During the 14th Five-Year Plan period, my country's media integration and development entered a new stage.
New technologies such as 5G, big data, and artificial intelligence are constantly being applied to all aspects of the news communication field, becoming the infrastructure for media intelligence.
Recently, Baidu and People's Daily Online released a large-scale industry model jointly built - People's Daily Online-Baidu·Wenxin, which aims to adapt to the development of content and technology and create an engine for content technology innovation in the all-media era.
According to reports, the People's Daily Online-Baidu·Wenxin Large Model is jointly created by Baidu and the People's Daily Online Public Opinion Data Center.
This model is based on the Wenxin NLP large model ERNIE3.0, introduces the industry knowledge and task sample data accumulated by the People's Daily Online public opinion data center in the media industry, and combines the experience of both parties in pre-training large model technology and media business and algorithms. It has been verified on important application scenarios such as the generation of news excerpt reports from the public opinion data center of People's Daily Online, and has achieved a relatively obvious effect improvement.
People's Daily Online-Baidu Wenxin Large-scale Model Diagram
In the future, the large industry model will also be used in more fields such as news event extraction and analysis, news comment aggregation analysis, and personalized recommendation of news information, so as to comprehensively improve the large model's ability to adapt to tasks in the media field.
As the AI infrastructure in the media field, the model will realize the application of various subdivided scenarios, support the application of multiple business scenarios, and accelerate the pace of integrated development of the media industry.
The relevant person in charge of the People's Daily Online Public Opinion Data Center said: "The People's Daily Online Public Opinion Data Center has been striving to build a 'public opinion leader', a 'data national team', and a 'digital economy high-end think tank'. Actively explore the application of AI technology in public opinion scenarios, and promote the transformation of public opinion services from manpower-intensive to intelligence-intensive. I hope that in the joint construction of large-scale models in the media industry with Baidu, we can give full play to the advantages of both parties and accelerate the application of new artificial intelligence technologies in the media. The industry landed."
Wu Tian, vice president of Baidu Group and deputy director of the National Engineering Research Center for Deep Learning Technology and Application, said that Baidu and People.cn have cooperated for a long time. The joint release of the media industry model is the latest practice of cutting-edge artificial intelligence technology in the media industry. results.
In the future, Baidu hopes to continue to cooperate with People.cn to contribute to the intelligent upgrading of the media industry.