Nowadays, when discussing the attractiveness of a young person, apart from emotional intelligence and IQ, residential quotient has become the latest bonus item.
Residential business refers to the ability to improve the happiness of the home.
Some people are mad and collapse, while others can be content. The difference lies in living in business.
own "home"
The proportion of post-90s purchases has increased year by year
According to the data from the Shell Research Institute, in the past 6 years, the proportion of post-90s buyers in key cities across the country has risen relatively significantly, and the trend of younger buyers in most cities is obvious.
From the perspective of decoration choices, the current mainstream decoration modes are: full decoration, full package repair, half package repair and clear package repair.
Although the whole process of DIY decoration has a high degree of autonomy, due to the special trouble and high professional threshold, fewer people choose.
Among them, whole decoration is a new mode of home improvement consumption in recent years.
Complete decoration means that the decoration company will productize the decoration elements such as design, construction, auxiliary materials, main materials, customization, and furniture soft decoration according to the overall decoration needs of consumers. Responsible for pre-sale, in-sale and after-sale services.
To put it simply, the whole decoration is a one-stop solution to all home improvement services according to people's requirements, so that people can move in directly with their bags.
It corresponds to the decoration needs of contemporary people-contemporary youths "need both" to create an ideal home: they have their own aesthetic and personalized needs, and they are afraid of trouble and pursue convenience and ease, so they want to seek a professional team. To control the process of building an ideal home and avoid stepping on pits.
In the home improvement industry, 2021 is called "the first year of the whole decoration".
Although from the current situation of the data, the decoration mode is not the most selected decoration mode, but in the long run, under the demand of "lazy but refined", the simple and direct consumption method of the whole decoration will become a trend.
As people answered under the question "What does home mean to you": "Home is the only space that has the initiative and can be fully accepted." Therefore, they hope that home can become "a fully Works that you like and control, and the guarantee of comfort in life.”
Looking for machine OEM
Ideal living should be efficient
The "2022 Young People's Home Ability Report" shows that the post-95 generation is a generation that pays more attention to the quality of life, and it can be called a home-based expert.
And who to live with has a significant impact on young people's "living business".
Especially for boys, the ups and downs of residence and business show great flexibility.
Compared with living alone, boys with a partner have greatly improved their ability to stay at home, and a good partner has become an effective catalyst for improving housing and business.
Where is the city with the largest distribution of fine living homes?
According to the data, Xiamen came out on top with a proportion of 36.84%.
The top three high-residential businessmen are all southern cities. Are friends in the north feeling the pressure?
No matter how high the residence and business are, the housework cannot be escaped.
Men's and women's worries are different: boys hate having to wash dishes after a full meal, and girls can't stand the hard work of cleaning toilets.
So, what methods do young people use to improve the efficiency of housework?
More than half of the respondents want to free their hands with a smart home.
This data coincides with the "2022 Young Idealists Report".
The report shows that with the development of technology and the change of concept, contemporary young people pursue efficient and quality life, so they hope to use design and technology to upgrade the functions of their homes under the premise of limited space and limited budget, so as to achieve living standards. Experience an upgrade.
This is embodied in two aspects, one is the efficient use of space, and the other is the full use of modern technology.
In order to improve the efficiency of home life, the largest proportion of respondents tend to design living spaces, activities, and action routes according to their living habits.
For example, the kitchen can be made into a "U-shaped kitchen" under the condition that the floor space remains unchanged, so that the circulation of washing, chopping, and cooking is smoother without having to move repeatedly.
In first- and second-tier cities with relatively high housing prices, the housing area is generally small. In order to save space and make the home look less crowded, people are less likely to place items outside according to their living habits, and prefer to set up more storage space.
Techniques such as multiple uses in one room and invisible storage have become popular trends in first- and second-tier cities.
Finding machine OEMs is also an important way to improve life efficiency.
In the care of the home, different generations hope that they can participate in it.
About one-third of the population chose to "build a better life by themselves, but don't need to do dirty and tiring work", and only one adult chose to "just lie down and enjoy and relax, and do nothing else."
But in contrast, the younger you are, the more you pursue "delicacy and laziness" - hand over household chores to machine OEMs, and spend more energy on things you are interested in.
33.9% of the post-85s chose to "do everything by themselves and create every detail of life by themselves", and only 24.8% of the post-00s would do so.
emotional connection emotional soothing
"Relax" is the expectation of home
A survey on young people living in business shows that the time spent at home has become longer, the frequency of shopping has become higher, and more than 40% of young people have spent more at home.
Compared with other age groups, post-00s are more inclined to hoard items, and the sense of security brought by inventory makes separation a thing of the past.
Those items that can bring more emotional value also become a placebo for the post-00s when they are exhausted.
At the same time, in order to have a rich home life, these good things for happiness are indispensable: entertainment equipment such as projectors and record players have become the first good things at home, and comfortable clothes such as home clothes and sleeping socks are also highly voted because they are suitable for the warmth of the home. list.
A survey by the Shell Research Institute shows that in addition to improving space efficiency, pursuing intelligent technology, and considering changes in demand, contemporary youth also expect that home is a place where they can obtain emotional connection and emotional comfort.
No matter what age group they are, the state of "relaxing" is their greatest expectation for an ideal home.
"Relax" was also a frequently mentioned word under the question "What does home mean to you".
People think that home is a "charging pile", "safe haven", "safety zone" and "soul's out-of-body place". Home can "return to the city to restore blood", "collapse and lie flat", and "remove the mask. It is the most relaxing place." "…
In terms of age, most of the post-00s are still studying or entering the workplace, and most of them are in the state of "children" psychologically. They prefer to feel "loved" at home; most of the post-95s and post-90s are already "social animals". ", after exhausting work and socializing, they hope that they can be "healed" and "tolerated" when they return home.
For the post-85s, their work may have entered a relatively stable state, and they have also entered marriage and have children, so they hope that home is a place where they can coexist with their families and create good memories.
Respondents of all ages want their home to be a place where they can eat, watch movies and cook with their family, but work and study require separate spaces.
In contrast, the post-00s and post-95s prefer to play games with their families at home, and 57% of the post-00s and 55.3% of the post-95s hope to play games with their families.
The post-90s and post-85s are more likely to exercise and clean up with their families.
In addition, under the expectation of "relaxing and healing" at home, contemporary young idealists' pursuit of appearance is "simple and beautiful": about two-thirds of the respondents rated the importance of home appearance at 8 points or above (10 points out of 10), but they don't like bells and whistles. Both men and women, more than half of the respondents want their ideal home to be "modern minimalist".
Make room for hobbies
Fancy house Dafa highlights residential business
The longer stay at home has made the Fancy House Dafa a distinctive feature of Gao Residents.
Cooking food, organizing housework, reading and learning, the three major contribution-oriented activities have become the first choice for high-residential business people.
It seems that the more diligent and self-disciplined, the easier it is to achieve happiness at home.
Interestingly, although there are so many exquisite living homes, there is always inertia at home. The real state of more than half of young people is actually "intermittent sophistication", and they spend more time as they want.
This state is particularly prominent for the post-95s. When they are not too young, they are often ambitious and want to make a big effort at home, but they are easy to give up once their enthusiasm runs out.
The "Ideal Home" report believes that for contemporary young people, home is not only an efficient, convenient and comfortable space, but also a place where they can place themselves.
In addition to meeting the usual needs of sleeping, eating, relaxing and entertaining, the home also needs to make room for various needs such as home online classes, home office, and home fitness.
The home should be able to realize the "me" lifestyle and hobbies.
The data shows that more than half of the respondents hope that their home can create space for exercise and fitness, and more than 40% of the respondents hope that they can grow flowers and grass at home, as well as satisfy their niche hobbies.
Home also needs to be able to place the future of "me".
From the placement of furniture, the color of walls, to the division and reservation of space, the ideal home for young people has a certain degree of flexibility to cope with possible future needs and changes that may occur.
In contrast, the single group considers their own needs more, and will consider the creation of an ideal home for changes in lifestyle or interests and aesthetics; the group in love and married without children is relatively more concerned about the arrival of new family members; Groups who are married and have children are more concerned about their actual needs in life, such as stockpiling goods due to the epidemic, and parents and friends coming to stay for a while. Therefore, they hope to reserve space for short-term hospitality and storage.
Text / Our reporter Chen Si