[Explanation] Hebei is a major province of sporting goods manufacturing. Haixing County, Cangzhou City, Hebei Province, a small northern city with a population of only more than 200,000, its sports equipment industry emerged in the 1970s. After more than 40 years of development, it has become a well-known sports industry in northern China. The equipment industry base has formed a characteristic industrial cluster integrating R&D, production and sales.
At present, there are more than 200 professional manufacturers of various sports equipment in the local area, with 218 types of sports products, and the industry sales revenue in 2021 will be nearly 2 billion yuan.
The mature products of Haixing County's sports equipment industry cover a variety of equipment used in competitive sports competitions and fitness exercises. All kinds of sports goods are sold well in China and exported to Russia, the United States, Australia and other countries and regions.
[Concurrent] Wang Rensen, Manager of Production Department of Hebei Hongkang Sports Equipment Co., Ltd.
We have independently developed more than 200 kinds of products and have more than 30 product patents. Many products have been certified by the World Athletics Federation, FIBA, World Badminton Federation and national NSCC product certification.
The goal we produced entered the 2014 Brazil Football World Cup, and the basketball stand we produced was certified by FIBA.
[Explanation] Wang Rensen said that this year they began to involve the smart sports campus sector, connecting physical education and smart technology through technologies such as the Internet of Things, AI technology, face recognition, and big data. Data analysis, etc., improve the accuracy of teachers' physical education teaching, and students can obtain personalized sports guidance programs.
[Concurrent] Wang Rensen, Manager of Production Department of Hebei Hongkang Sports Equipment Co., Ltd.
Now we provide school sports testing services for more than 2,000 universities, middle and primary schools, and create an overall smart sports campus solution for more than 30 schools. More than 60,000 students use AI cloud classrooms to participate in physical exercise.
[Explanation] In recent years, behind the popular fitness boom, the support of sports equipment is indispensable.
The diversified demands of consumers for sports equipment have boosted the transformation and upgrading of the sports equipment industry.
On the basis of stabilizing traditional industries, many local enterprises have upgraded products such as intelligent series of sports equipment and smart park construction.
[Concurrent] Zhang Xianzhao, Deputy General Manager of Cangzhou Yiaote Sports Equipment Co., Ltd.
Many of the 12 smart sports parks we built last year have become internet celebrity check-in locations. This year, Tangshan (Hebei Province), Tai'an (Shandong Province), Leling (Shandong Province), and Aba Prefecture (Sichuan Province) are under construction this year. projects in other places.
[Explanation] Zhang Xianzhao said that through consumer feedback, it was found that people have different preferences for the same sports equipment, so as to help them better improve product development and manufacturing.
Intelligent products not only add data collection and other functions on the basis of traditional fitness equipment, but also allow users to perceive the joy of exercise through scientific and efficient guidance.
[Concurrent] Zhang Xianzhao, Deputy General Manager of Cangzhou Yiaote Sports Equipment Co., Ltd.
At present, users' sports consumption demand is more quality, intelligent and personalized. In response to the pain points of mass sports and consumption, we continue to increase the technical research and development and innovation of sports goods to enhance our market competitiveness.
Reported by Xing Lu and Zhang Tongtong from Cangzhou, Hebei
Responsible editor: [Ji Xiang]