If there is no guarantee of timely delivery, it is better to close the door, so as not to make people "expect first and then be disappointed".
"It's been 4 days, and the logistics hasn't been updated." "It's been 6 days, and it's still not delivered from the transit center." A number of express delivery companies announced that "the Spring Festival will not close", but on the Internet, many consumers complained that their parcels were sent out before the Spring Festival, but they did not receive the package after the Spring Festival. They questioned whether "the Spring Festival does not close". Just shouting slogans.
Express delivery "does not close during the Spring Festival", this is a two-way rush between the market and the people's livelihood on the "supply" and "demand" ends. It just means that good things should not be so "unfinished" and promises should not be empty promises.
This is about market credit and service capabilities.
Speaking of this, many express companies may also feel wronged: the express service "not closing during the Spring Festival" has not been fully implemented. The volume of goods is more than the same period last year; for example, logistics involves various links such as e-commerce, warehouses, and post stations. Some post stations are closed or warehouses are on holiday, which will greatly reduce the delivery efficiency of couriers at the end; for example, in some places, the traffic control during the Spring Festival, It will reduce the timeliness; for example, the overtime pay promised by the express delivery company cannot resist the willingness of many couriers to go home for the New Year.
These situations are real. Considering that the supply and demand of express logistics services will be temporarily "disordered" during the Spring Festival, users at the end should have a minimum understanding and tolerance of the reduced delivery timeliness during the Chinese New Year.
But this does not mean that express delivery companies have no room for improvement.
"No closing" does not mean that express delivery services in all regions and time periods can be as usual, but since express delivery companies use such slogans to raise user expectations, they should try their best to make relevant plans to ensure delivery services, even if there are some parcels If it cannot be delivered in time, it can also be clearly notified in advance.
In addition, under the circumstance that the intelligent logistics warehouse distribution network has been formed, e-commerce platforms and express delivery companies should, based on the big data monitoring and forecasting of express delivery capacity supply and demand, explain the “no closing” but exceptional circumstances, and provide information to consumers. Be reminded when placing an order.
In any case, express delivery "not closing during the Spring Festival" should be a "real benefit", not a "fake action".
Chengdu Commercial Daily-Red Star News Special Commentator She Zongming