Entering November, the end of the "team building season" is coming. What kind of team building methods can attract the attention of young people?

Ctrip's customized team building business data show that directional treasure hunts, indoor curling, crazy primitives, summer rafting, and cool kayaking are the TOP5 team building games that are most popular among young people in the first half of this year.

　　It can be seen that whether the team building content is unique, whether the form is novel, and whether the product is personalized is the magic weapon for team building tourism products.

Ctrip data also shows that with the blessing of creative group building tourism products, young users who "say no with their mouths but are very honest" have gradually become the "main force" of group building.

In the first half of this year, nearly 75% of the group-building travellers were middle-aged and young people aged 21-40, of which the post-90s accounted for nearly 40%.

Team building business accounts for 15% of Ctrip's total customization business

　　Ctrip data report shows that the scale of my country's team building market is close to 100 billion yuan.

Aiming at this market pie, recently, Ctrip’s customized team building business has undergone a comprehensive upgrade and revision. For the first time, the “team building” area entry has been set up on the second screen of the Ctrip APP homepage, and the team building business has been divided into fun-oriented, cool and trendy games for the first time. The four major areas of theme creativity, cycling and hiking are for young consumers to choose from.

　　With the comprehensive upgrade of customized team building business, the volume of team building business has accounted for 15% of Ctrip's total customized business.

In July this year, the Ctrip platform ushered in a small peak of group building travel. In the first ten days of July, the average daily volume of group building increased by 87% month-on-month, and the search interest for the keyword "group building" increased by 213% month-on-month.

Under the normalization of the epidemic, group-building tourism has gradually shifted from long distances to surrounding areas.

Data from Ctrip shows that this year's "team building season" (November and December), the number of orders for surrounding team building increased by 124% compared with the same period in 2019.

(Photo courtesy of Ctrip)

　　It is reported that the upgrade of Ctrip's customized team building business is not only reflected in the update of page information and portals, but also in terms of product diversification, supplier selection, and customized services.

For example, based on the standard of personalized and refined customized services, Ctrip Customized Team Building adheres to the concept of 7*24 hours of service and provides users with continuous and uninterrupted quality services.

　　At present, the customizers under Ctrip Custom Team Construction can design itinerary plans covering more than 200 countries and 1,000 cities around the world, innovate and operate four gameplay modules, and provide enterprises and companies with more than 200 team building games.

Over 50% of the company’s team building budget per capita exceeds 600 yuan

　　With the escalation of personalized demand for group building tours, the per capita budget of corporate group building has also shown an upward trend.

Ctrip data shows that more than 50% of companies have a team building budget of more than 600 yuan per person.

It is worth mentioning that 25% of the company’s team building budget has exceeded 1,500 yuan per person.

More and more companies are willing to increase the expenditure of group building tours in order to improve team cohesion and employee satisfaction.

　　Interestingly, different types of companies have different requirements for team building.

From the data of Ctrip's team building platform, foreign-funded companies pay more attention to team building gameplay and whether the content of team building is creative and interesting. Private enterprises focus on whether team building can help employees gain and learn, while state-owned enterprises and public institutions are more concerned about the journey process. Whether it is easy and pleasant, and whether the logistical arrangements are in place, there are high standards and requirements.

　　Ctrip Research Institute industry analyst Fang Zeqian believes that after years of market cultivation, niche tourism projects that once met the needs of younger and individual users have gradually formed a large-scale development trend and have become the new favorite of the small group travel market.

In the context of the normalization of the epidemic, the segmented tourism market still has great value and market potential, which may bring new development opportunities for the tourism industry seeking transformation.