Recently, Dewu App launched the industry's first product material "preferred" standard. This is also the first time in the industry that a platform clearly regulates the product shelf standard from the product material dimension.
It is reported that the first phase of the "Material Selection" standard was first introduced to the accessories on the Dewu App. Through strict control of the material of each accessory, the quality consumption of users is guaranteed more comprehensively and with high standards.
Dewu APP adds quality and trendiness
According to reports, in the Dewu App, "Material Selection" will introduce three standards for alloy, stainless steel and precious metal accessories.
For alloy accessories, the "preferred material" standard must be above the industry-recognized material boundary. Only copper alloy and above material accessories that meet the standards for safety, gloss, texture, etc. can be put on the Dewu App, which may easily lead to Accessories products made of alloys such as lead, zinc, nickel and the following materials that users wear are allergic, discolored, oxidized, etc. will be strictly excluded from the selection; for stainless steel accessories, only those that are higher than food grade and meet medical grade quality standards Only products made of titanium steel and above can be put on the shelves; in addition, for precious metal accessories, the material must strictly comply with the precious metal composition and content promised by the brand.
With the launch of this material guarantee, the quality consumption guarantee system that Dewu App has been building in recent years has become complete, and it is far ahead of the industry.
Based on the core identification advantage of "identify first, ship later", the platform gradually advances to a multiple quality assurance system throughout the product life cycle through heavy investment and strong iteration.
This unique trading mode of authentic products has derived all-round management of quality, from the high-standard product selection mechanism before sales to the standardized fulfillment and delivery after sales, forming a comprehensive system covering original protection, material selection, inspection and quality inspection, quality logistics, etc. The multi-dimensional "strict" control system inside allows users to experience a more extensive, comprehensive, and in-depth quality consumption experience.
The first in the industry, three standards and a triple verification mechanism guarantee the "optimized material" of each accessory
It is understood that in the accessories consumption industry, standards were only set for precious metal materials before.
This time, on this basis, the Dewu App has established three high-standard material selection standards for a wider range of accessories such as alloys and stainless steel to ensure the supply of high-quality products.
"At present, this is the first time in the industry. You can feel Dewu's determination to treat quality with the highest quality standards. This is very meaningful to consumers and the industry. It can promote more brands and merchants to improve the quality of product supply from the source. Meeting the needs of more young people will add value to the brand,” said an industry insider.
According to the relevant person in charge of Dewu, in order to ensure the strict implementation of the "material selection" standard system, the Dewu App has simultaneously established a triple verification mechanism covering the entire product sales cycle: for products to be put on the shelves, the brand needs to provide the material identification report of the relevant products. After verification, they can be put on the shelves for sale; for the products that have been put on the shelves, the brand needs to provide the material inspection report of the products on sale at least once a year to ensure that each product sold always meets the material standards; the platform will also conduct regular spot checks to identify brands with material problems And the goods are removed from the shelves and so on.
Authentic guarantee, original protection, material selection, and consumer experience are four major links, adding quality and trendiness
"As a trendy fashion platform popular among young people, Dewu App allows every cooperative brand, merchant and even industry to choose and practice the pursuit of quality. This is a valuable fashion we like to see." HEFANG brand The relevant person in charge said, "Actually, one can get a glimpse of it from the interface of the Dewu App. The Dewu App is presented as a product itself, not a store. The connection of online shopping allows users to gain a greater sense of security and joyful satisfaction with the product itself, which is also where the long-term value of the brand lies.”
Industry insiders believe that at present, the Dewu App quality consumption assurance system has been built on multiple levels and dimensions, and has achieved industry benchmark progress in four major links: authentic product protection, original protection, material optimization, and consumer experience.
Many brands and merchants at home and abroad have actively responded to the Dewu App quality consumption guarantee system: more than 3,000 well-known original brands including ANGEL CHEN, lost in echo, Zhousheng, 13DEMARZO, CHENPENG, AFGK, Equalizer, etc. Wu App established the "Aurora Design Alliance" with the purpose of originality; well-known accessory brands such as HEFANG, Fan Qi, abyb charming, and ZEGL have become role models in the "material optimization" standard system, and continue to make quality commitments and practice them.
Based on the platform ecological principle of "not fake, not inferior, not low", Dewu App has built a consumption guarantee system based on online scenarios, focusing on quality, which will effectively promote the e-commerce industry to enter a new era under the trend of consumption upgrading. growth point.
The above-mentioned person said, "When there is a platform in the industry for the first time that splits the 'quality' into practical and measurable dimensional standards, and effectively faces the supply market, it will realize the control and implementation of standards in all links from product research and development, manufacturing to sales. In reality, the supply structure of the industry will be optimized, the adaptability and iterative capabilities of the supply system to changes in demand will be further improved, and the high-quality development of the consumer market will be truly realized in the end.”