<Anchor> As
consumers' interest in eco-friendliness has increased, more and more companies are declaring eco-friendly management and putting it into practice.
This is reporter Han Ji-yeon.
<Reporter>
Recently, a large coffee franchise held a reusable cup eco-friendly event.
The purpose was to reduce the use of disposable cups, but multi-use cups need to be used dozens of times to see an eco-friendly effect.
[Jo Min-kyung / Seoul Environmental Movement Association activist: You can think of it as the same polypropylene material as general plastic. It's just like mass-producing the same disposable cups (it doesn't.)]
This plastic, which is wrapped in several layers of laundry, has a promotional message to save the planet, but the ingredients are the same.
[Jo Min-kyung/Seoul Environmental Movement Activist: I think I wrote the mark with eco-friendly (phrase and) design elements. In a word, it's a joke. Shifting the responsibility to the consumer... .]
Biodegradable plastic packaging and forks are actually garbage.
[Jo Min-kyung/Seoul Environmental Movement Activist: It has to undergo decomposition at a certain temperature for a certain period of time, but there is no such facility in Korea yet (so) it is written 'Please dispose of it as general garbage'.]
Emphasizes paper bottles, but sometimes contains plastic inside.
With the spread of concept consumption, eco-friendly marketing and products are pouring in. Controversy over fake eco-friendly, so-called 'green washing' is also growing.
[Gyeongjun Ahn / Mapo-gu, Seoul: It is not different from what it used to be, but now it is expressed that way through publicity or expression methods.]
This is because the standard for eco-friendliness itself is vague, but as ESG becomes more important, consumers It is pointed out that guidelines should be prepared for making decisions.
(Video editing: Hwang Ji-young, VJ: Park Hyun-woo)