Beijing News Shell Finance News (Reporter Yan Xia) How much did Zhang Xiaoquan earn in half a year?
In the first half of 2022, Zhang Xiaoquan achieved operating income of about 439 million yuan, a year-on-year increase of 32.79%; net profit attributable to shareholders of listed companies was about 34.2895 million yuan, a year-on-year decrease of 22.52%; attributable to shareholders of listed companies after deducting non-recurring gains and losses. The net profit was about 28.0056 million yuan, down 35.31% year-on-year.
Zhang Xiaoquan was founded in 1628 and is headquartered in Hangzhou, China. Currently, it has two R&D and manufacturing bases in Hangzhou, Zhejiang and Yangjiang, Guangdong, with a total of 946 employees.
Zhang Xiaoquan's main business includes three major fields: knives and scissors, kitchen appliances and household appliances.
Specifically, in the first half of this year, Zhang Xiaoquan's traditional advantageous products, knives and scissors, achieved revenue of 283.2183 million yuan, a year-on-year increase of 18.17%; kitchen appliances and kitchen appliances achieved revenue of 103.9153 million yuan, a year-on-year increase of 105.41%; household hardware category achieved Income was 38.0532 million yuan, a year-on-year increase of 1.73%; domestic business revenue was 427.3217 million yuan, a year-on-year increase of 30.18%; overseas business revenue was 11.2488 million yuan, a year-on-year increase of 459.40%.
Although revenue has increased, net profit has declined. Zhang Xiaoquan's explanation for this is: "Due to the impact of the epidemic on logistics delivery, as well as the impact on the operation of offline retail channels centered on Shanghai, plus Yangjiang Zhang Xiaoquan is still in a ramp-up period after its official production, and factors such as high unit manufacturing costs have led to a decline in net profit.”
According to the financial report, Zhang Xiaoquan attaches great importance to product sales channels, and is committed to continuously consolidating the channel moat and comprehensively increasing the market share of each channel.
In terms of offline channels, in the first half of this year, Zhang Xiaoquan opened up 12,500 offline terminal outlets; at the same time, it adopted a centralized display model in supermarkets and shopping malls to increase the exposure of brand and product images and increase interaction with consumers.
In terms of e-commerce channels, Zhang Xiaoquan has invested heavily in the development of emerging e-commerce; at the same time, he has opened category flagship stores on various e-commerce platforms to strongly support the rapid growth of newly developed category products.
In terms of retail channels, Zhang Xiaoquan said: "Although it was greatly affected by the domestic epidemic in the first half of the year, the company is still experimenting with a new type of specialty store model in the department store format. It has enriched the store form and accumulated data on consumer group portraits in the department store format, laying a good foundation for the subsequent growth of retail store business."
As for foreign trade channels, Zhang Xiaoquan overcame the impact of various complex factors at home and abroad in the first half of the year, developed a number of new overseas customers, and ensured the rapid growth of operating income by supporting high-quality overseas customers and developing products for overseas markets.