"Double Twelve Observation": Culture and Tourism Consumption Gradually Picks Up, Digital Trade Adds Momentum

　　Chinanews.com, Hangzhou, December 12th (Xi Jinyan and Guo Hongyi) This year's Double Twelve is "unusual".

The reporter observed that after the release of the "New Ten Measures" to optimize epidemic prevention and control, online and offline consumption, especially cultural and tourism consumption, showed a recovery trend.

With the boost in consumer confidence in the market, many merchants are already making arrangements in advance to seize opportunities and make efforts to start the new year with a good start.

　　Logistics is a "barometer" that reflects the real situation of trade.

These days, the peak of more than 7,000 trucks entering and exiting Hangzhou Chuanhua Highway Port, and the goods are sent from Hangzhou to nearly 30 provinces across the country.

　　"It's much busier now than 'Double 11'!" said the person in charge of Weijun Logistics, which operates the Northwest Special Line in the port, and now it departs every day, with more than 100 LTL shipments for bicycles; the person in charge of Hangzhou Subang Logistics, which operates the Southwest Special Line, also said that As many merchants began to stock up on New Year’s goods, the volume of home appliances, food, and home improvement materials increased. Now there are 30 to 40 vehicles in Sunrise Province, which is double the previous one.

　　Flowing freight is loaded with moving inventory, moving manufacturing, and moving expectations and confidence.

　　These days, Ms. Lei from Hangzhou has placed a lot of orders on the e-commerce platform one after another, all of which are New Year's goods and health care medicines. "Preparing to catch up with the last big promotion before the year."

　　This "Double Twelve", many places seized the "Double Festival" consumer demand, and further released the consumption vitality of the cultural and tourism industry by issuing consumer coupons, promotions, and other methods, boosting market confidence.

　　He Dan, deputy general manager of Zhejiang Xianghu Tourism Co., Ltd. from Zhejiang Xianghu Tourist Resort, said: "The introduction of the new ten regulations and the Double Twelve event are very good news for the tourism industry. I believe that the number of short-distance tourists will rebound to a certain extent. .”

　　Zhi Yuanyuan, head of the Brand Marketing Center of Radisson Hotel Group, said that the number of people calling for inquiries has increased significantly in the few days since the "New Ten Rules" came out. Multiple preferential packages, embrace new opportunities, and seize more potential customers.

　　According to Chen Yijun, deputy secretary-general of the Zhejiang Provincial E-Commerce Promotion Association, the "New Ten Measures" have strong target orientation, opening channels for residents to move across regions conveniently, and creating conditions for the recovery of residents' service consumption. Conducive to giving full play to the basic role of consumption, thereby promoting the growth of domestic demand.

In the short term, service consumption will recover, but the impact on the entire economy and society has not yet appeared. We look forward to the overall economic operation after the Spring Festival.

　　Consumption not only depends on domestic demand, but also needs the help of "external forces".

Recently, as a large number of Zhejiang merchants have chartered flights abroad to "grab orders", while promoting the coordinated development of the manufacturing industry, they have created new advantages in the development of the manufacturing industry.

　　In the past few days, following the business charter flight organized by Jiaxing City, Zhu Yu, Manager of the Foreign Trade Department of Jiaxing Yunxiang Knitting Co., Ltd., brought more than 20 types of the latest socks samples, non-stop visited four old customers, and the intended transaction volume has exceeded one million US dollars.

　　The reporter noticed that this year's "Double 12" cross-border promotion is also a new highlight. TikTok Shop, SHOPEE and LAZADA all participated in the "Double 12" cross-border promotion with themes such as Christmas, family gatherings, and New Year preparations. Promotion, rich marketing methods, multiple support traffic subsidies, open up the whole link, and stimulate the consumption enthusiasm of Internet users around the world.

　　Shi Li, chairman of Hangzhou Xuanpinxing Technology Co., Ltd., said that the "Double Twelve" and "Black Friday" activities are similar in time. During this period, TikTok's overseas orders are growing rapidly. It is expected that the scale of overseas orders in the next two years will increase. Reaching the level of Douyin's domestic order volume, "China has a large number of excellent manufacturing industries and industrial chains, and our products will definitely impress overseas consumers."

　　Looking at the "potential" from the "city", we can see that this year's "Double Twelve" is not only a shopping carnival, but also an important window for China's efforts to stabilize and recover the economy, opening up a new room for imagination for new economic development.

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