Festival has increased by more than 31 times year-on-year, and the number of hotel and ticket bookings has more than doubled year-on-year.
The number of mainland tourists booking air tickets for the Spring Festival in Macau increased by more than 97% year-on-year, hotel orders increased by 57%, and ticket bookings increased by more than 133% year-on-year.
Chen Guanqi, General Manager of Ctrip Group's Destination Marketing and Strategic Cooperation Department, said: "We are very pleased to see that the tourism industry in Hong Kong and Macau has ushered in a wave of significant recovery momentum before the Spring Festival, and we also look forward to in-depth cooperation with the local tourism industry to help Hong Kong and Macau continue to become the global tourism industry. A popular destination that tourists choose.”
Zhao Shan