China News Service, Beijing, August 30th (Xu Jing) On August 30th, the mascot of the 2022 China International Fair for Trade in Services ("Service Fair") was announced.
The mascot is named "FuYan", and the main image is taken from Beijing Swift.
It indicates that the development of trade in services will benefit the world, and embodies "reciprocal sharing of global services". The homophonic pronunciation of "going to a banquet" and "serving a banquet" means inviting domestic and foreign merchants to a feast of service trade.
According to reports, the main image of the mascot of the Service Trade Fair is based on the Beijing Swift. First, the Swift has the regional characteristics of Beijing and thrives in Beijing, witnessing the development and changes of Beijing; Departing, flying back to Beijing in March next year, passing through 37 countries, with a round-trip journey of nearly 30,000 kilometers. The characteristics of not afraid of difficulties and sustainable flight symbolize the characteristics of the service trade fair to promote international communication and never end, and also reflect The tenacious spirit of overcoming difficulties, working hard, and advancing courageously; the third is that the swallow is a symbol of auspiciousness, indicating prosperity, prosperity, prosperity and development, expressing people's expectations for a better life, and conveying the successful preparation and smooth holding of the Service Trade Fair The fourth is the fast and agile characteristics of Swift, which symbolizes the rapid development of the Service Trade Fair in the new era of service economy, the continuous improvement of market attractiveness and global competitiveness, and has become a major exhibition platform for China’s opening to the outside world.
"Fuyan", the mascot of the 2022 China International Fair for Trade in Services.
Photo courtesy of the Organizing Committee of the Service Trade Fair
The mascot image is simple and cute, with affinity, the swift features are obvious, and the shape of the head feather crest and the wings imitating the palm is strengthened, and the recognition is high.
The color adopts the blue gradient color in the main visual color system of the Service Trade Fair, and the visual level of the image is more vivid.
The water drop shape on the chest represents sea water, and contains concepts such as connection and integration, international cooperation, etc. The water drop-shaped color halo is an abstract expression of data information transmission, implying the high-frequency international data information flow, in line with the "Global Service Reciprocal Sharing" of the Service Trade Fair " concept.
The mascot of the Service Trade Fair undertakes the important task of communicating with the public, contacting customers, and promoting the concept of the Service Trade Fair. Expand the brand influence and dissemination power of the CIFTIS.
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