In order to reduce food loss, a major convenience store started a demonstration experiment on the 13th to sell discounted food that had been discarded according to its own standards even before the expiration date.
Lawson, a major convenience store company, started this demonstration experiment at a store in Minato-ku, Tokyo in collaboration with a company that sells fresh food and other items using a smartphone app.
The target is 10 dessert items.
Until now, at midnight on the day when the expiration date was reached, we discarded it according to the "sell-by date" set by the company, but we will sell these products at a price reduction of 40% or more including tax.
The target product is registered in the app by the store clerk, and if the customer orders by 11:00 am of the day, it will be received from a dedicated refrigerated case in the store.
Convenience stores encourage purchases by putting up discount stickers on products whose sell-by date is approaching.
This is the first time for a convenience store major to sell food that has passed its sell-by date at a discount, and the company will conduct experiments until the end of next month to verify the effects and challenges of reducing food loss.
Lawson's Taiji Yoshida, General Manager of Business Development, said, "We would like to reduce food loss with the cooperation of our customers."