Expectations of a greater increase with the arrival of the World Championship to the final rounds

The tourist season and the World Cup support the demand for restaurants and cafes

  • The turnout has increased during the recent period by more than 30% compared to previous periods.

    Photography: Ahmed Arditi

  • Saeed Sami: "The turnout started gradually since the beginning of the tournament, then it increased at greater rates during the recent period."

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Officials in restaurants and cafes confirmed that the current period is witnessing a remarkable growth in turnout and revenue rates that reached 40% in some of them, with the support of the tourist season, and the interest of those interested in watching the 2022 FIFA World Cup.

And they expected "Emirates Today" to increase further with the arrival of the World Championship to the final rounds.

high demand

The director of the Cairo Gourmet Restaurant and Café, Saeed Sami, said that the turnout during the recent period exceeded 30% compared to previous periods, with the support of the tourist season in Dubai, and those interested in watching the FIFA World Cup.

He added that the growth began gradually since the beginning of the tournament, and then increased at greater rates during the recent period, especially in the advanced stages of the tournament, and the approaching final match.

He pointed out that many restaurants and cafes accompanied the activities of the FIFA World Cup by displaying the matches on large screens, which in turn allowed growth in turnout and financial returns.

upgrade screens

In addition, the director of the Sawalif Al Arab Café, Milad Jad, said that the FIFA World Cup activities raised the competitiveness of restaurants and cafes to attract followers and fans, which prompted many cafes to “upgrade” the old screens with modern and larger ones, which enhanced the demand. to those restaurants and cafes.

He stressed that the recent period witnessed a growth in both turnout and revenues, at rates that exceeded 30% compared to previous periods, while it is expected that the growth will increase by greater rates during the final matches.

He explained that many cafes have developed their own designs and decorations, and raised the flags of the participating sports teams.

Restaurant preference

In the same context, the director of Dar Ward Restaurant, Abdel Razek Mardoum, pointed out that the interest in following the activities of the FIFA World Cup at different times made many customers prefer restaurants that show matches on various large screens, which generated competition in attracting those interested.

He pointed to the high turnout rates since the start of the FIFA World Cup until now, with rates reaching 40% compared to previous periods, while he expects greater growth as the tournament approaches its end and the final round.

In turn, the director of Ward Cafe, Hani Muhammad, said that he had observed a growth in the turnout of customers, at rates that exceeded 30%, compared to previous normal periods.

And he agreed that the recent period witnessed an increase in the competitiveness of cafes and restaurants to attract customers through large screens to keep up with the enthusiastic atmosphere that characterizes the tournament.

revenue growth

The general manager of the "Lounge Nova" restaurant, Constantinos Constantino, said: "We witnessed an increase in our revenues with remarkable indicators, with the tourist movement in the local market, and the demand to watch the 2022 World Cup matches."

He explained that «the increase has exceeded 10% in revenues since the start of the world championship», stressing that the tourism activity has a positive impact on the hospitality sector.

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