"This is our first time to participate in Chengdu. Chengdu's cultural and creative industry has obvious advantages in the industry, and many well-known IP brands have emerged. We look forward to finding more partners in the upstream and downstream of the IP authorized industry chain to promote toys. , clothing and other projects have landed." On the morning of the 1st, at the CLE China Licensing Exhibition in Hall 2, Xibo City, Chengdu, Zhang Hongyuan, a staff member of Alibaba Group's innovative entertainment sector "Aliyu", was busy communicating with his peers who came to the conference. Seek the possibility of cooperation.
This toy-themed exhibition attracted many companies from the brand licensing industry from outside the province.
Chengdu Business Daily-Red Star News reporters found that some IP brand operators are looking forward to providing content licensing services to downstream customers, leveraging the development of the cultural and creative industry and manufacturing industry.
Some exhibitors also said that the current integration of IP brand licensing business and traditional culture is being strengthened.
A variety of IP brands debut
Looking forward to finding more upstream and downstream partners in Chengdu
"After scanning the code, each person can get a cultural and creative handbag." In front of a booth in Hall 2 of Xibo City, Chengdu, the staff was delivering the cultural and creative products produced under the authorization of the company's IP brand.
This time, the company from Guangzhou, Qimeng Dunjia, set up a booth of more than 200 square meters.
The company focuses on the operation and authorization of the fat tiger image IP.
At the scene, a huge and naive tiger toy attracted many people to check in.
In addition to toys, licensed beverages, earphones, tableware, stationery and mother and baby products were displayed on the shelves in the exhibition area, all of which were printed with cute tiger images.
"For the first time in Chengdu, we displayed dozens of toys and peripheral products authorized by IP." The staff member revealed that the company currently focuses on IP content production, IP brand operation and IP brand authorization.
"When the product image reaches a certain degree of awareness in the audience market, it will accumulate a certain number of fans and gradually form an economic effect. At this time, we will carry out IP authorization, and through the dissemination of the product can in turn increase the IP brand traffic." According to the staff member Come, especially some large-scale toy production business will play a significant role in promoting the development of the manufacturing industry.
"Look, this toy product was produced by a company in Shenzhen after being authorized by us." At the exhibition site, representatives of Youyang Media from Beijing communicated with the companies who came to consult, "Joining manufacturing companies through IP authorization can make creative The idea becomes a real product, which can enhance the added value of the IP brand.”
"A dairy product company in Chengdu is our customer and is currently producing IP-authorized products." The start-up company Qizhong Culture Media from Xiamen brought nearly 80 IP-branded products this time, covering clothes, handbags, beverages, Daily chemicals, food, etc.
The staff of the company said frankly that joining hands with manufacturing companies, especially with well-known companies to achieve cross-border co-branding, can enhance the high added value of products, and hope to find more partners in Chengdu.
Build a public service platform
"National tide" stimulates traditional culture to accelerate "out of the circle"
In an enterprise exhibition area covering an area of more than 300 square meters, some showcases are full of toy products such as Pokémon and Saint Seiya authorized by the IP of upstream companies; some showcases are full of IP brand products developed by the enterprise itself. .
This is the booth of Alibaba Group's innovative entertainment sector "Ali Fish".
"We tend to build a public service platform. In addition to developing and operating our own IP brands, we also develop and operate IP brands with other companies through crowdfunding." Zhang Hongyuan, a staff member of "Ali Fish", said this. The business logic of the pattern.
He said, assuming that an IP brand is not yet very mature, some small-scale crowdfunding can be conducted to test the commercial prospects of the product. "It can help merchants avoid potential risks in development, inventory and logistics. We also look forward to finding opportunities in Chengdu. Go to some partners to carry out the preliminary market demand test of IP products together.”
Chengdu Business Daily