Two managers: Launching electronic platforms with early offers increased competition in the market

Shops in Abu Dhabi offer discounts of up to 70% before "White Friday"

The discounts also included value-added offers, such as “buy one and get one for free.”

Photography: Eric Arazas

Shops in shopping centers in Abu Dhabi offered price reductions of up to 70%, under various names, such as "White Friday", "Yellow Friday" and "White Wednesday".

And e-commerce platforms anticipated “White Friday” with big discounts.

Consumers told "Emirates Today" that the discounts launched by the stores early before the date of "White Friday" on November 25 included many goods and products, including jewelry, clothes, shoes, furnishings, and household appliances.

For their part, two managers in two commercial stores said that the launch of some electronic platforms with early discounts increased competition in the market, and accelerated offering discounts in stores.

A tour of "Emirates Today" in a number of shopping centers showed that several stores offered discounts on all goods offered, which included winter clothes of new models, unlike what was usually done at the beginning of the season, while the discounts on electronics were few.

different names

In detail, the consumer, Reem Mahmoud, said that many shops in shopping centers in Abu Dhabi offered price reductions of up to 70%, under various names, such as "White Friday", "Yellow Friday" and "White Wednesday".

She explained that these discounts included many goods and products, most notably jewelry, clothes, shoes, bags, and skin and body care products.

Reem Mahmoud added that the discounts also include value-added offers, such as “buy one and get the other for free,” as well as offers of 10, 15, 20, 25, and 30 dirhams of some commodities, which include clothes and small household appliances.

She stated that the different names of the discounts caused her great confusion, wondering about the difference between them, and how to make the most of the discounts, and not fall victim to fake discounts.

Extended discounts

The consumer, Amr El-Gendy, confirmed that a large number of stores had already started extended early discounts, at rates of up to 60%, in anticipation of what is called “White Friday” or “Yellow” and “White Wednesday”, indicating that the discounts included various commodities, such as furniture. , decoration supplies, furnishings, smart watches, and clothes.

He said that although the discounts include important commodities for consumers, there are very few discounts so far with regard to electronics, phones and computers, calling for their increase.

Al-Jundi agreed with the consumer, Reem Mahmoud, regarding the different names of the discounts, which also caused him confusion.

He also asked about the difference between these names, and also wondered how to buy the best discounted goods without falling victim to sales that might be fake.

All goods

The consumer, Amani Khalifa, confirmed that the discounts amounted to more than 70% on some commodities, such as clothes, bags, household appliances, kitchen needs, in addition to sunglasses and furniture.

She said that some stores offered discounts on all goods offered without exception, which included new "models", especially winter clothes, while other stores were keen not to include those clothes in the offers, especially since the winter season is still in its infancy.

She pointed to the lack of offers for electronics and children's supplies so far, calling for an increase in them.

Electronic platforms

For his part, the responsible manager in one of the shops, Irfan Ismail, said that the start of some electronic platforms offering early discounts increased competition in the market, and accelerated discounts in stores before the “White Friday” date corresponding to November 25.

He explained that the offers start with specific commodities and products, then expand to include other commodities at a later period, so that the discounts extend to most commodities of interest to consumers before “White Friday”.

In turn, an official in another store, who preferred to identify himself as (A.Q), said that the current season's discounts, regardless of their names, are among the most important throughout the year, especially in terms of high rates of discounts, pointing out that the discounts of some platforms Early electronic expedited shop discounts before the official date, “White Friday.”

And he indicated that the discounts include important commodities for consumers, including electronics and children's necessities, but he indicated that the launch date is determined by each store according to its circumstances.

Top tips for buying in the sales season

Two retail experts offer eight tips for consumers to shop this sale.

Expert Ibrahim Al-Bahr explained that the changes in the names of the discounts are nothing but marketing methods to attract consumers, while in fact they reflect the buying season itself.

Al-Bahar stressed the importance of not rushing behind labels, such as “White Friday” or “Yellow Friday” or others, because all labels are marketing methods aimed at influencing consumers’ decisions.

He also stressed that the consumer must, before buying any commodity, verify that he really needs it, and not buy it just because it has discounts, even if the discount rates are large and tempting.

Al-Bahar called on consumers to compare commodity prices in competing stores and online platforms before purchasing, and to search for the best price.

For his part, expert Davy Nagpal stressed the importance of following up on price updates, whether on platforms or in stores, as some stores reduce the prices of commodities more than once, especially if they are from previous seasons, and want to sell them and introduce new models.

Nagbal called for access to the best prices by using discount codes, which are provided by some platforms, stressing the importance of receiving and reading the purchase invoice well, and keeping it in case he wishes to return or exchange.

Follow our latest local and sports news and the latest political and economic developments via Google news