China News Service, August 24th, "How can Chen Liji, a time-honored brand for more than 400 years, stand firm in the long river of history, become new over time, and continue to thrive. Culture is the soul of a country and a nation, and China's thousands of years of traditional Chinese medicine culture is an important source of strength for my country's cultural construction and cultural confidence. Cultural confidence is the foundation of social development, and it is also the confidence of corporate brands." 23rd , Sun Dong, general manager of Guangzhou Baiyunshan Chenliji Pharmaceutical Factory Co., Ltd., introduced at the summit forum of traditional Chinese medicine culture communication that Chen Liji has always deeply explored the cultural characteristics of traditional Chinese medicine, built a cultural brand system of time-honored brands, and inherited and developed the "secrets" of time-honored brands.
Innovation is the source of enterprise development
The TCM Culture Communication Summit Forum is jointly sponsored by China News Network, World Federation of Acupuncture and Moxibustion Societies, China Acupuncture Society, and Chinese Society of Ethnic Medicine, and co-organized by the Chinese Medicine Committee of China Intangible Cultural Heritage Protection Association. It aims to promote the inheritance and innovation of traditional Chinese medicine. , to enhance the international communication ability of traditional Chinese medicine, and promote the international exchange and cooperation of traditional Chinese medicine.
According to reports, at the beginning of his business, Chen Liji devoted himself to collecting ancient folk prescriptions and prescriptions. After uniquely concocting and launching various good medicines, he gradually formed a pharmaceutical worker training of "fire and civil and martial arts adjust the hands of the Yuan, and the medicine distinguishes the ruler and ministers for the world's heart".
Moreover, the development of Chen Liji has always followed the pace of the times.
During the Qing Dynasty, combined with the humid climate conditions in the Lingnan area, Chen Liji invented and created the packaging process of wax shell pills, which made the Chinese patent medicine easy to store and transport.
Keeping upright is about perseverance.
Chen Liji insists that ancient medicines are passed on from generation to generation, and new medicines keep pace with the times.
For more than 400 years, Chen Liji has always adhered to the tenet of "ancient prescription medicine, real materials".
For a long time, Chen Liji Pharma has adhered to the principle of "do not dare to save labor even though the processing is complicated, and do not dare to reduce material resources even though the taste is expensive", select high-quality materials, rigorous formulas, and fine-tuned workmanship.
Chen Liji also created a number of ancient prescription medicines that are well-known in the market, such as Shujin Jianyao Pills, Shenrong Baifeng Pills, Qianjin Baoyun Pills, Wuji Baifeng Pills, Yangxin Ningshen Pills, etc.
Innovation focuses on development.
Chen Liji's innovation is the first in the industry to create a large honeydew pill with a wax shell. Murad, a Nobel Prize winner in medicine or physiology, once said with emotion when he visited Chen Liji's wax pill, calling it a "subversive innovation". It is convenient for storage and transportation, which lays a solid foundation for Chinese medicine to go abroad on the Silk Road along the coast.
In fact, innovation has become the driving force for Chen Liji's continuous development.
Chen Liji has successively innovated and developed products such as Zhuangyao Jianshen Pills, Shujin Jianyao Pills, etc., to keep pace with the times to solve the problem of muscle and bone pain in the public; the first gastrointestinal split-dissolving double-layer pill, Bupi Yichang Pill, is the first domestically controlled release technology of traditional Chinese medicine. There are also the first compound traditional Chinese medicine Kunxian capsule, which has become the industrialized variety of the four compound traditional Chinese medicines in the "Ninth Five-Year Plan" national key project - "Standardization of Traditional Chinese Medicine Compound Drugs (Example) Research".
Polish the "big health" fashion signboard
In recent years, Chen Liji has accelerated industrial innovation and built the "Centennial Research Center for the Inheritance of Chenpi", following the concept of "preventive treatment" of traditional Chinese medicine, all-round layout of the big health industry of tangerine peel, and polishing the fashion brand of "big health".
Chenpi is one of the three treasures in Guangdong. Chen is the most precious. It is rare to store it for 20 to 30 years, and it is even more rare and precious medicine to store it for a hundred years.
As early as the Tongzhi period of the Qing Dynasty, the century-old tangerine peels collected by Chen Liji were hand-picked as tributes offered by Guangdong every year.
Today, Chen Liji has developed and created a series of healthy tangerine peel products, covering candy, cakes, cold fruits, tea drinks and other refined categories, to meet the various needs of consumers for health and wellness. At present, the market value of the tangerine peel culture industry has exceeded 100 million yuan. .
"In the future, Chen Liji's traditional Chinese medicine culture will definitely form a consumer fashion. While promoting the spread of Chinese medicine brands, it will bring people a healthy lifestyle, and promote the cause of Chinese medicine to focus on enhancing people's sense of gain, happiness, and participation." Sun Dong said.
He also emphasized that Chen Liji, as a representative traditional Chinese medicine manufacturing enterprise in the industry, will be committed to the popularization, popularization, modernization and internationalization of traditional Chinese medicine, be the vanguard of the revitalization of Great Southern Medicine, and strive to make Chen Liji a "health and wellness expert in Lingnan." ”, to serve the society, serve the masses, seek benefits for human health, and help open up a new situation and a new future for the development of traditional Chinese medicine.
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