During the Mid-Autumn Festival holiday, a small game called "Sheep and Sheep" became popular on the Internet, and it ranked first in the hot search today.

　　According to the official introduction, "Sheep and a Sheep" is a small game to clear and eliminate, with a clearance rate of less than 0.1%.

The main gameplay is all kinds of overlapping blocks, which need to be eliminated in the 7 columns below (3 similar eliminations), which is characterized by "extremely difficult", and thus becomes a "popular challenge".

　　There are 3 props set up in the game, which can be obtained by sharing. In addition, watching video advertisements can be resurrected, but the props and resurrection can only be obtained once.

After the game is cleared, you can enter the provincial/prefecture-level city list, thereby helping the regional ranking and stimulating players' interest in participating.

Due to the popularity of the game, its servers are frequently abnormal, and some netizens even reported that the game crashed 3 times in less than 24 hours.

　　On September 14, the official Weibo account of "Sheep Liao A Sheep" stated that the current server is abnormal, which makes it impossible to log in to the game. The company is urgently investigating and repairing it. Please wait patiently.

After the repair is completed, everyone will be synchronized as soon as possible, thank you for your understanding.

　　On Weibo, you can often see netizens complaining about "sheep is a sheep": "too excited to win", "unwilling to lose, just want to win back", "impatient can be mad"... .... It can be seen that although the popularity is hot, many players cannot overcome the challenges of the "sheep and sheep" design, and it is necessary to repeatedly study the method of passing the game.

　　How did the seemingly unknown "sheep get a sheep" become popular, and who developed it?

　　The surging news reporter found that "sheep got a sheep" was developed by Beijing Jianyou Technology Co., Ltd. (hereinafter referred to as "Jianyou Technology").

According to the Tianyancha APP, Jianyou Technology was established in January 2021 with a registered capital of about 1.17 million yuan. hereinafter referred to as "Leshan Technology") jointly hold shares.

　　Thunder Network is a subsidiary of A-share listed game company Gigabit (603444).

According to the data, Gigabit invested in June 2022, holding 10% of Jianyou Technology, making it the second largest shareholder.

　　It is worth noting that on September 14, an investor asked Gigabit: The WeChat mini game "Sheep Liao A Sheep", which dominates the top search list, was developed by Beijing Jianyou Technology Co., Ltd. Is Gigabit? Indirectly hold the company's shares through Xiamen Leiting Network Technology Co., Ltd.?

　　In the evening of the same day, Gigabit responded that the company indirectly held a 10% stake in Beijing Jianyou Technology Co., Ltd. through its holding subsidiary Xiamen Leiting Network Technology Co., Ltd.

　　According to public information, Gigabit was listed on the main board of the Shanghai Stock Exchange in January 2017, becoming the first game company in the A-share market to be independently listed on the main board. There are many games such as One Thought and Happy", "The Land of Alienation", "Wonderful Fighter" and so on.

　　The financial report shows that in the first half of this year, Gigabit achieved a total revenue of 2.511 billion yuan, a year-on-year increase of 5.17%; net profit attributable to the parent was 688 million yuan, a year-on-year decrease of 23.59%.

The net cash flow from operating activities was 750 million yuan, a year-on-year decrease of 27.34%.

　　Investment income has a greater impact on the performance of gigabit.

Gigabit said that the change in net profit attributable to the parent was mainly affected by the 233 million yuan income from the transfer of part of the equity of Celadon Digital in the same period last year, the decline in investment income confirmed to associates in the current period, and exchange rate fluctuations.

In April last year, Gigabit transferred its 10.11% stake in Celadon Digital to Tencent Venture Capital and others at a price of 303 million yuan.

　　As of the close on September 14, Gigabit closed at 277.29 yuan, down 0.41%.

Wind data shows that this year, the stock has fallen by more than 30%.

　　According to surging news reporters, Jianyou Technology focuses on leisure and social tracks. The team is mainly composed of Zhang Jiaxu, the producer of "The Pirates", and core members. It received investment from Thunder Network in June last year.

"The Pirates Are Coming" is the first WeChat mini-game product with a monthly turnover of over 100 million, with a daily active user of 25 million.

However, the reporter's inquiry on the company's official website showed that there was no game product information such as "Sheep Luck a Sheep", and the phone call to the official website could not be connected.

　　Why did "sheep get a sheep" suddenly become popular?

　　"This type of casual games with creative gameplay will become popular after a period of time, and it is not uncommon for them to become popular." A game industry executive analyzed to reporters.

"Because the difficulty of production is low, and generally only one or a few people's studios can complete it, the probability of making a hit is higher than that of masterpieces. Games such as "Synthetic Big Watermelon" and "Traveling Frog" have become popular before. When the whole network explodes, the volume of sound must be very high, but how to convert the volume into real income is still a big challenge. In addition, it is not easy to say how long the popularity of the game will last.”

　　"Game planners have grasped the game psychology of players, which is also one of the reasons for their popularity." Game industry analyst Zhang Shule told The Paper.

Fighting for the province appears in the gameplay experience, and there is a sense of regional and collective honor, and it is easy to form a certain form of social game experience, which will form a virtual sense of honor of "I win glory for my hometown" in a short period of time and "I dragged." The desire to struggle for the hind legs of the hometown.

In addition, the game jumps directly from "novice" to "super difficult" in the second level, which further stimulates players' desire to challenge.

　　"In the previous game rules, each level was more difficult than the next, and the difficulty increased slightly, but this game is too exciting, and almost only 0.1% of players can pass the second level." Zhang Shule believes that from the psychological point of view of the game, it is always impossible to Passing the level will bring a strong desire to win, which is a bit similar to the "scam" of the street chess endgame. I thought I could easily win in three or two moves, but it was counter-killed.

Under such stimulation, it is difficult for people to let go, and naturally it is difficult to stop. In order to obtain more game opportunities and props, and share them through social networks, a snowball effect is formed.