(The 4th CIIE) Exploring the Pavilion | First launch of new products Fall in love with "Chinese elements" Multinational corporations play "national trend"
China News Service, Shanghai, November 7 (Reporter Li Jiajia) The current "national tide" prevails, and multinational companies have also "entered the market." key.
At the 4th China International Import Expo held here, Lego’s Wukong Xiaoxia space exploration suit, Chinese New Year’s Six Customs and Ice New Year suits, Dortery’s "Flying and Magnificent" aromatherapy compound essential oils, and Haagen-Dazs’ brand new The winter menu...an exhibit inspired by the national style culture is closer to the Chinese market and accelerates the process of their "exhibits" becoming "commodities".
The release of new toys with Chinese cultural elements at the CIIE seems to have become an unbeatable rule for the Danish company Lego Group.
This year is the fourth consecutive year, and Lego’s "Chinese style" products are particularly rich. Among them, the first Wukong Xiaoxia series inspired by the classic Chinese classic "Journey to the West" has a new space exploration suit, telling the story of Wukong Xiaoxia The heroes of the team fought the six-eared macaques to protect the "Samaya" story stored in their iconic spaceship.
After the first product of this series was launched in May 2020, it is very popular among Chinese children and young people.
The star brand Haagen-Dazs under General Mills, which is exhibiting for the first time, has added creative elements such as koi, lucky tiger and lucky clover to the winter menu this year, launching five core dishes, including four-leaf "Qiao" heart cake ice cream as a tribute China International Import Expo.
The four-leaf "Qiao" heart cake ice cream is inspired by the four-leaf clover on the top of the building of the National Exhibition and Convention Center, the official venue of the CIIE. The fresh and sweet rose, lychee and raspberry flavored ice cream is full of sweet taste.
This product will be sold simultaneously offline and online with the opening of this year's CIIE, and will continue throughout the winter.
If one of the most handy "Chinese elements" is to play with, it is Dotery, one of the world's largest aroma care and essential oil companies.
Its world premiere at the CIIE, a national style essential oil "Flying magnificent" aromatherapy compound essential oil, is the inspiration that Dotery obtained in the process of digging into China's native aromatic plant resources.
In the process of development, it also carried out in-depth cooperation with the Dunhuang Research Institute, and donated protective display facilities through the Dunhuang Grottoes Conservation and Research Foundation of China to protect the 335th and 338th caves of Mogao Grottoes.
With the addition of the "Flying Magnificent" aromatherapy compound essential oils, Dotery has sourced 14 kinds of essential oil products from China: ancient tree species Liquidambar, the traditional famous sweet-scented osmanthus, native native rose “Bitter Water Rose”...... Dotery China President Mai Owen said that Dotery has participated in the CIIE for four consecutive years. The most obvious change is the continuous expansion of the booth, which reflects Dotery’s vigorous development momentum in China and also reflects the CIIE. This “gravitational field” gathers the forces of all parties and provides an excellent opportunity for the development and exchange of overseas medium-sized companies like Dotery. It also provides a good opportunity for Dotery to invest in product research and development, innovation, production, service, personnel training and talent training in China. Sustainable development injects strong confidence and surging momentum.
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