[Explanation] Hou Yi, the founder of Hema, said in an exclusive interview with a reporter from China News Agency that integrity opens up space for more innovation.
In order to meet consumers' increasingly intense pursuit of freshness of ingredients, Hema pioneered the unconditional return of fresh products within 5 days, and Shanghai consumers responded with integrity, which made Hou Yi full of confidence in "adventure" innovation.
[Concurrent] Hou Yi, CEO of Hema (China) Co., Ltd.
People in Shanghai are more honest, abiding by rules, and abiding by contracts, including the government.
So here, as long as you operate legally and do everything well to customer value, the development opportunities in Shanghai are far greater than in other cities.
[Explanation] Hou Yi said frankly that the reason why Hema chose Shanghai first was because Shanghai represented the highest standard of living in China. Shanghai consumers are picky about food, but at the same time they are very tolerant of new things. So what should new retail do? If many innovative practices can be accepted by consumers in Shanghai, there will be no problem in other cities.
The birth of Hema is the innovation of Pudong New Area's “decentralization, management and service”. It is the first time in the country that catering and food circulation certificates are “combined with two certificates” to support its mixed business format. Later, it has been extended to all parts of the country. To open a few stores, the Shanghai Municipal Government has therefore created a breakthrough in "one license for all Shanghai use" to support the development of Hema.
[Concurrent] Hou Yi, CEO of Hema (China) Co., Ltd.
The government's tolerance and support, including prudent supervision, have helped us a lot.
The process is imperfect, the supervision is imperfect, and we are imperfect. We are more often discussing with the government and innovating a supervisory mechanism that is conducive to the development of the company. Only in such a few short years can Hema quickly become Very influential companies in China.
[Explanation] Hou Yi said that on the road to achieve "common prosperity", digital-based new retail Shanghai business enterprises have an unshirkable responsibility. Under the "double cycle" strategy, Hema imports good foreign products to China makes up for the lack of domestic market and promotes closer ties between different countries through the market.
On the other hand, through a unified national supply chain system, a large domestic circulation of specialty products can be realized, enriching the people's dining table, and assisting the "internal circulation".
In addition, order farming of'fixed taste, fixed size, and fixed variety' promotes the formation of large-scale farming in rural areas, and at the same time drives the transformation of agriculture to green and organic by the market, so that farmers are motivated to use the most advanced planting technology and become the driving force of rural revitalization.
[Concurrent] Hou Yi, CEO of Hema (China) Co., Ltd.
Especially now I am going more and more to the northwest, Gansu, Ningxia, Inner Mongolia, including Xinjiang. In fact, these cities, these places have vast land and good sunshine. On the one hand, I will quickly enter the first and second lines of the country. City, the second point, I just talked about Hema’s neighborhood e-commerce. In the future, we will spread it across the country, including county-level cities, prefecture-level cities, provincial capitals, and some major towns.
Zhang Jianfan China Shanghai Report
Editor in charge: [Li Ji]