Chinanews.com, December 14th (Zuo Yukun, China News Finance reporter) "How do you plan to spend your coupons?" "If you want to buy a camera or a smart watch, you can buy some gold if you can't!"
Since December, many places across the country have issued multiple rounds of consumer coupons in different forms.
What is so special about this round of "red envelope rain"?
Can you and I get it?
In Liwan District, Guangzhou, tourists wait in line for a meal at the entrance of a shop in the Xiguan Yongqingfang Tourist Area.
Photo by China News Agency reporter Chen Chuhong
Consumer coupons are online, buy food, drink and buy gold
"I used the department store voucher to go to the mall on the morning of the 13th and bought a 'small golden bean (gold product of about 1 gram)'. Today's gold price is 473 yuan per gram, and I used the department store voucher to reduce 100 yuan, and the actual payment was 373 yuan , I feel that the purchase is 'very cool'." Ms. Cheng, who lives in Guangzhou, told the reporter of China New Finance and Economics.
Since December 8, grabbing consumer coupons has become a "new task" for many Guangzhou citizens.
Ms. Cheng said that she and the people around her often discuss and summarize some techniques for grabbing and using coupons.
"E-commerce coupons are the most convenient to use, and sometimes they can be superimposed on newcomer coupons; supermarket coupons can also be used in some pharmacies besides supermarkets. Pastry and snack bars pack snacks and meatballs to take away; department store coupons can be used to fuel the car in addition to buying gold and clothing in the mall.” Ms. Cheng said that currently, brands in offline shopping malls will also launch some discounts and consumer coupons Stacking can often be cheaper than buying online.
After the announcement of the "New Ten Measures" for Optimizing Epidemic Prevention and Control, all localities have "taken action" one after another, putting promotional expenses and stabilizing the economy on the agenda.
Especially since December, activities such as issuing consumer vouchers and launching shopping festivals in various places can be described as overwhelming.
——Guangzhou: 30 million yuan, consumption vouchers for five major scenarios
From 20:00 on December 8th to 24:00 on December 19th, the Guangzhou government issued consumption vouchers totaling 30 million yuan in three rounds without interruption.
The coupons distributed cover the five major scenarios of light tea catering, supermarkets, e-commerce, dinner and accommodation, and department stores, with face values ranging from 10 yuan to 100 yuan.
Yang Shuyi, director of the Commercial Service Division of the Guangzhou Municipal Bureau of Commerce, introduced: "Citizens can receive 5 coupons in the three rounds of activities. If they receive catering coupons in the first round, then in the next two rounds of activities, they can Receive coupons for department stores, supermarkets, e-commerce and other categories.”
——Shenzhen: Up to 15% subsidy for buying electronic home appliances
This round of purchase subsidy activities in Shenzhen is mainly aimed at electronics and household appliances, and it is rolled out simultaneously in hundreds of offline stores in the city. According to the policy, there are more than 6,100 products including refrigerators, air conditioners, and mobile phones.
Citizens who purchase electronics and household appliances will be subsidized at a maximum of 15% of the sales price. During the event, each person will receive a maximum subsidy of 2,000 yuan. This event will last until December 26.
Zhou Mingwu, deputy director of the Shenzhen Municipal Bureau of Commerce, said: "Create a city-wide linkage to promote consumption, and provide subsidies for major brand companies to hold 'launch' and 'first show' activities, open 'first stores', and flagship stores to further enrich consumption supply. .”
——Wuhan: 10 million yuan in household appliances and furniture consumption coupons
Wuhan also focuses on the stimulating effect of large-scale consumption such as home appliances and furniture. From December 8, "Tesco Wuhan" home appliances and furniture consumption coupons will be issued, with a total amount of 10 million yuan, and three denominations of 50 yuan, 100 yuan, and 300 yuan are set. When the amount reaches 500 yuan, 1000 yuan and 3000 yuan respectively, the use of consumption coupons can be triggered.
——Fujian: The province arranges 200 million yuan in consumer coupons
Fujian Province has arranged 200 million yuan to support the issuance of consumer vouchers in various places, and combined with the current consumer market demand, the promotion of consumption has been extended to the end of December, encouraging localities to carry out New Year's Eve consumption promotion activities.
Entering December, Fuzhou, Zhangzhou, Ningde, Sanming, Pingtan and other cities in Fujian Province have issued consumer vouchers in various forms.
Data map: Citizens are shopping in the mall.
Photo by Sun Hanlun published by China News Agency
The multiplier effect is obvious, and one yuan drives several yuan
According to data from the Ministry of Commerce, in 2021, the contribution rate of final consumption expenditure to China's economic growth will reach 65.4%, and consumption will once again become the number one driving force for China's economic growth.
Since the outbreak, the issuance of consumer coupons has become an important way to boost consumer confidence, help resume work and production, and promote economic recovery.
Also taking Guangzhou as an example, data from the Guangzhou Municipal Bureau of Commerce shows that in the issuance of consumer vouchers in May this year, the amount of consumption in Guangzhou increased by 17.35% month-on-month within a week, and the number of transactions increased by 13.49% month-on-month.
According to data from the Guangzhou Branch of the People's Bank of China, as of May 7, in the first round of consumption promotion this year, Guangdong has issued a total of 607 million yuan in government consumption coupons, leveraging 3.581 billion yuan in consumer transactions, and the "multiplier effect" is obvious .
What are the characteristics of the recent rounds of coupon issuance?
The Kaiyuan Securities research report pointed out that in 2022, consumer coupons will focus on large-scale consumption such as automobiles and home appliances.
Among the provincial promotion policies and consumer coupons, the coverage rates of the automobile, home appliance, and catering industries are 40.5%, 32.4%, and 25.7% respectively; among the urban promotion policies and consumer coupons, the coverage rates of the catering, automobile, and home appliance industries are 44.9% respectively , 25.4%, 24.1%.
"Assuming that 40 billion yuan of consumer coupons will be issued in 2023, it can boost residents' consumption by 380 billion yuan and improve the growth rate of retail sales of social consumer goods by 0.9 percentage points." said He Ning, chief macroeconomic analyst at Kaiyuan Securities.
Experts believe that with the continuous optimization of epidemic prevention and control, the consumption and business sites will be more stable, the consumption scenarios will be more abundant, and the consumption potential is expected to be further released.
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