China News Service, August 2nd (Zuo Yuqing) The financial overturn of Hu Jun's endorsement two years ago continued to ferment.
On August 1st, netizens who kept leaving messages to Hu Jun finally waited for Hu Jun's apology: "Mr. Hu Jun and his team express their deepest condolences for occupying public resources and failing to respond immediately. apologies."
What kind of endorsement overturned, so that netizens have not forgotten?
The endorsement of P2P online loan overturning is suspected to involve huge amounts of money
On the last weekend of July, the Hundred Flowers Awards, which just ended, naturally became a hot topic in the entertainment section.
However, Hu Jun, who missed the Hundred Flowers Award, was pushed to the cusp of the storm because of the constant fermenting of his endorsement of financial management two years ago.
"Hu Jun", "Hu Jun's endorsement", and "Hu Jun's endorsement of a car overturned suspected of involving 39 billion yuan" frequently appeared on Weibo hot searches.
Hu Jun endorsed the overturned Wukong Finance, from 9F Group.
In 2014, 9F Group established a wholly-owned subsidiary, Beijing 9F Puhui Information Technology Co., Ltd., and launched the P2P product Wukong Wealth Management.
The official publicity of Wukong Finance shows that, attracted by the high annualized rate of return of over 10%, its single-day transaction volume exceeded 10 million yuan a week after its launch.
"The fastest growing Internet finance brand after Yu'ebao" and "Xiaomi of Internet finance" have become the self-proclaimed name of Wukong Financial Management.
Hu Jun responded: I have registered as a user
In 2018, Hu Jun became the spokesperson of Wukong Finance.
In the apology statement, Hu Jun Studio stated that the endorsement contract between the two parties has officially ended in June 2020.
However, in 2020, Wukong Wealth Management has experienced a large-scale overdue payment phenomenon.
According to media reports, the Wukong financial incident is suspected to involve 340,000 victims, totaling 39 billion yuan.
To this day, among the tens of thousands of complaints about Wukong's financial management on a complaint platform, there are still people who have lost everything waiting for their money back.
After the incident, many netizens believed that Hu Jun, who spoke for Wukong's financial management, failed to fulfill his corresponding obligations and was to blame in the incident, and some investors kept leaving messages to Hu Jun to defend his rights.
On August 1, Hu Jun's studio responded.
In this regard, on August 1, Hu Jun Studio stated in a statement: After receiving the endorsement invitation from 9F Wukong Finance in 2018, Mr. Hu Jun entrusted a lawyer and a professional team to verify his qualifications.
Mr. Hu Jun himself also registered as a user of the product, and only signed the endorsement agreement after the experience, fulfilling the relevant obligations of the spokesperson.
Endorsement problem product stars can't be silent
In fact, Hu Jun is not the only celebrity involved in the endorsement of P2P products. Many celebrities who endorse or promote P2P products have been involved in controversy due to similar issues. Some of them are apologetic and some are silent.
So, do celebrities need to take responsibility for endorsement of P2P platforms?
Zhongxin Finance noticed that in January 2021, the Financial Dispute Resolution Center of Chaoyang District, Beijing issued an announcement saying that some online lending institutions hired well-known entertainers and public figures as advertising spokespersons in order to seek illegitimate interests, and used their influence to attract Investors buy illegal financial products.
"The above-mentioned advertising spokespersons failed to fulfill their reasonable review obligations, made false propaganda, and were at fault for the occurrence and expansion of the damage results, and bear unshirkable responsibility."
The Financial Dispute Mediation Center of Chaoyang District, Beijing issued the "Announcement on Requiring the Advocacy of P2P Online Lending Institutions to Cooperate with the Implementation of Risk Resolution Responsibilities".
The mediation center also requires that the advertising spokespersons who have been or are still involved in P2P online loan advertisements contact the center to explain the relevant issues as soon as possible, and cooperate with the online loan platform to clear the work.
"It is necessary to speed up the recovery of stolen goods and restore losses, and to recover executive bonuses, celebrity endorsement fees, and advertising fees in accordance with the law." In June 2021, Liang Tao, vice chairman of the China Banking and Insurance Regulatory Commission, said when introducing the stock risk disposal of online lending institutions.
(Zhongxin Finance)