On the evening of December 30, Xiaopeng Motors launched a live broadcast of the Night of Discovery Love. Nearly 200 Xiaopeng car owners who love basketball, Xiaopeng executives, NBA executives and many well-known basketball KOLs gathered together to meet friends with the ball. Hold up a basketball-themed New Year's Eve party with the theme of "Love and Dare to Explore".

　　This is the first offline theme event held since Xiaopeng Motors officially announced it as the official market partner of the NBA in China in June this year: In the name of basketball, people who are obsessed with pioneering the path of love will gather together and share those From the impossible to the possible to the realization of the exploration story.

With love, home is everywhere

　　Basketball is the common language of everyone who participates in Xiaopeng Automobile’s enthusiastic exploration night.

Every guest on the stage also has a story about love and exploration between himself and basketball:

　　Former bank clerk Chen Dengxing quit his job because of basketball and spent several years practicing dunking hard;

　　The hooker Zhang Yuzhong, who is over 70 years old, runs tirelessly on the court with young people year after year;

　　Owenja, an 11-year-old member of the Liangshan Blackhawks from Guizhou, under the leadership of his coach, imitated the shooting postures of NBA stars thousands of miles away with his friends in the depths of the mountains day and night, exploring more in their own way The "nirvana" on the basketball court;

　　Wu You, known as the king of Chinese streetball, played famous in the street arena and made an indelible promotion for Chinese streetball during the CL period. Today, he still regards basketball as life...

　　"On the stage is the home court" is the declaration made by Xiaopeng Motors when it became the official market partner of the NBA in China, and it will run through the entire cooperation cycle.

This also means that all Peng friends who watch the live broadcast online or come to this stadium online are an indispensable member of Xiaopeng Motors' home stadium.

　　Every love is worthy of being cherished, and all the spirit of exploration should be respected-this is the original intention of Xiaopeng Motors in organizing themed events with the NBA at the end of the year.

Xiaopeng Motors hopes that everyone can maintain this "love and courage to explore".

Have the courage to explore, even ordinary names can be extraordinary

　　"Use ordinary names to do extraordinary things," He Xiaopeng said at the Xiaopeng Automobile Brand Renewal event on November 18 this year.

　　Continuously exploring higher-level technology applications in the field of travel is an "uncommon thing" that Xiaopeng Motors has done in the past and in the future.

In the past 7 years, Xiaopeng Motors has been adhering to the insistence of full-stack self-research on intelligence, and has successively brought three intelligent products of Xiaopeng G3i, Xiaopeng P7 and Xiaopeng P5, which are completely different from traditional cars, and have won a large number of users. While giving feedback, Xiaopeng Motors has also become a focal point in the field of smart cars.

　　While continuing to improve the degree of product intelligence, Xiaopeng Motors also began to strengthen the brand spirit to bring users a cooler, more international and more valuable influence.

And the brand spirit of courage to explore will run through every important node of Xiaopeng Motors in 2021: from becoming the official partner of the NBA in the Chinese market, to serving as a full escort to help the torch relay of the 31st World University Summer Games in Chengdu, to 1024 Xiaopeng Science and Technology Day and Xiaopeng Motors’ love of exploration night, ordinary people are great because of their love, and they become different because of their courage to explore. The spirit of such explorers has gradually internalized into the common temperament of Peng friends.

　　It is reported that the night of love for exploration is a gorgeous footnote of Xiaopeng Motors' brand spiritual exploration in 2021, and it is also a way to open a new chapter for the Xiaopeng brand in 2022.

It is Xiaopeng's unswerving brand positioning to use the exploration of technology to lead the future travel transformation and become an explorer of future travel.