Toy trade fairs have already started in Tokyo in preparation for this year's Christmas sales season, and manufacturers are moving to raise the prices of some products in response to soaring raw material prices.
About 50 toy makers participated in the fair held in Taito Ward, Tokyo, and 10,000 toys for the Christmas shopping season were introduced.
This year, attention is being paid to products that revive popular toys in the Showa era so that grandparents and parents can enjoy them with a wide range of generations.
Among them, the whack-a-mole game is a competition to see how many times you can hit a child mole before the boss mole jumps out after 20 seconds.
Pet toys are also popular, and the stuffed dog toy recognizes voice with the latest technology and can show off 24 special skills. I was posing.
On the other hand, manufacturers are also moving to raise the prices of some products, which is behind the rising costs of raw materials such as plastics and the cost of transportation from overseas production bases.
Harumasa Saito, chairman of the trade fair's executive committee, said, ``The cost of raw materials and logistics is rising rapidly, and we are struggling to deal with it, but I want toys to be an opportunity to promote family communication.''