On July 15, the annual "818 Global Automobile Festival" officially kicked off.
"818 Global Auto Festival" was founded in 2019. It is a global marketing campaign launched by Autohome to boost consumer confidence in the auto market and boost Chinese auto brands. After three years of precipitation, it has now become a super IP in the auto industry. .
Hundreds of millions of users and many brands are going to each other in both directions. While resetting the "people and goods market" and realizing zero-distance communication between brands and consumers, it is of great significance to promote the recovery of the auto industry in the post-epidemic era.
Continuing the splendid festivals and super benefits of the past 3 years, the 2022 "818 Global Auto Festival" will be under the slogan of "7-color car life, 3 billion real benefits", and strive to build the largest car enthusiast event in China's auto industry and the most important event in the history of China's auto industry. Strong technology festival.
Among them, "7-color car life" means the seven gifts that Autohome has carefully prepared for the majority of users, covering the whole cycle of car viewing, car buying, car use, and car sales.
During the "818 Global Auto Festival", users can win 7 gifts and "3 billion real benefits" by participating in various activities set up by Autohome.
3 billion benefits to accelerate the recovery of the auto market
As a "content + tools + trading platform", Autohome, with the mission of helping the vigorous development of China's auto industry, provides consumers with high-quality auto consumption and auto life services, empowers the entire industry chain of auto marketing through technology, and reduces industry transaction costs. , to promote the healthy and orderly development of the automobile industry.
With the massive resources and strong technical support of Autohome, this year's "818 Global Auto Festival" launched a subsidy benefit of up to 3 billion, delivering a variety of experience and gameplay, super cost-effective, and a large number of car company brands to the package. in front of the user.
Let users enjoy the wonderful car life to the fullest, and can receive various car viewing, car buying, car use, and car sales benefits without leaving home, breaking the post-epidemic market.
It is reported that during the "818 Global Automobile Festival", the "Buy with Peace of Mind" campaign will issue free taxi coupons and "car viewing gifts" to users who need to see the car, allowing users to take a taxi to the store for 0 yuan; Activities such as "Every Family Car Buying" and "CRM Cloud Auto Show" have prepared tens of millions of "car purchase gifts" subsidies for car purchase users, with real cash back, helping users save money to buy cars; at the same time, there is also a "1 yuan seckill car" award. Wait for the lucky "koi" to appear.
In addition, during the 818 period this year, Autohome and Ping An Car Owner Welfare System of China are interconnected, providing 107 welfare "car gifts" for car owners, which can be collected with one click on the platform; in terms of second-hand cars, Autohome is also considerate Launched free on-site inspections, free insurance detection, free battery inspections and other reassuring "car sales gifts".
Join hands with CCTV to create an audio-visual feast
It is worth mentioning that, as the highlight of the "818 Global Auto Festival", on August 18 this year, Autohome will also join hands with CCTV, with the theme of "focusing on the future", using top technology to collide with the ultimate art, together Create the "Auto House 818 Ceremony" party.
It is reported that this year's 818 ceremony will be presented in the form of 7 layers of space + 3 major core sections. Not only will the top technology build the metaverse space, but also the debut of Gu Ailing's digital human "Elf of Light" will bring a brand new audio-visual feast.
While pushing the "818 Global Auto Festival" to a climax, the "Auto House 818 Grand Ceremony" will also provide more benefits. At that time, the party will distribute red envelopes, physical prizes, Multiple rounds of great prizes, including NFT digital collection blind boxes, etc., lucky car owners who have obtained the qualification of "1 yuan spike car" will also be broadcast at the same time as the party.
Linking industries and embracing global marketing
As a super IP in the auto industry, the "818 Global Auto Festival" has always been committed to empowering the development of China's auto industry since its inception.
This year's "818 Global Auto Festival" has been fully upgraded, helping manufacturers to improve their brands and increase their sales.
With authoritative CCTV leading hundreds of media, it creates the highest standard communication matrix; global celebrities join hands with top stars to enhance the brand style; online and offline car purchase paths are fully covered to build the fastest conversion sales force field.
At the same time, multiple content engines, including CCTV authoritative columns, Autohome customized IP and 24 live broadcasts, dig deep into the power of brand products, reach brand riders in depth, and ignite brand attention in all time and space, radiating for 49 days. It will surely create a phenomenal series of marketing activities in the car circle.
Now, the "818 Global Auto Festival" has reached its fourth year. With the spread of IP influence, under the guidance of Autohome's "ecological strategy", the "818 Global Auto Festival" has linked C-end consumers. B-end OEMs, dealers, second-hand car dealers and other auto industry players have deeply coordinated and integrated with Ping An ecosystem to create an integrated platform service matrix for car viewing, car buying, selling, and car use, providing users with a wealth of A variety of multiple benefits.
It is believed that the constantly innovative "818 Global Automobile Festival" will surely bring more surprises to consumers, fully tap the potential of the automobile industry, and inject new vitality into the confidence of the industry.