China News Agency, Changsha, October 10 (Zhang Xueying) "The farthest order I have sent is from Changsha, Hunan to Wuhan, Hubei." When it comes to this "cross-provincial order", Meituan rider Ali (pseudonym) is very He sighed, "At that time, Chayanyuese only opened a store in Changsha, and the distance of errands was not strictly limited. A customer in Wuhan asked me to take 12 cups of milk tea by high-speed rail."
From buying milk tea on behalf of others to taking reimbursement certificates on behalf of high-speed railway stations, from picking up and delivering documents across regions to registering on behalf of hospitals... In recent years, the economy of running errands has quietly emerged in mainland China, which is not only in line with the typical "hurried, busy, and forgetful" in life and work The scenes are inseparable, and it also reflects consumers' demands for saving time and effort.
According to iiMedia Research's "2022 China errand running economy market insight report", the scale of China's errand running economy market will reach 13.1 billion yuan (RMB, the same below) in 2021, and it is expected to reach 66.4 billion yuan in 2025. The growth rate is 75.4%, and the development space is huge.
Thanks to the rapid development of the errand economy market, many stores specializing in delivery have appeared in the mainland.
"The flower shop was established in the form of a studio, without offline stores, and the highest single-day transaction volume exceeded 200." The relevant person in charge of Floral Island Huawu in Xiamen, Fujian said, different from the traditional flower shop, which first purchases by itself and then customers In the online transaction, customers can pre-order the desired styles, and the studio can purchase, pack, and deliver flowers on demand, which greatly improves the efficiency of both parties and is more conducive to cost control.
"Now the main turnover in the store is no longer from dine-in, but online orders made through errands." Li Lingyu, owner of Changsha's "post-95" dessert shop, told reporters that although his store is located in the urban area of Changsha, there are occasional Consumers in Ningxiang, Zhuzhou, Xiangtan and other surrounding cities place orders through the errand service.
"The biggest temptation for me to run errands is to save the time of queuing and offline selection." Meng Liuhong, a consumer who often uses errands, said that if a friend's birthday is a birthday, he may have to buy flowers and gifts a day in advance. , but the bouquet is cumbersome to carry and easily damaged.
The errand delivery can directly deliver the bouquet to the designated location, which not only saves time and effort, but also creates surprises and romance.
The errand economy also has typical festive features.
According to the statistics of Meituan errands, the number of errand orders related to Mid-Autumn Festival this year increased by 169% month-on-month, and the number of off-site orders increased by nearly 20% compared with the same period last year. Passing errands to relatives and friends in other places has become one of the “best solutions” for most people. one.
"Last year, I was doing an internship abroad, and I couldn't go home for the New Year because of the epidemic. The restaurant I wanted to eat exceeded the delivery distance of the takeaway. I was lying in the rental house alone. My father didn't know where to learn this. He secretly asked the errand brother to send me a big New Year's Eve dinner, as if they were still by my side." Fresh graduate Zhang Qian said with a smile.
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