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Merex Investment inaugurates the development of La Mer South in Dubai
The new destination will have unique panoramic sea views.
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Merex Investment Group, a joint venture between Dubai Holding and Brookfield Asset Management, has announced the development of La Mer South beach under the name "G1 Beach", which will include three brand-new experiences that will be operated by international brands, launching Its presence for the first time in Dubai, through the new destination, which will include “GG Regolato”, “Paoli” and “Sirene Beach by Gaia”.
This comes within the framework of Merex's strategic plans to contribute to enhancing the performance of the tourism and hospitality sector in the Emirate of Dubai.
The new destination will feature unique panoramic sea views, in addition to 10 luxury restaurants, which visitors can enjoy from sunrise to sunset.
The development works will contribute to facilitating movement for visitors, through valet parking services, ample parking lots, golf cart services, and green paths, which will be shaded during the day and lit at night, to create an ideal atmosphere for beach goers.
Shahram Shamsi, CEO of Merex Investment Group, said: “(G1 Beach) is a distinguished addition to the hospitality sector in Dubai, as it will be a leading destination for modern life and the business sector. Which visitors enjoy an interactive and sophisticated experience ».
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