Our reporter He Wenying

　　Two yuan a piece of meat buns are sold out in 20 minutes after opening the stall - this is the result of the first time the recent stall practice of "Bao Xiaofei", the innovative five-star hotel package brand of the San Jue Feis Hotel under TVB Media .

38 yuan, two meat and one vegetarian lunch, the dishes are not the same seven days a week, and the orders are continuous every day - this is the latest record of the five-star hotel Tongcheng Hotel under Tongcheng Holdings.

　　It has become a new idea for the transformation of listed catering and tourism companies to deal with the epidemic.

Zhu Danpeng, a researcher at China Brand Research Institute, said in an interview with a reporter from Securities Daily, "Under the background of the epidemic, high-end restaurants will put down their posture to improve service levels and strengthen customer stickiness will be a direction of future development. The adjustment of this model can be regarded as a A good self-help strategy."

　　People-friendly services are sought after

　　"Tongcheng Hotel is the first five-star hotel in Changsha. With the successive entry of high-end hotels in Changsha in recent years and the impact of repeated epidemics, we have adjusted our thinking in a timely manner and transformed to a professional service and a people-friendly transformation." Tongcheng Holdings Chairman Zhou Zhaoda told the "Securities Daily" reporter that the company launched a group meal menu of 38 yuan and 48 yuan based on the combination of the hotel dishes, which was popular among consumers.

　　On the group meal menu of the Tongcheng Hotel, the 38-yuan set includes stir-fried pork with chili peppers and a bowl of fragrant peasants and other special Hunan dishes; the 48-yuan set has upgraded the dishes and comes with yogurt.

It is understood that in addition to group meals, Chinese-style buns, bread and sushi in hotels under Tongcheng Holdings are also very popular. The average daily revenue of takeaways exceeds 10,000 yuan, and the price-performance ratio has been affirmed by many consumers.

　　The five-star meat bun "Bao Xiaofei" launched by the San Jure Fes Hotel, a subsidiary of TVB Media, also has the same purpose.

Tan Beijing, secretary of the board of directors of TVB Media, told a reporter from Securities Daily, "On the first day of the launch of 'Bao Xiaofei', 800 units were sold in two hours, and many consumers who did not grab it strongly demanded more. The next day we set up a stall near the hotel and it was all sold out in 20 minutes.”

　　In addition, the reporter learned from Huatian Hotel that the Huimin package launched by the company has been sought after by students and young people.

Luo Wei, secretary of the board of Huatian Hotel, told the "Securities Daily" reporter, "The company has launched a special combination of scenic spot tickets + hotel rooms + hotel meals to students during the graduation season. For the summer vacation and the upcoming wedding banquet season, Loudi Huatian Hotel, Yongzhou Huatian Hotel and others carry out combined marketing such as open-air wedding fairs, wedding banquets, and dinner with teachers, focusing on online marketing. The wedding banquets, food seasons and other related activities of the company's hotels will continue to be launched online and offline."

　　Fighting against the trend under the epidemic

　　In the context of the epidemic, the transformation of these five-star hotels has ignited new hope for the performance boost of their companies.

　　According to the first quarterly report of Tongcheng Holdings, the company achieved a net profit of 49.17 million yuan during the reporting period, a year-on-year increase of 150.45%.

Zhou Zhaoda said, "The company's development momentum in the second quarter is also relatively optimistic. According to the current company's development strategy, as long as there are no major uncontrollable factors, the annual performance is expected to achieve steady growth."

　　Under the new business ideas, Huatian Hotel's first-quarter net profit decreased by nearly 70 million yuan year-on-year.

According to Luo Wei, in the second quarter, during the Dragon Boat Festival, the sales of rice dumpling gift boxes launched by the company's hotels were very popular. In addition to the graduation season and wedding season that followed, the prosperity of hotel tourism and catering services is expected to further pick up.

　　The performance of TV and radio media is also remarkable.

The first quarterly report shows that during the reporting period, the company achieved a net profit of 30.53 million yuan, a year-on-year increase of 61.35%.

It is understood that since the second quarter, the company's brand "Bao Xiaofei" of the San Jue Feis Hotel has sold more than 1,600 online and offline products every day.

At the same time, the hotel has driven other income of the hotel through activities such as the Spicy Bashu Food Festival, the store celebration day on May 18, and "star hotel + camping", and gradually recovered its popularity. The occupancy rate of the hotel has recovered from 28% in the first quarter to the current 60%. above.

　　On the one hand, listed catering and tourism companies are actively carrying out self-help;

　　On June 13, the Hunan Provincial Department of Human Resources and Social Security announced that, in order to help enterprises relieve their difficulties, enterprises in the catering, retail, tourism, civil aviation, road, water, and railway transportation industries in the province will implement phased deferral of basic pension, work-related injury, and unemployment insurance. On the basis of the payment of social insurance premiums, the implementation scope of the three social security premiums of deferred payment will be further expanded.

　　Lin Deyong, director of the Hunan Provincial Local Financial Supervision and Administration Bureau, said that Hunan will actively implement the specific measures of the country's package of policies and measures to stabilize the economy, and take more practical actions to provide enterprises with policies, solve problems and provide better services.

The province's financial system will take more practical measures, as always, to provide good financial services for the development of the real economy in Hunan, and effectively contribute financial strength to support economic development.

(Securities Daily)